Mini Bar 20 16 New Year's Eve Activity Plan

Bar 20 16 New Year's Eve Activity Plan (1)

1 In order to cater to the public's pursuit of freshness and fashion, create an atmosphere in festivals, improve management ability and level, create a unique Kaiyuan culture, further develop the brand of Huatian Zijin Pavilion Hotel, enhance its popularity, make the hotel more deeply rooted in people's hearts, and gain a competitive advantage among Huatian peer hotels.

Through the promotion of the party, the owner can strive for as rich a profit as possible.

The main contents of the activities are: New Year's Day buffet dinner and New Year's Day literary evening. The activities were held in the Four Seasons Hall and Kaiyuan Hall of this bar. The time is arranged in the evening of 65438+February 3 1.

1. Layout features: The location is in the lobby of the original Pacific Ocean (now some lobbies have been changed to "be there or be square" fast food restaurants). Christmas is decorated with a lot of foam carvings and facial carvings, highlighting the strong atmosphere of Christmas. One of the advantages of the venue is that the decoration and layout face a large glass, and the citizens coming and going outside can see the situation inside, which is very attractive.

2. Operation: At that time, the price of the dinner buffet was 98 yuan/person, and 420 tickets were prepared. However, due to the large number of participants, some of them were printed after all the tickets were sold out, so the number of participants was large and the activities were very popular.

3. Specific activities

(1) arranged a small performance to enhance the festive atmosphere. The performance level is not high, but it is very attractive, which also increases the interactivity of the activity.

(2) A lucky draw was arranged, and the prizes included bicycles.

Generally speaking, the Christmas self-help activities in the Pacific in 2000 were very successful, which not only promoted the hotel well, but also improved the management level of the hotel, making Huatian citizens have a further understanding and affirmation of the Pacific, the first hotel to hold large-scale Christmas activities.

The activity place is the Kaiyuan Hall on the second floor of the hotel, which is a multi-functional hall with an area of 400 square meters.

The reception capacity of the banquet is about 400 people.

According to the similar activity plans and results in the past, combined with demand investigation and capacity analysis, the activity plans can be initially selected as follows: for management, individual bosses and wage earners with strong desire for appreciation; Improve the level and grade of the party, strengthen media advertising, and choose stage actors with high support rate. The prize of the lucky draw is motorcycle, and the ticket is 398 yuan including promotion fee 18 yuan). The specific framework scheme and cost budget are as follows:

(1) Overall arrangement of the party

① Meeting place: Kaiyuan Hall on the second floor.

② Performance time: 2065438+65438 in 2005+February 3 1, 19: 00, and the performance officially started at 20: 00, with a total performance time of 3 hours.

③ Main lineup of performances: (It is planned to complete the selection of main stars, guests, presenters and main singers before 10/6. The selection targets are the Royal Russian Dance Troupe, a magician, Beijing Red Passion Singing Troupe, Inner Mongolia Red Star Abouletto, famous comedians Gong Hanlin and Zhu Jin, etc. )

(4) Ticket price: 398 yuan, less than half price1.2m (including promotion fee 18 yuan).

⑤ Ticket design and related publicity materials design began on 165438+ 10/2, when the main stars were selected, and the performance procedures were completed. 165438+16/0 finalized the publicity materials,165438+125/0 completed the ticket printing (liuxue86.com also chose the publication time of newspapers and periodicals, arranged by the public relations department, and continued to advertise with TV subtitles.

⑥ Site layout:

A.t stage construction, lighting needs to be rented and debugged in advance, highlighting the Christmas atmosphere around the stage background and Kaiyuan Hall. The last row is decorated with spotlights. 65438+Stage construction and lighting began on February 20th, and the seating arrangement was completed on February 22nd. Please ask the engineering department to help build the heightening platform, which is scheduled to be completed on the evening of 22nd.

B. The seats are arranged in a cinema style. It is estimated that 400 ~ 450 seats can be arranged (up to 500 people can sit). Seating will be arranged on 23rd, and all the arrangements in the venue will be completed.

C. there are ticket counters and ticket counters at the entrance. When you enter the door, you need to ask the security department to help you check in, and Santa Claus will distribute gifts. There should be a clear no smoking sign at the entrance. In the lobby of the hotel, there are stills of the actors on the day of the performance.

D. Ask the security guard to arrange staff on duty at each entrance and exit, and ask the public security to help maintain order.

(2) Cost budget

① Performance fee: main star: 65,000 yuan.

Other actors: 10000 yuan (including lighting and sound fees)

Total: 75,000 yuan

② Advertising and printed matter production fee: 5,000 yuan (produced simultaneously with catering)

③ Award setting:

First prize 1 person, motorcycle 1 vehicle (5000 yuan)

Two second prizes, each with a bonus of 1088 yuan, and a table for New Year's Eve in a standard hotel (2 176 yuan).

Three third prizes, one for each ktv box in 580 yuan (1740 yuan).

Ten lucky prizes, one weekend seafood buffet coupon per hotel (680 yuan)

In addition, each guest presented a gift from 500 yuan.

Total bonus: 10096 yuan (of which 5,500 yuan is paid by the organizer and the rest is provided by the organizer).

④ Accommodation for actors on the day of performance: 1, 000 yuan.

⑤ Travel expenses of main stars and guests: 3,000 yuan.

⑥ Unforeseen expenditure: 5,000 yuan.

Total cost: 94,500 yuan

(3) revenue budget

Revenue: 400 pieces of x380 yuan, door length = 153000 yuan.

