How to understand the application of e-commerce in hotel industry

The emergence of e-commerce has completely subverted the traditional way of buying. When this new way is popular all over the world, the development of hotel e-commerce is slightly slow. There are many factors behind this slowness, but the most important ones are: the restriction of traditional ideas on the development of e-commerce, the lack of talents, the distance between industries and the limitation of operating environment. Despite all kinds of difficulties, e-commerce shows unparalleled cost savings and the expansion of customer base, which makes the hotel industry have more room for development.

Advantages of e-commerce application in hotel industry;

1. Broaden the marketing direction of the hotel to facilitate internal management.

The requirements of hotel management automation have been technically reformed, the corresponding hotel services have also been upgraded, and VIP guests have moved here. In order to survive and develop, room operators must improve their own technical environment, establish hotel intranet and realize hotel office automation. At present, the popular hotel management software has very powerful functions. When a guest checks in, the guest's information is recorded in the guest information database. Then, for the VIP guests of the hotel, when they check in, the small gift center of the hotel will arrange the food and other small gifts that the guests like in advance according to the guest preferences provided by the guest information file before the guests enter the room, which will make the guests feel unexpected surprises and humanized service of the hotel. In order to realize office automation in hotels, special hotel management software is needed, which not only facilitates internal management and provides guidance for hotel marketing, but also facilitates hotel managers to analyze business income by using data.

2. Reduce hotel costs

The requirement of interest investment The development of hotel e-commerce can bring many benefits to hotels and promote the enthusiasm of hotel investment to participate in e-commerce through hotel e-commerce. The hotel can directly contact the end users, and within a few minutes, it can provide consultation, ticketing, group tour, tourism and other services for tourists scattered thousands of miles away. Online direct selling has become the best way to save commission and improve unit profit. Hotels that take the lead in using e-commerce system in the hotel industry greatly improve work efficiency, reduce operating costs, and increase the effective interaction between development and consumers and partners. Hotel e-commerce system is convenient for customers to inquire and is conducive to the timely release of enterprise information (convenient, fast, dynamic and real-time). The hotel's use of the Internet for information service will bring new competitive advantages to the development of the industry. It is impossible to bring economic benefits to enterprises immediately by surfing the Internet, but not surfing the Internet means that the living space of enterprises is getting smaller and smaller, and eventually they will lose their competitive advantage. Surfing the internet will mean directly facing customers all over the world, and all surfers will become potential customers of the hotel and can tell people conveniently and quickly.

Provide all kinds of hotel services and hotel-related services, such as inquiring, booking and confirming rooms, air tickets and tourist routes.

Through the Internet, hotels, especially tourist hotels, can advertise at a lower cost, expand their popularity, enhance their influence, directly recommend good services and good service items to potential consumers, promote the publicity and sales of hotels (tourist hotels), and reduce the advertising cost. Tourist hotels are generally small in scale and limited in economic strength, so it is difficult to advertise in traditional advertising media. But through the internet, no matter the size of the hotel, advertising promotion can be realized.

3. Improve hotel procurement management.

Hotels can purchase equipment through the Internet, which can not only conveniently realize price comparison purchase, but also conveniently realize large purchase and enjoy frequent visitor discount. The development of e-commerce promotes the whole process service before, during and after sale, including equipment configuration planning, inquiry, reservation, payment and distribution. Moreover, it is also very convenient to buy at a comparable price, which can save a lot of manpower, financial resources and material costs for the hotel.

4. Provide fast service for customers.

Internet centralizes the information of hotel products on one platform, and presents the direct booking channel of BtoC to the guests, who only need to choose and confirm according to their own needs. Due to its powerful network function, e-commerce hotels can display the hotel environment and services through the network. Customers can book, check out and pay with one click, which are all quick services that traditional hotels cannot provide. Moreover, customers can order food with one click in the guest room and provide food samples and ingredients online. This can prevent customers from blindly choosing to order food by phone. The establishment of e-commerce hotel can not only provide customers with convenient and fast services, but also make intangible products tangible.

5. Make hotel products tangible and enhance the trust of booking groups in hotel products.

Internet can provide virtual hotels and a large number of hotel product information. Through the internet, guests can learn about hotel products at will and have a pre-experience of hotel products. In this way, hotel online booking not only cultivates and expands consumer groups, but also makes intangible hotel products "tangible" and enhances the trust of booking groups in hotel products.