Traditional Culture Encyclopedia - Hotel franchise - Creative activity plan for Chinese Valentine’s Day

Creative activity plan for Chinese Valentine’s Day

Chinese Valentine's Day creative activity plan (general 6 articles)

In order to ensure the smooth development of the activity, it is necessary to formulate an activity plan in advance. The activity plan is made after comprehensive consideration of factors related to the activity. Developed written plan. So what does an excellent activity plan look like? Below is the creative activity plan for the Chinese Valentine's Day that I compiled (generally 6 articles) for your reference. I hope it can help friends in need.

Chinese Valentine's Day Creative Activity Plan 1

1. Purpose of the activity:

1. Use the festival period to increase project attendance and enhance on-site popularity;

2. Launch preferential activities in a timely manner to achieve the effect of promoting sales;

3. Maintain relationships with old customers, establish a good reputation for the project, and ultimately achieve the purpose of promoting project sales through word-of-mouth communication;

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4. Solve the small number of intended customers for Buildings 1#, 3#, and 5# accumulated in the early stage of sales (this part of the customers has the need to purchase a house, but has not yet made a decision);

5. Increase the attention of WeChat and accumulate for later WeChat marketing;

6. Promote the visibility of the project and prepare for the Golden Nine and Silver Ten. A warm-up event every week will be continuous and push the positive content for the later period. Make the foundation for low-priced housing.

2. Activity theme:

Romantic house, happy Chinese Valentine's Day, love blending in Regency Bay

3. Activity time:

< p> Real estate Chinese Valentine’s Day event on August 20, September 3, 20xx

1. During the event, those who purchase a house will receive a decoration fund (7,777 yuan), which can be offset against the down payment;

2 . Young couples (including married ones) who buy a house on Chinese Valentine's Day can enjoy a romantic Lijingwan gift package, including a set of high-end wedding photography (3,000 yuan), a romantic honeymoon trip for two (3,000 yuan), and three pieces of high-end bedding Set (3,000 yuan); (Only on the Chinese Valentine's Day)

3. Young couples (including married ones) who visit on the Chinese Valentine's Day will receive a bouquet of roses; (Only on the Chinese Valentine's Day) < /p>

4. Visiting customers on the Chinese Valentine’s Day can participate in on-site activities and receive exquisite gifts;

5. Activity items:

(Visiting customers can You need to scan the QR code and send it to your circle of friends to participate)

1. During the Chinese Valentine's Day, seven sets of romantic wedding rooms are launched to enjoy all the activities and discounts of the day;

2. Off-site activities (It has festive characteristics, attracts attention, sends love and blessings)

Hire young people to hold QR code signs to deliver single roses on the streets of the county. Anyone who scans the QR code to send it to friends Can be collected; (It is best to ask someone from the event company to cooperate)

3. On-site activities: (It has a festive atmosphere, young people like it)

Flower arrangement; free on-site rose flower arrangement teaching , for a close lover. (Please organize it by the event company)

6. On-site packaging

1. Rainbow door at the door

2. Creative activity plan for Chinese Valentine’s Day with balloons sticking to the door frame at the door 2

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1. Activity theme

Mutual support and love the Chinese Valentine's Day

2. Activity time

August 10th - August 20th< /p>

3. Planning Purpose

1. The Chinese Valentine’s Day should be distinguished from Valentine’s Day, from the caliber of communication to the organization of activities, it is based on the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities. < /p>

Do you still remember the first photo you took together? Do you still remember the promises you made when you faced your relatives and friends? xx "My Love and I" large-scale collection activity has begun. We are collecting the earliest wedding photos and the earliest wedding promises from now on. After the activity, the wedding time will be scheduled sooner or later according to the date of the photo shooting.

The earliest 5 wedding photos, the owner of each photo will be rewarded with xx exquisite gifts worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with xx value A wonderful gift worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person). The promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items at xx Pedestrian Street. (August 18th - 20th, limited time discount, announced on live broadcast)

The pedestrian street is responsible for negotiation and execution.