Profit: 152000 yuan -94500 yuan =57500 yuan (if the sponsorship fee is negotiated, the profit can reach 82500 yuan)

(4) Other entertainment activities at Christmas.

On February 24th and 25th 12, all ktv boxes are charged according to the minimum consumption standard, and the minimum consumption of boxes is not discounted. In addition, a bottle of red wine and a snack will be given for consumption in the box (it is estimated that the cost of giving each box is around 40 yuan). It is estimated that ktv revenue will reach 10000 yuan that day.

Mini Bar 20 16 New Year's Eve Activity Plan

First, the New Year's Day party program design

Create a colorful, happy and unforgettable night with ethereal and wonderful music, passionate performance, mellow wine, preferential price, sincere service and unique style.

1, New Year's Day masquerade ball

New Year's party, masquerade ball, personalized dress, alternative style, get together to welcome the New Year.

2. Band performance

Rock' n' roll and British-style performances set off dancing or excitement, or a light and happy atmosphere.

3. Happy performing arts

Invite famous artists and rookies to offer sincere dedication. If the audience has some talents, they can also show them to everyone and get a beautiful New Year gift.

4. Consumer preferences

Buy XX and send xx;

The first x customers received gifts or corresponding discounts that night.

Step 5 draw a lottery

Interspersed in the evening program, active and adjust the happy atmosphere of the New Year.

6. Site selection

Party audience selection, such as the most dressed lady and gentleman, the most screaming man and woman, the most popular man and woman, the prom queen, etc.

7. New Year Countdown Carnival

Countdown 10 second, listen to the New Year bell, pray and make a wish, sing the New Year song and have a warm carnival! ! !

Advertising plan—

Get rid of the old propaganda methods such as single poster propaganda and leaflet distribution, and cooperate with the media such as the Internet.

1, online advertising releases information about Cooper Bar 20 15 New Year's Day activities.

2. Newspaper media The mainstream newspaper media in this city (such as Nanning Evening News) publish color printing advertisements with large circulation, wide readership, convenient browsing and strong timeliness.

Theme: Carnival Christmas Party and New Year's Day (dancing for one night = = = dancing for one year) carnival party.

Activity content

The bar will serve the guests wholeheartedly with beautiful music, wonderful performances, mellow wine, preferential prices, sincere service and warm atmosphere. Let every guest have a happy and unforgettable holiday,

1. All guests can attend the Christmas bell for free.

/kloc-The bell at 0/2: 00 brings you good luck. I wish you happiness, health and good luck! ! !

First, lucky draw

Every guest will get a lottery ticket. There will be a lucky draw at the end of the activity.

First prize 1:{ free} (to be determined)

2 second prizes; {Free} (TBD)

Third prize 3: Lucky Christmas. . (TBD)

2. Program arrangement

A. Christmas Eve: presents you with exquisite Christmas series, bar gifts, dances, lottery and Santa Claus.

B. Arrange a guest performance (3-4 files) "to be determined"

Site layout

(1) site layout

There are all kinds of colorful pictures printed with Christmas, snowman (Teng Tu) (Santa Claus) (gifts) and snowflakes in the Christmas room at the entrance of the bar, and some Christmas decorations such as "Merry Christmas" are hung inside the venue. There is a 2.5-meter-long Christmas tree at the door, and seven-color light bulbs are hung on the coconut tree. Turn on the light at night. It's best to arrange carpenters to make a wooden house.

There is a "Santa Claus" at the door to welcome the guests on Christmas Eve. During the business hours, the venue will be constantly frequented and gifts will be distributed. The waiters in the bar are all wearing Santa hats. Prepare the lottery box and Christmas decorations on the stage.

(2) Personnel arrangement

1, manager: fully responsible for the reception, formulation and implementation of business projects, as well as cost control; Administrative leadership, responsible for the use of employees and the management of related personnel. Release news and information to the outside world and coordinate advertising activities.

2. usher: responsible for the scheduled reception service,

4. Cashier: Responsible for accurate and quick daily settlement, consciously abide by financial discipline and financial system, and check daily income and cash with books.

5. Bartender: perform fancy bartending performances,,,,

6. Site leader: supervise the waiters of the team, complete the task with high quality and efficiency, and check the maintenance, maintenance and cleanliness of the waiter gfd and the service area.

Attendant: Provide efficient and high-quality service, obey the arrangement of the foreman, do all the work according to the standard, try your best to help the guests solve various problems, and report the guests' problems and complaints to the foreman in time when necessary.

Sound engineer: provide high-quality and efficient sound service, maintain sound equipment, do a good job in maintenance and ensure business.

Buyer: Purchase raw materials and various equipment in batches according to the bar plan.

10 electrician and engineering technician: do a good job in testing and maintaining equipment circuits.

1 1, stage manager and DJ: Several actors: responsible for the performance and music of the whole event.

12. Take two people from the service staff to pretend to be Santa Claus.

Preparation and publicity work

1 Make a promotion menu (replace existing wine brands)

2. Make an activity plan (arranged by the stage supervisor)

6. advertising.

1 TV advertisements spread rapidly, including 2 radio advertisements and 3 newspaper advertisements (cost should be considered and decided by the leaders).

4 promotional materials pop*2 advertising inkjet (1, flat night and Christmas) (2. New Year's Day)

Seven schedules

165438+February10-65438+February 20th are respectively: typesetting of advertising material pop*2, procurement of raw materials, purchase of equipment, connection of performances, staffing and arrangement of Christmas venues.