Seo Foundation: Differences and Characteristics of Four Types of Wedding Portal System Platforms

First, wedding APP: a wedding theme app represented by wedding ceremony, which records and shares weddings and gathers accurate users; At present, the wedding apps with large downloads are mainly wedding records and going to Sheila. However, the real value and profit point of such platforms are basically in the exploration stage, and there is no successful model.

2. Online booking types of wedding merchants: booking platforms represented by Doxila, Xishi.com and Bride Street. By integrating the business resources of the offline wedding industry chain, we will focus on promoting the accurate user groups, attract offline wedding businesses to settle in, bring traffic to them, and share them through sales.

Third, traditional wedding O2O types: traditional businesses represented by August Studio and Mrs. Kim do O2O. At present, there is little movement. This model is due to rich experience in offline operation of the wedding industry. If we can use the internet thinking team and tools, it is possible to give birth to a real giant brand in the vertical segmentation of wedding.

Fourth, the exhibition+online type: that is, the traditional wedding fair grafting online platform. Offline activities, such as China Wedding Expo, Hangzhou 19 Building, Anhui Wanjia Hotline, Shenzhen Wedding Network, etc., offline wedding activities of traditional wedding companies, such as wedding shows, wedding exhibitions, bride classes, etc., generally belong to this category; The main problem of this model is that offline exhibitions always have geographical restrictions and monopoly characteristics. In addition to capital, cross-regional expansion is also difficult. The profit model is relatively simple, mainly relying on offline wedding fairs or activities, and the development of its own wedding e-commerce will also have a certain impact on offline exhibition activities.

From the industry point of view, no matter what kind of wedding is online or offline, the same problem is that it is difficult for users to obtain it, and the secondary development value of users is small. This is like a funnel, and it is difficult to precipitate loyal customers. Only on the free platform can we get through the long links between upstream and downstream and maximize the value of each customer. For example, to Hila, from online booking of wedding banquets to full-link platform services for wedding preparations; Wedding records expand from small and beautiful invitations to full-link platform services such as wedding planning, wedding dresses and wedding photography.