Commercial atmosphere pictures-how to make beautiful ppt

Avatars that are suitable for a boss’s aura

Avatars that are suitable for a boss’s aura include: personal avatar and scenery.

1. Personal avatar. This role is suitable for business professionals or confident individuals. Use your own photos as pictures to let your friends see more of you. It's easier to find. Even if you change your online name, people can still find you through your avatar.

2. Scenery. Most of them are used by successful people or friends who like to travel. What WeChat avatar does a man use to attract wealth? It can be a beautiful scenery that can be seen anywhere, or it can be a historical site seen during travel. It can also be used as a picture of a potted plant or a beautiful natural scene. Using landscapes can give a sense of purity and sophistication. What do men use to make WeChat avatars to make money?

What is the importance of WeChat avatars?

When we choose our own WeChat avatars, if the avatar pictures we choose are pictures of people, then it is better to reveal the heads of the people in these pictures. The choice, and the characters in the picture should have good facial features, and do not use some exaggerated shapes. Or use some weird expressions.

Because the WeChat avatar is for others to see, if the photo is too unique, it will easily make people disgusted, which will affect your image in the minds of others. Photography skills for commercial outdoor portraits

Photography skills for commercial outdoor portraits

Photography is the art of light and shadow, which requires more than just exposure and composition. It can be said that our photography is a fascination with light and shadow, whether it is natural light or indoor artificial light. Especially in outdoor shooting, finding the most beautiful light angle and light and shadow projection scene is a key test for our photographers' eyesight. Moreover, in addition to methods and skills, these abilities also require enough patience and care. When you have not found a suitable shooting scene or venue, do not rush to shoot. You would rather shoot in a shorter time. Find a good scene first, after all, a good start is half the battle.

1. How to make good use of natural light when shooting outdoors

Taobao portrait photography usually adopts the form of outdoor shooting. The unique outdoor scene can better reflect the design concept of clothing, consumption environment, and consumption season. And simulate the real experience of customers, allowing consumers to have immersive imagination. At the same time, the lighting for outdoor shooting is natural and even, so shooting can be done in rainy and snowy days. The scenes are rich, the background changes quickly, the outdoor space is wide and there are no lighting restrictions, and the body language and movements of the models are more stretched and diverse.

Natural light shooting outdoors on a sunny day, the pictures are rich in color, the light is uniform, the shooting difficulty is relatively easy, and the models have diverse and natural movements, it is easy to take excellent works, so many photographers also like outdoor shooting Shoot. But it has to be said that the scorching heat in summer and the severe cold in winter are also a major test for models. As we all know, the e-commerce shooting season is one season in advance, so in many cases, down and other winter clothing are shot in summer. In winter, I shoot T-shirts, skirts and other summer clothes, which is also the characteristic of this industry.

Under natural lighting conditions on location, the light is even and transparent, so as long as the background conditions permit, there is no problem with 360-degree shooting. Almost all you need is one machine and one board (camera plus reflector) . But if we want to shoot more exciting works, we need to have higher requirements for outdoor shooting, and we must think about it from at least two aspects, one is scene selection, and the other is the clever use of light.

2. Try to find suitable shooting scenes

In many of our Taobao clothing portrait shootings, many scenes are commonplace, or can be imagined under conventional thinking patterns. Some good photography venues, such as parks, scenic spots, grasslands, modern and ancient building venues, etc. But what everyone doesn’t notice is that there are always some photographers who can shoot distinctive photos in the same place with the same models and the same equipment. Why is this?

The main reason may be that some photographers have better eyesight than ordinary people, and their ability to observe and capture images is also higher. For them, what they can see with their eyes is difficult for ordinary people to discover. When looking for scenes, they think more about the composition of the lens.

At the same time, for them, when the shooting is in progress, they can quickly and reasonably adjust the angle and height of the shooting based on their own judgment. At the same time, they can also make timely and effective use of the existing site conditions to readjust and build different scenes. scene.