3. We support each other and love Qixi Festival the most - xx large-scale theatrical performances and wonderful live events.

August 17th to 19th, xx Liuhe Plaza wedding show;

August 17th to 19th, xx Zhongxing Plaza wedding show;

August 12th and August 19th, xx Zhongxing Plaza Kite City Flowing Rhythm - Century Thai-Chinese Cultural Year series of activities;

4. We support each other and love the Chinese Valentine's Day most - Thousands of paper cranes express our sincerity

Under the guidance of the staff, they folded the paper cranes by themselves to express their prayers for love and a happy life, and finally hung them in the Zhongxing Plaza, a pedestrian street.

Notices were issued on the afternoon of August 7, requiring pedestrian street employees to fold paper cranes first.

5. We support each other and love the Chinese Valentine’s Day the most—xx Chinese Valentine’s Day Magpie Bridge Party!

Purpose: Taking advantage of the traditional Chinese festival "Qixi Festival", we will organize the "Magpie Bridge Party" event with a social welfare nature to attract more customers to enter and learn about xx.

Time: August 10 to August 26

Cooperating unit: Weifang Radio

Activity theme: Meeting you and me, fate is in Thailand—— xx Tanabata Magpie Bridge Club

Media introduction: Weifang Radio has four professional frequencies: news, economic life, traffic music, and health and entertainment. It currently uses 10 kilowatt medium wave and 5 kilowatt FM dual coverage transmission. Now except Weifang In addition to the twelve counties and cities, the surrounding areas such as Qingdao, Rizhao, Zibo, Binzhou, Dongying and other areas can be heard clearly, with a direct audience of more than 10 million people. The flagship program of News Frequency, "Magpie Bridge in the Starry Sky" is a long-established program that has been running for nearly ten years. It currently cooperates with fifteen formal matchmaking agencies. Each matchmaking agency has thousands of single members. The program "Magpie Bridge in the Starry Sky" has tens of thousands of members. special audience group.

Program content:

Form:

The registration form for blind daters should be filled in the blind date meeting registration form;

The staff will The filled-in registration form is registered into the blind date registration card produced and posted on-site;

Activity stage:

Phase 1: Registration stage from August 10 to August 26< /p>

Interested persons can register at the xx main service desk, Century Plaza main service desk, and Sano Supermarket service desk;

The second stage: the blind date stage

< p> On September 2, a large-scale folks meeting will be held in xx, and company personnel will make a list of applicants.

6. We love each other and love Chinese Valentine’s Day the most – what can I give to my lover!

From August 17th to August 20th, if you spend more than 100 yuan in xx, you will receive a special discount card from the famous flower shop in Weifang - Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

7. Love each other and love the Chinese Valentine's Day the most - Husband and wife love competition (19:00 on the evening of August 18)

Husband and wife love competition, Chinese Valentine's Day party, held at Zhongxing Plaza: It was announced through the media in advance and 10 pairs of customers were invited to participate in the couples' love competition to compete on tacit understanding, talent and craftsmanship.

Chinese Valentine's Day Creative Activity Plan 3

1. Activity Overview:

Activity Theme: Crossing the Magpie Bridge Hand in Hand, Meeting in Hengfeng

Activity Time: Tentatively scheduled for 20xx xx, month xx, year

Target audience: Minsheng Bank debit card holders (family or couple) Scope of activity: All business outlets and community outlets of Nanjing Branch

Activities Purpose: To spread the popularity of Minsheng Bank through interactive experiences and novel activities, increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.

2. Preliminary event publicity

Material publicity:

1. In the early stage of the event, event posters and leaflets will be provided to promote the event.

2. Place promotional materials in communities, office buildings and cooperative units surrounding business outlets to promote the event.

Telephone marketing:

3. Each business outlet invites its existing customers to participate in the event through telephone invitations and on-site visits.

