Traditional Culture Encyclopedia - Hotel franchise - Alipay hotel members can only receive it once.
Alipay hotel members can only receive it once.
From the first half of 20 19, Alipay and Flying Pig members began to match many domestic and foreign hotel group members such as Intercontinental, First Travel Home Inn, Marriott, Meihao, Blues, Dongcheng and Green. At the same time, Ctrip also announced that Kaiyuan Group will open the flagship store of Kaiyuan Hotel on Ctrip. In addition, the rights and interests of backstage members of both parties will be open to each other. It is reported that this is also the first time that Ctrip has established a membership system with domestic hotel groups.
Alipay, Ctrip and other hotels open their membership rights and interests, which are initiated by internet companies. They master online traffic and formulate membership matching rules.
However, apart from Ctrip and Kaiyuan Hotel, which are members in a clear sense, Alipay open members use the matching function, that is, Alipay members enjoy the corresponding membership rights of these hotels, and hotel members cannot enjoy the corresponding Alipay membership rights at this stage.
For example, Alipay Platinum Member Level can match BTG Platinum Members in Alipay applet and enjoy the relevant rights and interests of BTG Platinum Members, while BTG Platinum Members cannot match the relevant rights and interests of Alipay Platinum Members at present.
In the past, most hotel groups were life-long members, mostly 59 yuan with silver card, and Gold card 199 yuan could enjoy life-long rights. Gold card and above: platinum, diamonds, etc. Both are annual elevator systems, and the membership systems of Alipay and Ctrip are basically annual elevator systems.
Generally speaking, it is a good opportunity for hotel groups to open their members to Internet companies such as Alipay and Ctrip.
In the future, when hotel brands can provide unique financial value, such as in-depth experience of offline space, hotel members may also be able to communicate directly with Alipay and Ctrip members. By then, the hotel membership system will usher in a new growth curve.
In this process, it will really test the membership design ability and operation ability of each hotel group.
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