For junior photographers, if they want to reach the professional level mentioned by the author above, it cannot be achieved overnight. Instead, they need to be explored through countless shootings and summaries. And these are exactly the qualities that reflect an excellent photographer.

For the author, every time I shoot outdoors, during the time between models changing outfits, I will wander around, even in locations that are familiar but have been photographed countless times. There are two purposes for doing this. One is to become more familiar with the scene involved in the shooting, and the other is to find some newer and better angles or places with light.

(1) Look for scenes with transparent backgrounds

Scenes with transparent backgrounds have a better sense of space and are easier to create a good depth of field effect. Translucent backgrounds and lighter The depth of field effect can better highlight the outline and body language of the characters, and the charming bokeh effect can make the picture full of artistic conception. Of course, when choosing a lens, I recommend using a 70-200mm telephoto lens or a large aperture fixed focus lens such as 85mm/1.250/1.4 or 35mm/1.4. The films shot with these lenses have good out-of-focus blur effects. . The author usually uses the 70-200mm/2.8 lens because it has a wide focal length, convenient zooming, guaranteed depth of field, bokeh effect and image quality, and the overall performance is relatively balanced. Below we will use several groups of works to explain relevant aspects to you.

First, let’s look at the first set of works. Sufficient sunshine, coupled with lawns, greenery and big trees, can be used as an ideal shooting scene for fresh works. At this time, we usually take the view along the direction of the woods, and then shoot from near to far, from real to real. Virtual, the background space extends linearly into the distance, and it is best not to have large-area obstructions in the distant background, so that the sense of space in the picture will be very good. At the same time, pay attention to the position of the character to avoid direct light, or it is okay to have a little ray of light shining directly on the top of the head under the shade of a tree. The reflector is generally positioned opposite the light projection to properly light the dark parts of the character. Pay attention to the principle of light and dark light ratio to adjust the distance between the reflector and the character.

Exif information can actually reveal a lot of shooting skills and experience. The four values ????of aperture, shutter, ISO and focal length are closely related. The choice of each value will directly affect the selection and judgment of other values. , at the same time, the precise combination of these four values ??is also a powerful manifestation of testing the photographer's ability.

For example, the aperture used by the author when shooting here is 4, not the maximum aperture of 2.8. Because the 2.8 aperture is not the best image quality of this lens, in order to give the picture a sufficient shallow depth of field blur effect, the author set the focal length to 173mm. When shooting at a long focal length, it means that it is easy to cause shake in the picture, so I set the focal length to 173mm. If the shutter is set to the safe shutter index of 1/250 second, then the ISO must be increased to 200.

At the same time, the distance between the background picture and the characters is also an issue that we need to consider and can quickly judge, that is to say, whether the background elements can be well blurred in the picture.

As shown in the picture below, the degree of blur in the crown of the tree is just right. If it is direct sunlight on a sunny day, you can imagine the beautiful out-of-focus halo in the transparent part of the crown. The background part is too far away. If it is completely blurred, it will become a green mist, and the layering and texture of the picture will be greatly weakened. Judging this distance is a process that makes perfect with practice. You can practice more during daily outdoor shooting to quickly judge the model's position and your own camera position to achieve the best distance-to-space ratio and form a good focus. External effects.

Since it was cloudy on the day of shooting, the light was not strong but very even, so I set the ISO value to 320, which is already a relatively high value, and the shutter speed of 1/125 is to match the flash. Sync speed (generally 1/125-1/160 is the sync speed of the flash. If the shutter speed exceeds 1/160, black shadow will appear). The exposure value is based on the environmental exposure, which means to ensure that the environmental exposure is accurate, and then adjust the flash The power and the position of the reflector can be used to control the accuracy of character exposure.

In addition, it is also very important to control the model's position, shooting position and distance. Make good use of the bokeh effect of the lens to compress an ordinary street space into the frame. , and separate the characters from the background well, so as to use the fill light of the flash to create the three-dimensional and spatial sense of the characters.