Media promotion:

4. Publish relevant information of this event in the form of soft articles on Hengfeng Bank’s WeChat public platform as one of the online promotion channels.

3. Activity content:

(1) Overall activity wall for Chinese Valentine’s Day

1. Business outlets place an activity background wall with hearts printed on it pattern or Hengfeng Bank’s LOGO pattern.

2. Fill the designated LOGO place on the background wall with roses

3. Customers go to the business outlet to take a photo in front of the background wall and send it to Moments to receive a rose.

(2) Selection of photography works

Business outlets collect photography works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and the photos taken in front of the silhouette wall will be used as entries.

(3) Fate Wall to find the right person

Collect the information of customers who want to make friends and fill in the form, and place it on the Fate Wall. As an auxiliary function of the overall activity wall, it also makes the whole The activity is more in line with the theme of activities related to Chinese Valentine's Day.

4. Activity rules:

1. With the theme of "Hold hands across the Magpie Bridge and meet at Hengfeng", use the poses in the silhouette wall as the expression of the photographic work form to select the best works.

2. Participating customers can bring their own photography tools or be assisted by bank staff.

3. During the event, the evaluation criteria are: the degree of expression, creativity and novelty of the gestures conveyed by the participating customers in the silhouette wall. Qixi Festival Creative Activity Plan 4

The Qixi Festival, also known as the Qiqiao Festival, Qiqiao Festival or Qijie Festival, began in the Han Dynasty. In our country, on the night of the seventh day of the seventh lunar month, the weather is warm and the vegetation is fragrant. This is commonly known as the Qixi Festival. Some people also call it the "Qiqiao Festival" or the "Daughter's Day". This is the most romantic of the traditional Chinese festivals. A festival that was also the most important day for girls in the past. The Qixi Festival originated from people's worship of nature and ancient women begging for skills. It was not until later that the Qixi Festival was endowed with the legend of the Cowherd and the Weaver Girl, who conferred loyal love, that it became a festival symbolizing love. In order to better inherit China's excellent traditional culture and tell Chinese stories well, on the occasion of the Chinese Valentine's Day, the xx District Library has specially prepared to launch our festival - the Chinese Valentine's Day online event. Everyone is welcome to sign up.

Activity time:

August 21st to 25th, 20xx

Activity location:

Online activity

Target audience:

All children and young readers, limited to 20 people.

Event registration:

Please log in to xx to register for free. After registration, please join the event WeChat group.

Activity content:

1. The story of the Chinese Valentine’s Day and the culture of the Chinese Valentine’s Day.

2. Questions and answers about Qixi Festival.

3. Games on the Chinese Valentine’s Day.

4. Sign language dance learning during the Chinese Valentine’s Day.

Event schedule:

1. August 21: The story of the Chinese Valentine’s Day and the culture of the Chinese Valentine’s Day.

Task: Learn the culture of the Chinese Valentine’s Day and tell the story of the Chinese Valentine’s Day;

Feedback: Submit the Chinese Valentine’s Day storytelling audio and get up to 3 reading passbook points. An extra 2 points will be awarded for uploading the audio to the official website at the end.

2. August 22: Q&A related to the Chinese Valentine’s Day.

Task: Scan the QR code to participate in the quizzes.

Feedback: 1 point will be awarded for participating in the question answering. The top 3 answerers will receive an additional 2 points. If the scores are the same, the one with the least answer time will get the score.

3. August 23: Games for the Chinese Valentine’s Day.

Tasks: Threading a needle to beg for skills, floating needles to test skills, and meeting on a magpie bridge.

Feedback: 1 point for each photo of needle threading and begging for skills, and 2 points for the video of Magpie Bridge meeting.

4. August 24th to 25th: Chinese Valentine’s Day “Let the Love Spread Out” sign language dance learning.

Task: Learn sign language dance based on the video.

