What is the brand significance of Peninsula Hotel in Hong Kong?

Overview of Peninsula Group's Development

Peninsula Group, which is famous for owning and managing high-end hotels, commercial or civil residences, is a hotel group developed with Peninsula Hotel in Hong Kong as its core, and its parent company HSH started to manage its first hotel in Shanghai from 1922. 1972 The purpose of establishing Peninsula Group is to separate the operation of management and marketing.

Management characteristics of "Peninsula"

Throughout the growth process of Peninsula Group, its success comes from many aspects. On the whole, its operating characteristics are: attaching importance to location strategy, maintaining and strengthening brand, pure and simple expansion concept, successful market segmentation, unique hotel culture and keeping up with the world technology trend.

Several current strategic measures of "Peninsula" Group

-Peninsula Group has followed its unique business strategy, adapted to the current world economic climate, and combined with its own actual situation, launched a series of new strategic measures.

1. "three-step" strategy: to maximize cash flow, we must improve work efficiency and staff morale through restructuring, keep in touch with potential partners, and seize opportunities that meet the overall goals of the company; In order to maximize efficiency, we must ensure the provision of high-standard services.

2. Emphasize core business

3. Increase the shares in the joint venture.

Step 4 focus on key destinations

5. Find the right partner and blend the past and the present.