In order to compress the picture space well, the author used the focal length of 140mm to shoot here, and the aperture value was adjusted to 3.5 to blur the background as much as possible. The shutter speed of 1/125 combined with the focal length of 140mm is the author's choice. The safety shutter index is high, so no matter how low the shutter speed is, I cannot guarantee that the lens will be stable. And because the shooting light at that time was weak, the author set the ISO value to 500. However, the high sensitivity level of today's digital cameras is still good, and generally anything within 800 is acceptable.

TIPS: In outdoor shooting environments with direct sunlight, try to have the model stand in the shadow or backlight when shooting to avoid direct sunlight on the model’s face or clothing parts, which may cause uneven exposure. The "painted face" phenomenon also makes the exposure of clothing inaccurate, resulting in fabric texture distortion.

To improve the quality of the picture when shooting outside on a cloudy day, you can use flash photography. I will explain this specifically in a later chapter and will not go into details here.

(2) Look for a scene with open space and clean background

The shooting scene with open space and clean background can present a more atmospheric and open visual enjoyment, especially as a When using some e-commerce network display pictures, customers prefer to choose such banner widescreen pictures for product display headers. The model display is clear, the picture is focused, and a large amount of background blank is also convenient for e-commerce customers to do the overall web design. .

Shooting blank images of large spaces and scenes is a shooting method favored by e-commerce merchants. When shooting in large spaces, you generally need to pay attention to two points. First, keep the openness of the space; The second is to keep the background simple and clean.

For example, in the picture below, the author used the tree barrier in the distance as the distant view, and the nearby plant green belt as the close shot, and lowered the camera position to be parallel to the height of the green belt, so that the distance between the model and the model is It forms a sense of extension of the picture in the far, middle and near areas, and shooting at a low camera angle can also ensure the effective formation of an obvious virtual-real transition effect in the picture.

At the same time, you should pay attention to the control of shooting distance when shooting. Here, the distance between the author and the model and the distance from the background are kept at about 10m. If the distance is too far, the blur transition will occur and the background will be blurred. It cannot be reflected well in the picture. The distance is too close to form an effective blur effect. The background picture may also be too solid to highlight the outline of the characters and clothing.

Here I adjusted the aperture to 4.5, firstly to ensure the sharpness of the image, and secondly to control the depth of field. The shape of the forest in the distant view still needs to be completely preserved. If it is blurred into a ball of green, Instead, it lost its fun.

For the following group of high-end fur luxury clothing shooting, the author chose the scene to be shot in a luxury club in a high-end real estate. Such an environment can well bring out the quality, connotation and quality of the clothing. Customer group positioning.

Since the space in the club is not too big, we have to spend time observing it from different angles to find a suitable large space background. The picture below shows the angle of a higher camera position. When shooting, the European-style columns in the foreground, the European-style corridor in the distant view, and the lines of the diamond-shaped floor tiles on the ground form a good spatial extension in the picture. The European-style crystal lamp on the roof also just forms the spatial transition between the foreground and the distant view. At the same time, the crystal in front of the camera The blurred halo of lights also further increases the layering of the picture.

For comparison, I changed the picture taken by a parallel camera. After observation, it is not difficult to find that the sense of spatial depth in the picture below is obviously weaker, and the composition is also more cramped, with too many The lines and blocks are concentrated behind the model. The plants on the left are too colorful, so the background appears slightly messy. At the same time, it lacks the background of the foreground, and the layering of the picture is also greatly weakened.

TIPS: If you want to explore an open scene in a limited space, you must be good at observation and analysis. Pay attention to the distance between the long shot and the middle shot. The degree of out-of-focus blur should be properly controlled and not too blurry. Pursue blur effect. At the same time, there are many aspects of composition and camera position that must be considered. The creation of a sense of space relies on the composition of points, lines and surfaces, especially the lines extending from the mid-range to the long-range, followed by the contrast of the foreground.