Feedback: Send a sign language dance video and get up to 6 points. Chinese Valentine's Day Creative Activity Plan 5

Chinese Valentine's Day is coming soon. In order to promote hotel operations and establish hotel brand awareness, our department plans to launch the following activities based on the market and hotel actual conditions:

1 , Event time:

August 6th

2. Event name:

"Love on Chinese Valentine's Day, meet the stars"

3 , Activity content

3.1) "The night becomes more beautiful, you will not be alone on Chinese Valentine's Day" large-scale intimate date party for talented men and beautiful women

The 500 square meters of the hotel's south square are carefully decorated with various leisure tables and chairs. Soothing and romantic background music is played in the square. Hotel guests can enter for free with their room cards, while other customers can enter with their admission tickets. The site is equipped with beverage sales points, snack sales points, Chinese Valentine's Day merchandise sales points, etc. All guests who come will have the opportunity to draw a Chinese Valentine's Day surprise prize worth 5,000 yuan in jewelry. In addition, all men and women who have a successful date will receive a beautiful gift as a souvenir.

3.2) Guest rooms:

On the day of the event, a special "Qixi Festival" guest room is launched. The superior double room in Building 1 is 428 yuan/room night, with free buffet breakfast for two people and free boutiques the next day. One rose, one free fine red wine, one exquisite lollipop, and two performance tickets.

3.3) Catering:

Galaxy Restaurant launches

277 yuan Chinese Valentine’s Day set meal (including set meal for two, one red wine, one rose,)

RMB 577 Chinese Valentine’s Day set meal (includes a set meal for two persons, a bottle of high-end red wine, a bouquet of roses, and a box of chocolates)

RMB 777 yuan set meal for Chinese Valentine’s Day (includes a value set meal for two persons, a bottle of imported high-end red wine) One rose, a bouquet of roses, and 2 Dahe Show Festival tickets)

Moon Palace Restaurant

On the day of the event, if you spend 77 yuan or more at Moon Palace Restaurant, you will receive a free rose. One.

IV. Implementation details

3.1) Please contact the purchasing department to purchase the gifts required for the event (such as roses, chocolates, red wine, etc.)

3.2) Please The catering department presents different set menus and appropriately decorates the dining tables. Please ask the person in charge of the Snack City and Jiuqu Restaurant of the Food and Beverage Department to collect relevant items and cooperate with them according to the activity content.

3.3) Please ask the Finance Department to inform all catering cashiers to prepare discounts.

3.4) Ask the front office department to actively sell special rooms for Chinese Valentine's Day to individual travelers and introduce relevant content; ask the housekeeping department to receive relevant gifts and cooperate with the activities.

3.5) The planning department designs and produces party tickets (raffle tickets), lobby posters for seats 1 and 2, and related publicity.

3.6) Please ask the banquet department to arrange the party site in advance and cooperate with the planning department and engineering department in decorating the site.

5. Promotion

In-hotel posters and single pages

Hotel official website and friendly link websites

Floating advertisements in Shangdu Information Port (One month)

A quarter color version of Dahe News + 600 words of soft copy

Fashion magazine hard copy and soft copy

Street light box film

Target customer text messages

6. Cost budget

Roses 2 yuan/piece, 500 pieces, 1,000 yuan

Chocolates 50 yuan, 20 boxes, 1,000 yuan

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Lollipops 50 yuan, 10 sticks, 500 yuan

Red wine, 150 yuan, 10 sticks, 1,500 yuan (sponsored by the wine company)

High-end red wine, 300 yuan, 10 sticks, 3,000 yuan (red wine

Exquisite gifts 200 yuan, 200 pieces, 40,000 yuan (corporate sponsorship)

Banner/poster 80 yuan

SMS promotion 0.04 yuan/item 60,480 2,400 Yuan

Sponsorship of Dahe Showdian performance tickets (within 100 tickets, excess replacement)

Jewelry sponsorship

Small gifts and hotel inventory gifts

About 68,000 from Dahe Newspaper, Shangdu Information Port, and Fashion Magazine (full replacement)

