Hongpan Hyde No.1 was shortlisted 100. Is the Shanghai property market "Xiaoyangchun" coming?

(Text/Xie Hongjuan Editor/Ma Yuanyuan) Short-listed plate breakthrough 100 points, Qiantan red plate

Hongpan Hyde No.1 was shortlisted 100. Is the Shanghai property market "Xiaoyangchun" coming?

(Text/Xie Hongjuan Editor/Ma Yuanyuan) Short-listed plate breakthrough 100 points, Qiantan red plate has attracted much attention.

In mid-June, 2023, 5438+ 10, the No.1 project of Qiantan Gree Hyde was officially subscribed, and 163 houses were launched, with a construction area of about 76-555 square meters and an average price of about129,800 yuan/square meter. By the end of subscription, 639 groups were actually subscribed for the project, with a subscription rate of 39.2%, which triggered a five-year sales and points ranking.

According to public information, the finalist line of Qiantan Gree Hyde 1 is 100.85. According to the 60-point plan, buyers must pay at least 2 15 months of social security (about 18 years).

Housing enterprises grab land

Qiantan is located in the east of Huangpu River, south of Chuanyang River, west of Jiyang Road and north of Huaxia West Road (Zhonghuan Road). Some people say it will be the second Lujiazui, while others say it will be a "version 3.0" urban template, which is suitable for both work and life.

It has 15 minutes' drive to Ren Guang and Lujiazui, close to Taikooli Shopping Center, gathering headquarters of multinational enterprises, cultural and sports medical care, school district and many other favorable blessings. Qiantan has become a must for buyers. In 20 19, when the Shanghai property market was booming, 24,749 people participated in the lottery, and one tenth of them targeted Qiantan.

More buyers, fewer houses.

According to the incomplete statistics of Observer. com, there are 1 1 projects such as Jing Yao Mansion, Cui Jing Mansion, COFCO Qiantan Seascape No.1, Dongfang Yipin, Dongfang Yueyao, Dongfang Huili, Chengjing Hua Ting, Shang Feng Mansion, Pujiang Hyde, Huatang Mansion and Sanxiang Impression Mansion in the last six years.

It is worth mentioning that Huatang Building changed from serviced apartment to selling houses. Even so, converted, there are less than two projects entering the market in this region every year.

What's more worth mentioning is that the Qiantan plate also has an out-of-print good plot, which is called Jiugongge in Qiantan by the industry. It refers to nine projects located on the Qiantan River and adjacent to the first-line river view. Because it is divided into nine small squares on average, it looks like a nine-square grid, hence the name.

From the use point of view, Jiugongge in Qiantan mainly consists of apartments and houses, some of which are six comprehensive plots won by Lujiazui Group, and most of them are leased land except saleable houses in Shang Feng. The other part is the pure residential projects of Gree and Sanxiang in Hualuo, that is, Haide No.1, Pujiang Haide and Sanxiang Impression Mansion, which have repeatedly stirred up the Qiantan market.

Pull the time back to the end of 20 14. At that time, Jiugongge in Qiantan, Shanghai rarely launched three pure homesteads, which attracted real estate enterprises such as Gree, Sanxiang, Wharf, Daming City, Capital, China Railway, Henderson Land, China Resources Land, Lujiazui Group, Sun Hung Kai and China Merchants Shekou to bid.

The first plot was the plot Z00080 1 compilation unit 32-0 1 in Qiantan area, and later it was renamed as Qiantan Gree Hyde 1. After 124 rounds of bidding, the plot was finally awarded by gree real estate Consortium at the price of16140,000.

Less than five hours after Gree won the bid for the unit price land king in Shanghai, it was replaced by the plot Z00080 1 Compilation Unit 36-0 1 (Sanxiang Impression Mansion) in Qiantan area of Huangpu River in Pudong New Area. Shooting started in the afternoon. The plot was finally won by Sanxiang Impression, with a transaction price of 18.6 1 100 million yuan and a premium of 1 13.8%. The floor price of the transaction is as high as 6629 yuan/square meter, which is 797 yuan more expensive than Hyde No.1.

At the same time, gree real estate won the 38-0 1 plot adjacent to Qiantan Huitou1at a floor price of 53,900 yuan/m2, with a premium rate of 92.5%.

Consumers rob houses.

Although the competition for land transfer in Qiantan is fierce, it is slightly inferior to that of property buyers grabbing houses.

On April 20 18, affected by various policies, Shanghai's new housing market was still in the buyer's market, and many projects were scarce. At this time, COFCO Qiantan Seascape 1 launched 437 suite sources, which attracted 3 127 groups of effective customers on the basis of the average price of 85,000 yuan/m2 and the minimum sales threshold of 7 million yuan, and the subscription ratio was as high as 7 16%.

Whether it was one of the few "Thousand People Shake" projects at that time or the scene where millionaires lined up in the rain, the Qiantan plate became famous in World War I.

Four months later, Qiantan re-launched the first phase of Jing Yaoming Emperor and Dongfang Yipin. Under the new rule that only one building can be approved in the same approval period, the approval ratios of the two projects are 65,438+0,328% and 250% respectively, both exceeding 100. The first phase of Jing Yaoming Emperor became a phenomenal project at that time with the recognition of 1328%.

Since then, Qiantan has made great achievements. Take Hua Ting and Serenity as examples. Its new house entered the market twice in February 20 18 and September 20 19 respectively, with an average price of 83,200 yuan/square meter. The former launched 362 suites, with a subscription ratio of 244%. The latter launched the remaining 35 suites, with a subscription ratio as high as 63 1%.