(3) Discover unique light, shadow and composition

Light, shadow and composition are the two key elements that determine whether a good photo can be taken. In the art of photography, light is the cause and shadow is the effect, so the control of light in the combination of light and shadow is extremely important. The combination of light and shadow is like the contrast between light and dark. As long as the control is reasonable, it can be wonderful. At the same time, how to compose the shot is also very important. It directly affects the overall visual effect of the entire shot and the primary and secondary expression of the picture information, and determines whether the shot can present a better look and feel.

Let’s analyze several groups of works below.

Looking at the work below, the light and dark dividing line on the background wall divides the picture into two, which increases the overall visual form of the picture and focuses on the model. Here, in the two pictures before and after, we adjusted the distance between the model and the background wall, from emphasizing the sense of space and the momentum of the picture, to embodying the emotions of the characters and the texture of the picture. The same scene is reflected in different compositions and positions. The composition of the second picture is very cropped for the motorcycle, and the proportion of the motorcycle is also deliberately weakened, so that the character's temperament and clothing characteristics can be more prominent. In addition, for this style of men's clothing shooting, the author used the side projection effect of sunlight to deliberately emphasize the silhouette and three-dimensionality of the characters, so as to treat it differently from women's clothing shooting.

When we shoot in indoor environments such as clubs, hotels or bars, we can look for scenes similar to the ones in the picture, and try to use some spatial patterns with a sense of direction and extension. Compose the picture, and reasonably guide the model's position, and use various lines in the field to enrich the layering of the picture.

The following three pictures respectively use the lines of the bar counter and the stairs to draw out the main characters. The sense of space created by this composition will not allow customers to see the whole picture at a glance, but can follow their eyes. The depth direction of the lines is transferred to the main body of the characters, creating some sense of story and emotional resonance.

Due to the limited distance between the scene and the background, the depth of field is not shallow enough, and the black and gray background color is not conducive to the highlighting of the characters. However, it is found that there is partial sunlight projection in the scene environment, which can be used as a top light to easily outline the characters. The body shape, and the high-light outline between the character and the background effectively solves the problem of the character standing out, and at the same time creates an obvious black-white-gray brightness distribution effect.

When we encounter a local top-light projection scene similar to the picture below when shooting on location, don’t miss it. Just grasp the model’s position, camera position and composition, and set it up reasonably. The numerical combination of aperture, shutter, ISO and focal length can definitely produce different outdoor works.

(4) Let the picture have more layers

Cleverly find the right shooting angle and camera position, so that the background is no longer rigid, and at the same time, the close-up and distant shots can be matched. Give the picture a richer sense of layering.

This is a set of works shot at a church on the top of a hillside. The height of the forest in the distance is different from our perspective on the ground. We use a lower camera position to find more layers and depth in the picture. context. The camera position is almost close to the step where the model is sitting. The height of the forest in the distance does not fill the entire picture but leaves some blank space. The steps are blurred in the near distance, then the wall in the mid-ground is blurred, and then the forest in the distance is blurred. From the out-of-focus to the blank space at the top of the picture, a good camera position can make the picture full of layers and scenery.

The difference between the two films when shooting lies in the composition and focal length. After comparison, we can find that the picture with the horizontal composition is obviously better. This is precisely because the front, middle, and center of the horizontal composition are better. The complete reflection of the three distant views adds extra points to the picture.

The door of the church divides the picture into two horizontally, and at the same time creates an excellent vertical depth of field. The light transmission of the windows makes the interior of the church no longer completely dark, and the windows are out of focus. The effect also creates a sense of layering and space in the picture.

If you want to create a sense of layering in the local space, the focal length of the lens is very important. In the shooting of the previous few works, the author’s focal length was all adjusted to 70-00. But for this shot, we used a 50/1.4 fixed-focus lens, which shows a more relaxed composition effect in the local space. The blank space on the left side of the picture is to create a sense of depth and space in the picture. , if we are still using the 70-200 lens here, you can imagine how cramped the composition of the upper part of the picture is.