Total: 2,500 yuan (excluding replacement) Tanabata Festival Creative Activity Plan 6

1. Overall Idea< /p>

Chinese Valentine’s Day is the traditional Chinese Valentine’s Day. As Chinese people increasingly value China’s traditional culture and folk festivals, coupled with the vigorous publicity and hype by businesses every year, Chinese Valentine’s Day has become one of the must-celebrate festivals for couples. . This promotion plan mainly proposes two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual "Autumn Diamond Jewelry Festival" for the wedding market be launched on the Chinese Valentine's Day to promote "Festival" and promote "Festival". Take advantage of the huge business opportunities of Valentine's Day to give the Diamond Jewelry Festival a good start.

2. Event time: August 16th - 19th August

3. Store layout

In order to match the Chinese Valentine’s Day theme, it is recommended to use shopping mall stores*** A magpie bridge is erected in the sharing space. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, the main entrance doorpost is decorated with green plastic grapevines to resemble a grape trellis, creating a rich traditional Chinese Valentine's Day atmosphere.

IV. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old relationship—— Diamond Jewelry Festival

[Explanation of the theme] The theme of this event is "A century-old store; a century-old marriage". It focuses on the wedding market and has a clear positioning. It will be the most competitive brand of the gold jewelry store in the mall. Highlight your advantages and attract target consumers with integrity and best wishes.

2. Event Planning

The Diamond Jewelry Festival extends from August to the National Day Golden Week, which lasts for more than a month. During such a long period, promotional activities should be There are levels and stages. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival begins romantically, with seven dazzling gifts to choose from.

During the event, if you purchase diamond jewelry products totaling RMB 3,000 or more, you can choose one of seven discounts.

77 yuan discount coupons for bedding, 77 yuan discount coupons for suits, and 77 yuan discount coupons for shoes.

Women's clothing 77 yuan discount coupon, clothing accessories, 10% off card, 40% off card on Chinese clothing, 20% off card on wedding photography.

3. Exhibition style creativity

Each jewelry brand launches several special promotion models for Valentine’s Day. They can be expensive and expensive, or they can be specially imagined for Valentine’s Day, with dried flowers. Creative combination display, with a transparent glass cover on the outside, highlights the classic models from the many jewelry styles that dazzle consumers. The romantic and aesthetic effect is formed under the matching of flowers, forming an irresistible temptation for consumers. .

Women are often compared to flowers. The combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract the attention of consumers and produce excellent promotional effects.

(2) Full event

1. Full theme event

(1) Event theme

Romantic Chinese Valentine's Day, lucky 77 ——77 romantic gifts worth more than 100 yuan are available on a first-come, first-served basis.

(2) Event planning

The in-store merchants will provide 77 products as gifts. On Saturdays and Sundays, an activity area will be set up in the *** sharing space to create a large kt version of the picture. These are the names and pictures of the 77 gifts. According to convention, all products are divided into department store clothing and gold electrical appliances. During the event period, consumers whose cumulative consumption in a single category exceeds a certain amount can participate in the event and choose one of the 77 gifts. , the first person who meets the conditions will have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of no less than 100 yuan. If the product price is generally higher, 100 yuan can be used to offset the gift. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

(4) Preparation of promotional materials

①Imagination and production of kt version.

②Activity rules explain water cards.

④Tables and chairs required for the event venue.

2. Other promotional activities

(1) Buy a Valentine’s Day gift and get a crosstalk couple’s ticket package - during the event, if you purchase a Valentine’s Day gift with a single ticket of 770 yuan or more, you will get a crosstalk couple’s ticket as a gift Package.

(2) Romantic Magpie Bridge, conveying love - during the event, if you purchase a single ticket of designated categories of Valentine's Day gifts worth 770 yuan or more, you can enjoy free EMS express delivery in China, conveying romantic affection to lovers separated by two places. .