Four Seasons Hotel seems to be not very successful in China! What is the reason?

The four seasons in China develop slowly. I think there are several factors: 1. Four seasons' own brand positioning. As the world's top hotel brand, it has achieved great success abroad, especially in the United States. Entering the China market will still meet the requirements of foreign countries, so the China market has great acclimatization. Because of this, the number of China is very small, and there are only two in Hong Kong and Shanghai for a long time. It will be opened in Guangzhou, Hangzhou, Beijing and Shenzhen in the next two years, so my understanding of China in the Four Seasons is very limited. As a successful brand in the world, it also has its own insistence and subjective inference that does not conform to China's national conditions. 2. The requirements for the owners in the four seasons are very high, and the hotel's investment in hardware is much larger than that of other brands. From the decoration materials of big restaurants to the weaving density of bedclothes in guest rooms, the owners have their own high requirements, which makes them flinch from signing the four seasons. The four seasons themselves belong to the pyramid in the hotel, and there are few customer groups, which determines that it is impossible to develop in large numbers. 4. Combining the previous experience of staying in Four Seasons and the communication of internal management in Four Seasons, many luxuries in Four Seasons are low-key or at least unobtrusive, and many management concepts are extremely humanized. However, the China market likes or pursues high-profile and market exposure, so many customers have not reached the level of low-key luxury. At the same time, many of its extremely humanized management theories can't match the deteriorating personnel situation in China, and even have negative effects. The above is just a personal opinion.