Let’s take the second picture below as an example. Here, after cropping the picture taken at 90 focal length, the picture becomes much weaker, and there is no white space at the top of the picture. The whole feeling is just A bit more rigid.

It was already 5:30 in the afternoon when we took this picture, and the sun had almost completely set. This effective shooting period is very short, but it is also a period when it is easy to take beautiful pictures. At this time we You must grasp the golden diffuse light of the sunset, because at this time the entire sky is like a soft light cloth or reflective plate, reflecting the afterglow of the setting sun. The light is particularly transparent and even, and the colors are also very rich.

At the same time, the exterior wall lights of the club have also been turned on, allowing the light exposure of the characters and the environment to be unified. In terms of composition, the author still adopts a composition with a larger perspective. The upper part of the picture completely shows the facade of the European-style club building, which complements the temperament of the elegant and luxuriously dressed model. The blue ground swimming pool and the arc extension form the picture. The contrast between warm and cold colors and the transition in space. The blurring degree of the building facade is moderate, allowing us to clearly see the facade structure, but it does not feel too solid and affects our appreciation of clothing fabrics and silhouettes.

To find the layering of the picture, the use of wide-angle lens is also an effective method. Incorporating some large environmental background into the picture can easily create more layers. At the same time, when we turn the camera upward, we may also find more depth space.

Take the following two sets of pictures as an example. When shooting, the author requires the model to keep walking forward, and then take snapshots. Therefore, the shutter value should be kept at 400. The camera position and composition are designed in advance, and then It is not easy to ask the model to take two steps back and then stride forward. It is not easy to achieve reasonable focus and composition in an instant. As far as the author's experience is concerned, it is recommended to calculate the position of the model at the moment of shooting before shooting, and then First try to focus on the ground where you are standing, compose the picture in advance, and then press the shutter after the model enters the predetermined position, and this method has a higher success rate.

When we shoot in complex background environments and poor lighting conditions, we can try to deliberately create some layers and light and shadow effects to enrich the picture and improve the texture of the work. Make it special.

Take the following sets of works as examples. The shooting time was around 3 o'clock in the afternoon. There was plenty of light, and the light and shadow in the small woods were mottled. It was a common light and shadow scene in the woods. The chiffon gauze in the picture was prepared by the author in advance, because I wanted to try it before shooting. What does it feel like to produce a film using this method?

The sun shines through the thin chiffon gauze, casting the tree shadows on the gauze, which looks very beautiful and has a dreamy feel. This is in line with the characteristics and tone reflected in the fabric and style of the clothing. Sex complements each other. At the same time, the thin gauze separates the model from the messy background environment, and at the same time casts light and shadow, creating a soft and dreamy girl-style picture. In addition, when shooting, a silver reflector is used to fill in the light, making the light and shadow effect of the picture more perfect.

In fact, there are many similar techniques. When shooting commercial films on location, I used a large number of mirrors to create a sense of layering and light and shadow effects in the picture, and first let the model stand in the shadow, and then Using the reflections of multiple mirrors to project characters also achieved great film effects.

The competition in the e-commerce photography market is fierce. In our daily e-commerce photography, we must learn to continuously improve our shooting standards and add more ingenious ideas. Unchanged shooting will eventually leave everyone behind. You can usually read more fashion magazines and websites to absorb more visual inspiration and use it rationally and put it into practice. Even if you fail once, you can accumulate more experience for yourself. The key is to be careful before and during the shooting. Put more thought into it, so that customers will rely on and trust you for a long time.

As for the author, I often explain some of his new ideas to clients and clearly tell them that I will try some new shooting techniques today, which may or may not succeed. Customers will like it immediately, but I will still try it and waste a little time. In this case, customers will generally express great support. Even if the final effect is not very satisfactory, or the final film is not what the customer wants, the customer will feel your focus and intention. How to make beautiful ppt

1. At least learn the basic PPT operations.

2. Go to the professional PPT template website: PPTSTORE_ツ7EG_, through continuous practice you can quickly improve the level of PPT template design and production!

