Traditional Culture Encyclopedia - Hotel franchise - What is the marketing of Xishuangbanna Intercontinental Resort Hotel?

What is the marketing of Xishuangbanna Intercontinental Resort Hotel?

Customer-centered marketing strategy. Customer-centered marketing means giving priority to customers' needs and interests in every interaction (such as payment, promotion, advertising, etc.). Customer-centered marketing can make customers more satisfied with products and services. The marketing of InterContinental Resort Xishuangbanna is a customer-centered marketing strategy put forward by LincolnBarrett, vice president of customer marketing of InterContinental Hotels Group. InterContinental Resort Xishuangbanna is hidden in the vast tropical rain forest, surrounded by clear water, just like a beautiful peacock pavilion standing in Jinghong City, Xishuangbanna, southern Yunnan.