Marketing planning of catering school banquet

20 17 model essay on marketing scheme of catering graduation banquet

Ten years of cold window looking at the gold list, nine years of edible oil recalling the teacher's feelings. The annual college entrance examination is over. At this time of the year, it is also the time for the catering industry to start planning the promotion plan for graduation banquets and thank-you banquets. How to plan a graduation party in an ingenious way? The following catering banquet marketing planning is for your reference!

1. Promotion activities:

Activity time: Long-term validity

Venue: Chinese restaurant

Target audience: all customers

Activities: Customers who come to the store for consumption during the activities can enjoy the following preferential activities.

1, free appetizers.

2. Free fruit platter

3. a special dish every day

4. Send 1 bottle of drinks (or 1 bundle of milk) for free.

Second, the theme activity plan of the school banquet: the sky is vast, the fish jumps into the sky, and the birds are singing and the flowers are fragrant.

Activity time: from now until September 30th.

Activity package: 1. Make a special thank-you banquet package. According to the actual situation, the thank-you banquet can be divided into five parts: 599 yuan "Ten Years Cold Window Banquet", 699 yuan "Champion Banquet", 799 yuan "Champion Banquet", 899 yuan "Pengcheng Wan Li Banquet" and 999 yuan "Exhibition Banquet".

Activity content:

Activity 1: The standard price is 599 yuan/seat, and each table is given: 1, 2 bottles of large drinks, 6 bottles of beer and 3 fruit bowls, 1.

Activity 2: the standard price is 699 yuan/seat, each table is given: 1, 2 bottles of big drinks, 6 bottles of beer, 3 fruit bowls, 1, and 5 mahjong tiles, which are free to use.

Activity 3: The standard price is 799 yuan/seat, and each table is given: 1, 2 bottles of large drinks, 2 bottles of beer, 1 three bowls, and 5 mahjong pieces are used for free, with high standard 1 room (including 10 tables or more).

Activity 4: The standard price is 899 yuan/seat, and each table is given: 1, 2 bottles of big drinks, 2 bottles of beer, 3 bowls of fruit, and 4 hot spring experiences (more than 10 table).

Activity 5: The standard price is 999 yuan/seat, and each table is given: 1, 2 bottles of big drinks, 2 bottles of beer, 3 bowls of fruit, and 4 hot spring experiences (10 table or more).

Remarks: In addition to participating in the above preferential activities, customers who hold school banquets in our store also provide the following value-added services free of charge:

1, free electronic water stamp, rolling blessing.

2. The meal label reaches 799 yuan/table, and the full table is given 1 table1table.

3. Send a beautiful pen.

4. Provide shuttle bus service.

If the banquet reaches more than 20 tables, send it to the music fountain to watch at night.

;