Secondly , collect the necessary PPT chart paradigm templates from European and American consulting companies, and understand the accurate scenes that each chart needs to convey to users, as the basic material for PPT beautification.

Retro Charts: Retro Red and Black Final Summary PPT Charts

Small Fresh Charts:_Juke∏ Xiao Repeated Visits to Laibang_PT Charts

Business Charts: __PTSTORE Collection of high-end business PPT charts with 386 pages

Work report charts:_Jingdujiaojiazhaofukexiaxia

Product introduction:

For customers and media The main purpose is publicity, impressing users through product features, and the design is mainly in line with the product style. There are many styles to choose from, and a large amount of product materials need to be prepared. High-quality and high-resolution real-life photos of the product are very important, which will directly determine whether the product can be sold. To impress customers with its features, you can tell a set of theme stories based on the connection between the product and work and life. Large pictures should be combined with concise vocabulary and text. The text on each page should not exceed one sentence. It is recommended to find a professional design company or a dedicated graphic designer. Completed with teacher assistance. You can search for the PPT of Lei Jun's Xiaomi speech. This series of PPT is produced using Keynote, a similar software under the Apple system. The design style can be achieved using PPT to achieve similar effects, but the dynamic effect and playback effect are better than PPT.

Keynote Speech: Interesting and profound. Each PPT page may be a joke or a story. Each joke story can be made using high-definition business pictures and minimalist words. This type of related PPT is available online. There are many, such as Lao Luo’s lecture series at Haidian Theater.

Free commercial picture resources:

1. _orgueFilefreephotos

2. _tockPhotos: After registration, you can download one high-quality picture for free every day

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Paid commercial picture resources:

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Academic defense: Rigorous, progressive, using a large number of arguments to support the argument, the style should be rigorous and steady, with appropriate charts, and does not require extremely concise layout, but logical clues Clear

Reference design:

Excellent PPT thesis template PPT defense template

Course training: interaction, transfer of knowledge, this type of PPT has high requirements for typesetting, because It is often necessary to use a large amount of text, photos, and pictures to introduce relevant knowledge points and course content. At the same time, reasonable interactive links must be added to allow students to actively participate, in order to give students deep memories.

Reference design:

Win8 style travel reimbursement system training courseware

Imitation in PPT design:

If the copywriting is still If you have no idea about PPT design, you can learn and imitate it here. It is currently the most high-end and high-end PPT design website in China: PPTSTORE

Proposal type:

Public relations planning PPT

Work report:

Mid-year/year-end work summary PPT

Animation effects in PPT:

Recommended for beginners and PPT speakers in business situations , Use PPT animation effects with caution. The animation design of PPT is linear logic, that is, the animation of one object follows the animation effect of the previous object to produce continuous animation effects. Making animations with PPT requires linear logic of animation, object operations of PPT, etc. If you are very proficient, you also need to practice the rhythm repeatedly during the speech. Once the control is not good, the animation effect will be advanced or lagging, which will reduce the effect of the speech.

If you need to further learn PPT animation, you can disassemble some To learn PPT animation works, here are some very powerful PPT animation source files, which can be downloaded for free:

PPT animation effect set

In addition, with the development of smart phones, people tend to The ICON design of IOS is also becoming increasingly popular. Here are some free ICON resources for download:

The famous icon factory: Iconfactory: Freeware

A good one-eyed icon search: Iconsearchengineandmarketplace

Download font resources (many fonts have commercial copyrights. If PPT is used in commercial situations, please confirm the copyright and use it with caution)

Western fonts:

< p>Spanish (some sites mainly provide aggregated search):

ActionFonts:_reeFonts|

BetterFonts:BetterFonts

Chinese fonts can be found in Baidu's "Font Download" But many of them have commercial copyright

pages_痔珏嫒ㄊ褂褂戫樯

About the currently popular PPT design style:

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Chinese style

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Flat:< /p>

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Half-stereo:

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Long shadow, retro, UI style, WIN8Style, pure animation

Interested children's shoes can search for related keywords