What are the elements of wine vi design?

Enterprises, standards, shapes, logos, trademarks, themes, definitions, fonts, colors, images, patterns and red wine vi are all intangible wealth for the wine industry. What elements should be included in the design of red wine VI?

(1) logo (corporate logo)

① Definition: Represent the enterprise with specific and clear shapes and patterns, reflecting the connotation and external image of the enterprise.

② Characteristics of corporate logo: identifiability; Leadership; Identity; Shaping; Extensibility; Systematization; Time magazine.

③ The theme of corporate logo design is corporate brand name (corporate name); Taking the initials of the enterprise name as the theme; Taking the meaning of enterprise name (brand) as the theme; Taking corporate culture and business philosophy as the theme; Taking business content and product modeling as the theme; Take the traditional history or regional environment of enterprises and brands as the theme.

(2) (product) trademark

① Definition: A trademark is a symbol of a commodity; A sign that an enterprise is engaged in commercial activities.

② Type of trademark form: word mark; Graphic trademark; Combination trademark; Non-image trademark

(3) trademark components: images (patterns, characters, etc.). ); Name (pronunciation); Color.

④ Trademark function (features): attention; Understandability; Easy to remember and identify; Representative; Documentary; Protective; Registrability; Publicity and beautification function; Establish and improve the brand awareness function of enterprises.

⑤ Key points of trademark design: function first, function service in form, emphasizing communication; The form is concise, distinctive, universal and easy to understand; Vivid, infectious and contemporary.

What are the principles of brand design positioning in enterprise VI design?

(3) enterprise standard words

① Definition: The image of the enterprise or related appellation organizations are combined into a set of fonts, and the unique style of the enterprise is created through the distinctive characteristics of continuity and description, so as to achieve the purpose of enterprise identification.

(2) Types of enterprise standard words: full name (Chinese and English) and abbreviation of enterprise name standard words; Standard word of product name; The standard word of the inherent product name; Standard words of activity titles; Advocate standardized use of words.

(3) Whether the design essentials of standard characters conform to the industry and product image; Whether there is an innovative style and unique appearance; Whether it conveys the development and trust of the enterprise; Whether it meets the preferences of the purchase age; Whether it is readable, intimate and aesthetic;

④ Detail design of standard Chinese characters: determine the shape; Configure strokes; Font size correction, width correction between words; The fonts are uniform and the arrangement direction is clear.

(4) enterprise standard color

① Definition: The enterprise specifies a certain fixed color or a set of color system, which is applied to all media of visual communication design. Through the emotional stimulation and psychological reaction of color, the business philosophy and product characteristics of the enterprise are highlighted, and the corporate image is shaped and conveyed.

② Monochrome enterprise standard color; Multicolor type; Basic standard color+auxiliary standard color.

(3) Ayabeni series applicable industries: food, petrochemical, transportation, medicine and health, medicine, finance and department stores; Orange series: food, petrochemical, construction, department stores; Yellow series: electrical, chemical, lighting, food; Green sectors: finance, forestry, fruit and vegetable industry, construction industry, department store industry; Blue department: transportation, sporting goods, pharmacy, chemical industry, electronics, science and technology; Purple series: cosmetics, decorations, clothing, publishing; Pink series: children's products and women's products.

(5) Enterprise shaping (mascot)

① Definition: In order to strengthen the enterprise personality and appeal to the product characteristics, the appropriate figures, animals or plants are selected for figurative illustration, and the visual focus is formed through approachable, friendly and lovely modeling, which makes people have a strong fixed memory impression and shapes the modeling symbols recognized by the enterprise.

② Characteristics of enterprise modeling: descriptive; Intimacy; Fluency.

③ Key points of enterprise form design: story; Historicity; Materials; Characteristics and habits of animals and plants; Consider the taboos of religious belief, the likes and dislikes of customs and habits, and reflect the nationality.

(6) corporate logo design

① Definition: Maintain the guest-host relationship of the basic core elements in visual identity design, increase the application of graphic design through beautiful patterns, and strengthen the corporate image.

② Function: Supplementing the demands of corporate image; Increase the adaptability of design elements; Strengthen the rhythm of visual perception.

③ Design essentials: Derive changes from logo graphics; Design the cell shape separately to match the logo and standard characters.

(7) Enterprise-specific printing fonts

① Definition: It is applied to enterprise communication media, advertising materials, product packaging, etc. through unified special fonts and consistent visual symbols. Convey the unified image of the enterprise.

② Design essentials: select fonts similar to those of enterprises from existing fonts; Consistent with corporate standard word; Pay attention to the occasion of font size application; If conditions permit, we can design a special innovative font with a unified style with enterprise standard characters.

(8) standardizing the combination of basic elements of corporate logo and standard words; Trademarks and standard words; Logo and symbol patterns (enterprise modeling).