Even after the outbreak of COVID-19 epidemic, buyers' enthusiasm for Qiantan remained undiminished. As the first project to enter the market after the epidemic control in COVID-19, Dongfang Huili launched 4 1 1 suite source in April 2020, with an average price of 92,000 yuan/m2, which unexpectedly attracted 2,284 effective customers to subscribe, with a subscription rate of 555.7%.

It was also in this year that new houses entered the market in the core plate of Qiantan headed by Sanxiang Impression Mansion. In June 2020, Sanxiang Impression Ming Di launched 142 suite source, with an average price of1218,000 yuan/square meter, with a subscription ratio of 67.3%; Then Pujiang Hyde entered the market in September, with an average price of1/kloc-0.28 million yuan, 195 suite source 64 1%. 65438+February, Shang Feng Ming Di Suite 204 entered the market, with an average price of 1 1.2 million yuan, and the subscription ratio was 1266%. Combined with Gree Hyde No.1 and Qiantan Jiugongge, all projects have entered the market. In addition, only "plot 2 1" in the whole Qiantan plate has not yet entered the market.

However, in the seven years since the Qiantan plate project entered the market one after another, the price of new houses in Qiantan has changed from Jing Yao Mansion with an initial average price of 80,000, COFCO Qiantan Seaview No.1, Dongfang Yipin, Hua Ting and Ruan Ruan, to Dongfang Huili with an average price of 90,000 and Huatang Mansion with an average price of 6,543,800+0,654,380+0,200, and then to Impression Mansion in Pujiang Hyde Sanxiang with an average price of 6,543,800+0,200.

Compared with the average price of new houses, the price of second-hand houses in Qiantan plate has soared.

Taking the seascape of COFCO Qiantan 1 as an example, official website, a chain home, shows that the project has sold 7 sets of second-hand houses and 1 set of low-rise houses, with a construction area of 94 square meters, and the transaction was 20110.002 million yuan, equivalent to10.085 million yuan/square meter; Five months later, a low-rise building of 1 17 square meters was also sold, with a total transaction price of13.8 million yuan and an average transaction price of 1 17900 yuan.

In the second half of 2020, the average price of the second-hand houses of COFCO Qiantan Seascape 1 increased significantly. A 65-square-meter low-rise apartment was sold at1.0/.500 yuan, with an average transaction price of 1.562 yuan, up 38,300 yuan/square meter from the beginning of the year.

In 2002 1 year, all the second-hand houses for sale at COFCO Qiantan Seascape1were located in the middle and high floors, and the average price rose to about 1.8 million yuan. In addition, in the second-hand houses for sale released by Chain Home, the average price of low floors reached 654.38+0.843 million yuan/square meter, and the average price of middle floors and high floors rose to 654.38+0.9 million yuan/square meter.

In other words, in less than five years since the second-hand houses entered the market, the house price of COFCO Qiantan 1 Seaview has basically doubled, which is also the * * * nature of the projects that entered the market in the same period in this region.

"In addition to the advantages of geographical location, transportation and educational facilities, the huge upside-down price difference between first-hand and second-hand is the main driving force that attracts me to' innovate'." Some property buyers admitted to observers that if they buy a new house with a total price of 6.5438+million yuan, there should be a "profit" space of 5 million yuan after selling it.

Xiaoyangchun is coming.

The fiery Qiantan plate seems to signal the recovery of Shanghai property market.

"Although 65438+ 10 is a traditional off-season and the market turnover is relatively light, the Shanghai 1 month turnover has gone out of the off-season." Lu Wenxi, chief analyst of Shanghai Zhongyuan Real Estate, analyzed that the transaction area of new commercial residential buildings in Shanghai in June was 964,000 square meters, down 4. 1% from the previous month.

He further stated that from the perspective of the transaction rhythm, the Shanghai new housing market showed a typical "high opening and low going". Despite the impact of the New Year holiday, the transaction area of 65438+ 10 in the first week still exceeded 350,000 square meters, and then gradually declined. Due to the influence of the Spring Festival holiday, there was no "tail-lifting effect" in the last week.

In terms of transaction area, Qingpu and Jiading performed well, with Jiading being192,000 square meters and Qingpu being172,000 square meters. Within the urban area, Xin Jing An performed well, with a turnover of over 654.38+10,000 square meters, ranking third in the city; In terms of products, the transactions of middle and high-end improved products represented by Jing 'an Tian Yue, Yu Xiang Merchants Park 1872 and the east bank of Jinyu Bund are outstanding. In the top ten list of transaction area, there are actually four projects with 65438+ 10,000 yuan on the list, and even 1 projects have rushed into the top three.

On the other hand, the average price of new houses rose to 70,752 yuan/m2, up 1.9% from the previous month, based on the inclination of the transaction structure to mid-to high-end improved products.

It is worth mentioning that at the end of 2022, some housing enterprises concentrated on supplying new houses for performance, which led to a sharp decrease in the supply of new houses in June 5438+ 10. According to the data of Shanghai Zhongyuan Real Estate, the supply area of new houses in June 5438+ 10 was 475,000 square meters, down 77.2% from the previous month.

"From a policy perspective, real estate is constantly blowing warm air, and facing up to the contribution of real estate to stabilizing the economy has a positive effect on market expectations and confidence. In addition, after the Lunar New Year, the Qiantan project once again broke through the market entry standard of 100, which boosted market confidence. " In Lu Wenxi's view, all the work will be carried out in early 2023. For example, the Ministry of Housing and Urban-Rural Development will hold a working meeting at the beginning of the Lunar New Year to arrange related work. Therefore, it is expected that the market will enter the state earlier this year, the centralized supply of new batches will appear as soon as possible, and Xiaoyangchun may appear earlier than before.