Traditional Culture Encyclopedia - Hotel franchise - After the hotel APP reported Ctrip's "two choices" over the weekend, Ctrip responded with "misunderstanding". What do you think of this?
After the hotel APP reported Ctrip's "two choices" over the weekend, Ctrip responded with "misunderstanding". What do you think of this?
The current situation is that the hotel APP's real-name report over the weekend is about hotels, requiring it to choose 1 as its platform 2, specifically Ctrip Hotel, which is a large hotel promotion platform to help many offline hotel merchants do online promotion. Because you are going to travel to a place, you may not know much about this place, but you can get information about these hotels quickly and conveniently through these apps, and you can also book online. However, online booking, like the business above when the US delegation is hungry, is limited by resources.
The so-called alternative 1 means that you have to choose between using our platform and another platform. If you want to continue to use our platform, your offline store promotion will be carried out on other platforms. You can only use this platform, otherwise it will limit the flow and not give you such a high promotion. Without such high exposure, users may be the real consumers. When using this software, they can't see where the hotel is, so naturally you won't have sales. Does this behavior require users to make platform choices?
However, Ctrip officials said that there was no similar situation. This is just a misunderstanding. I said before that in the tourist season, offline hotels will choose the current sales model and will not continue to make online reservations, because online reservations have various discounts and recharges, so you can go directly to the hotel front desk to open the line, and you may have as many as you want, which can better guarantee their profits. But it's hard to say whether it's really a misunderstanding as they say.
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