Traditional Culture Encyclopedia - Hotel franchise - How to conceive the idea of homestay design?
How to conceive the idea of homestay design?
Design is our spiritual food. The power of design comes from our passion for life. We insist on keeping pace with the times and innovating without losing humanity. We have fresh ideas and liver, and professional experience in architecture and interior. From the owner's point of view, find and solve problems for the owner, and perfectly weave the user's spatial characteristics and values.
I don't know when nightlife has been integrated into all our lives, so relaxing in the hotel is also very happy and will give you a brilliant light. In the process of bar design, champagne, purple, blue and gradient are the main colors. In the process of design, light and shadow are the main effects.
The interior decoration of B&B looks relatively simple, just like a romantic restaurant in a hotel. At this time, the choice of lighting is generally to choose cool lighting, and the overall feeling looks elegant. There will be a bookshelf in the bar, with pale yellow dim lights and seats next to it. The color of the light is completely cool, which makes people feel elegant and has a touch of nightlife. Looking for Huacheng decoration, the above can satisfy you, as long as we can do everything you want! Do you like the article about flower city decoration?
Abstract: Architectural design concept is the initial condition for the emergence of architectural individuality and ideology. The conception of architectural design should be realized through conception and expression, which is a process from perceptual design to rational design. This paper first discusses the importance of conception in architectural design, and then focuses on the specific methods of conception in architectural design.
[Keywords:] architectural design concept innovation
First, the importance of architectural design ideas
Conception, also known as artist, is the architect's summary of design intention, the basic conception of this future building, and the starting point of conception, that is, the idea initiated by the architect in the early stage of design. Conception is the stage of asking questions. Architectural conception is an active imagination process around the conception after the conception is determined, and it is also an implementation process to realize the conception. The process of thinking about how to embody a certain spirit in the form of matter. It can be said that conception is the imagination stage of solving problems.
In architectural creation, every architect hopes that his design works have novel vertical modeling, proper environmental treatment, complete composition, appropriate scale and the best use function. Whether the innovation of a project is successful or not, the conception in scheme conception is very important. Sometimes seemingly simple strokes often have to go through a time of sleepless nights, and putting these intentions into practice is a more difficult process. After the conception in creation is determined, the key lies in conception, which is not a general thinking, but a process of actively exerting imagination around conception. Innovation is the key to design creation. First of all, we should strive to be novel and unique, not copy other people's works, or even repeat past practices, and be original. Creativity should run through the design. After determining the train of thought, considering every detail from the whole, it embodies the designer's careful thinking and imagination. However, the conception of the overall structure plays an important role in realizing the theme of innovation, and it is a problem that must be considered at the beginning of conception. Therefore, honesty is also one of the important signs of a good idea.
In architectural design, conception is the key to creation. Good ideas and creativity must be realized through good technology and skills. The success of engineering design depends on economy. However, in terms of architectural layout, applicability and beautiful appearance are mainly problems of design conception and ingenious arrangement, which do not cost a lot of money and mainly rely on the cooperation of designers to solve problems creatively.
Second, the method of architectural design conception
1. Starting from functionality, start to conceive. At the beginning of architectural design, first of all, starting from the use function of the building, according to the intention of the construction unit, design requirements and other related aspects, according to the function of the concept. "Safety, practicality, beauty and economy" is always the goal of every architect. Beautiful appearance, but the internal use function can not meet the requirements or play its benefits, is not desirable. Compared with classical architecture, modern architecture pays more attention to the effect of its internal space. Simply put, it is to pay more attention to the division of functions. When the internal function is applicable, the arrangement relationship of external windows does not need to be considered, and the size can be large or small.
The characteristics of homestay should be a form of commercial accommodation based on aborigines, houses and life. It can be designed and positioned by the owner or designer, and finally made into a homestay with its own characteristics. The more unique the flavor, the stronger the guest experience. It is most important to see what style the host likes. For example, I like to position the hotel decoration as pure Chinese style. Decoration design elements must make more fuss about China's postmodern or traditional style. First, like your own hotel first, so as to attract guests who like Chinese style. Personally, I think this is a very important element. There are various styles of country houses to meet the preferences of various guests. There are several points in doing a good homestay. 1 To be close to large consumer groups, it is best to be around 100 km, such as the nearest city. B&B is best to be a scenic spot or a variety of play projects with guest experience. Let the guests have a good experience. 3 has its own unique decoration style and positioning. 4. Have your own service quality. It is best for someone who has feelings for the hotel to do it. Good environment, such as mountains, trees, rivers, etc. The standard of receiving guests also determines the success or failure of the hotel, and it is very important to locate what kind of crowd guests are. In short, there are many forms of homestay, and the one that everyone really likes is a successful homestay.
