Traditional Culture Encyclopedia - Hotel franchise - What is the significance of studying the development direction of hotel collectivization?
What is the significance of studying the development direction of hotel collectivization?
The development of hotel collectivization is also of great significance to the whole industry, in short, there are three aspects.
First of all, it constitutes the quality foundation of the hotel industry. Because the management mode pursued by collectivization has built a stable quality foundation, and then formed the quality foundation of the whole industry. My attitude towards collectivization has always been that the more the better. From the perspective of development, more professional management is better than the current double-blade management. We have a full contrast. As soon as I entered the Waiguan Hotel, I felt like a restaurant, with a taste of a restaurant. What is the smell and taste of a restaurant? It's hard to say clearly, but I felt it as soon as I entered. Similarly, entering our own professionally managed hotel also feels like a hotel. But in addition to these two categories, many self-run hotels look like guest houses when they enter, and the decoration is luxurious, giving everyone the feeling that they are all guest houses. What is the difference? The difference lies in breath and taste. The core of breath and taste is actually the management mode and management foundation.
Second, build the overall industry image. Over the years, the hotel image of China has been rising. In 1980s, people's evaluation was very low, but in 1990s, China hotel industry has entered the international ranks of 2 1 century. It turns out that we always say that we are the earliest and most thorough industry in line with international standards. It's no good always saying that. It means that you will always be in a second-rate position. Now it should be said that the hotel industry in China has entered the international ranks. From the hardware point of view, a considerable part is completely world-class level; From the management point of view, these hotels have basically reached this level, leaving a gap. Building an overall industry image is also the image of China's reform and opening up, and the investment environment of various places.
Third, form the development orientation of the industry. Over the years, hotel construction has experienced several rounds of investment peaks. In terms of management and transformation, everyone is looking for a direction, imitating each other and learning from each other. These high-end projects naturally become a development orientation. Doesn't mean we have to go to the high end. In the past two years, budget hotels have been surging, and everyone feels that another positioning is needed. But in any case, it is a market orientation, especially in the improvement of service quality, strengthening people-oriented, thus promoting the promotion of the whole social service industry, and these orientations have played a very important role. Now the concept of star has been socialized. Star apartments, star hospitals and even star farmers have generally accepted this concept, which strengthens the concept of social service.
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