I have been engaged in the design industry for several years and have done some special commercial space cases.
As far as my personal design idea is concerned, I will first consider the significance of the B&B proposition (if it is simply better than the design of a small hotel, I want to add more accommodation fees, which is beyond the scope of discussion). For the audience of B&B, I appreciate the following B&B:
① The humanistic and geographical features of the city where the project is located. Integrating these features into the project itself is the foundation of the hotel.
② Geographical location, divided into two points: hidden in the city and original flavor; Hidden in the city, that is, in some modern commercial places with certain landscape characteristics, humanity space with local characteristics is created by using the design itself, which has both cultural characteristics and will not be separated from the convenience of the city; Original taste is actually a preference of my personal travel. These projects may be in Beijing's hutongs, Shanghai's alleys and Suzhou's old houses ... more to let us experience local traditional food and life more closely.
③ B&Bs ≠ Cheap hotels. The previous opportunity requires a thorough understanding of the B&Bs format. It is found that most B&Bs now add some so-called traditional things to the traditional small hotels. In fact, regardless of health service or quality, B&Bs is actually an extension of a niche exquisite consumer product. Owners of B&Bs should make some additional products (such as artworks, handicrafts, tea ceremony, incense and other cultural products) on the basis of improving service quality.
④ In the early stage of B&B project, promotion, customers and other channels must have certain operational capabilities. It is my understanding that the fragrance of wine is not afraid of the depth of the alley. Only those who have good wine know the fragrance of wine, and B&B products need people to experience it, so as to be famous.
Everyone is welcome to exchange ideas on design and management, and some personal opinions are also welcome to correct me where I can't reach (the picture comes from the Internet, which I think is more appropriate. If there is any infringement, please contact to delete)
Good folk design must be perceptual, practical and practical, and the design ideas can be started from the following aspects:
1. User group positioning
Users with different attributes have different requirements for products. Young people want to be concise, modern and elegant, which can meet the basic functional needs. At the same time, fashion sense is an important factor. Older people prefer to evoke memories, and element symbols with certain time stamps are more important. In short, different groups have different attributes, and the tone of design elements is also different.
2. The scene environment judgment
The design performance of B&B will be different in different environments. For example, the folk customs in the desert, the folk customs in the mountains and the folk customs on the waterfront must have different performances. No matter from the choice of materials, the use of colors, or the performance of modeling, we must consider the surrounding environment.
3. Designers' preferences
Different designers have different understandings of design, and the performance of design is bound to be different. Just as Zaha likes streamlined modern architecture, Kengo Kuma likes wooden and bamboo architecture. Designers will complete the design ideas according to their own preferences and specific environment, culture and needs.
The real B&B should have local characteristics and practical charm, which makes people miss and yearn for it. If the original features are lost, it makes no difference that B&B people just live in a hotel in another place. This is not a B&B with some antiseptic wood and a little wooden material. The cultural value of B&B is the main factor that everyone considers.
I'm making a homestay in my hand. Don't take feelings as the starting point when you are a homestay. They usually die miserably. B&B is influenced by holidays, which is very obvious in the off-season. The key to B&B's success is not how high the occupancy rate is in the peak season. Every family is hard to find a room in the peak season. Effective off-season occupancy is the key to sustainability. B&B has limited investment, and the price of software and hardware is higher than that of star-rated hotels.
B&B industry, as the "new darling" derived from the traditional accommodation industry, how to survive and develop in the magnificent market tide, grasping the direction and innovative thinking are very important. Through the discussion and analysis of B&B architectural design concept, it is pointed out that only by improving the quality and connotation of B&B architectural design, reflecting the integration of traditional culture and modern elements, and people's tastes and feelings, is the foundation and management way of B&B concept.
From the beginning, B&B has gone through many capricious stages, from site selection to planning approval, from building to interior, from construction site to soft decoration, from furniture design to layout. A good B&B product is not a product pieced together at various stages, but a set of processes with complete thinking, strict logic and continuity. On this basis, every small stage in the world is a progressive multidimensional portrayal of B&B brand image.
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