How to write a summary and plan of hotel sales?

Summary of Hotel Sales Work and How to Write a Plan (1) The past 202_ year was a relatively unsatisfactory year for the hotel's annual revenue and profit targets. It is necessary to review the work, achievements, experience and shortcomings of the past year, make full use of strengths and avoid weaknesses, work hard and strive to achieve better results in the new year.

First, aim at efficiency and do a good job in sales.

1, personnel adjustment. The hotel has adjusted the sales staff, continuously expanded the sales team, and enhanced the on-the-job staff's sense of competition and responsibility for active sales. According to the analysis of the leading group of the sales department, improving the sales performance is mainly to manage the sales staff well, issue scientific and reasonable sales indicators, and stimulate everyone's sense of responsibility and initiative.

2. Expansion of customer structure. On the basis of the original natural sales channels, such as agreement units, on-site individual customers, international cards, etc. The hotel expansion has increased channels such as group rooms and online booking, and the indicators have been broken down according to the proportion of customers in each channel to the total hotel customers. In this way, the indicators issued to the sales staff can be well-founded, and the decomposition indicators are reasonable, which can promote the promotion of sales performance and enable the hotel to complete the business indicators issued on schedule.

3, meals, room rate commission reward. According to the characteristics of the hotel market positioning, a marketing strategy is formulated, which focuses on the reception of business guests, individual guests and international card guests by the agreement unit, supplemented by online booking and team rooms, and gives a certain percentage of commission reward to the sales staff after exceeding the monthly sales target. This incentive policy greatly mobilized the enthusiasm of sales staff and enhanced their service awareness.

4. Complaint handling. The sales department directly serves the guests, and it is also a relatively concentrated place where guests ask questions, reflect the situation, make suggestions and complain about their dissatisfaction. In line with the tenet of "guests first, service first", the sales department accepts and properly handles the complaints of guests, which greatly reduces the economic losses for the hotel and wins more repeat customers. In addition, according to the requirements of hotel leaders, the sales department has directly won a sharp rebound in sales performance from passive sales to active sales and from disorderly work to orderly work.

Second, according to customer feedback, there are still three types of problems in the hotel.

After a year's work and the joint efforts of all staff, the achievements are obvious. But we can't ignore the existing problems. Some of these problems come from guest complaints and other feedback, and some are found by hotel quality inspection or departmental self-inspection.

1, facilities and equipment are not perfect. In particular, the tables and chairs in the guest room are damaged at edges and corners, the wallpaper is moldy, the shower curtain is moldy, the carpet is dirty, and the floor tiles are cracked.

2. Service skills need to be improved. First, the comprehensive qualities of service technicians such as cultural literacy, professional knowledge, foreign language level and service ability are uneven; Secondly, the hotel has not worked out a set of standardized, systematic and feasible "incentive mode"; Third, individual behaviors such as arbitrariness of service skills are more serious.

3. The service quality needs to be optimized. From many inspections and guest complaints, it is found that the service quality of employees in various departments and positions in the hotel is high and low horizontally and good and bad vertically. The recurring problem is that some employees in some departments or positions are untidy, polite and initiative, poor reception service and inflexible in gfd. In addition, careless cleaning and untimely equipment maintenance have also affected the overall service quality of the hotel.

By reviewing the work of the hotel throughout the year, we encourage and spur the whole store to enhance self-confidence, cheer up, carry forward achievements and rectify problems. The governance objectives, business indicators and work plans for the new year will be formulated to guide the comprehensive development and concrete implementation of all the work of hotels and departments in the past 20 years. According to the present situation of the hotel, first of all, establish the idea of "market-oriented, sales as the leader"; In order to better carry out the sales work, our sales department has made a work plan for 20__ years, and implemented it step by step in the work.

The marketing department is the functional department responsible for handling public relations and sales business, and it is an important window for the hotel to enhance its reputation and establish a good public image. Making marketing plan plays the role of staff and assistant, and plays an important role in promoting hotels to clear marketing channels, open up markets and improve economic and social benefits. In the new year, I hope that all departments will cooperate happily in their work and jointly create good performance for the hotel.

How to write a summary and plan of hotel sales (Part II) Holiday villages and villas have been opened in _ _ area this year. This strengthens the overall reception capacity of the whole region, and also strengthens the competition between them. At the same time, pay attention to the disadvantages of noisy environment of roadside hotels in sales, and adjust sales strategies at any time.

In 2008, the market competition share ranked fourth, and the overall popularity was greatly improved compared with the previous year. At the same time, the number of fixed customers has increased to multiple; The sales of 202_ are dominated by a single subject, and the sales model is single. This year, we have established multiple sales models, including business classification, overall direct sales, distribution by travel agencies and conference companies, and unified online sales.

Conceptually, we separated the two tasks and began to cultivate the market: this year, we established effective customer files, including enterprises and institutions, special banquet customers and distribution units. This year's sales terminal has formed a funnel shape (that is, the market has a wide range of customers and centralized sales services), and it has developed into a dual-track system of social sales.

Just providing guests with housing services, catering services and entertainment services can no longer meet the needs of the conference market. This year, we began to demand a change in consumer demand. We divide team customers into general business teams and special tourism teams. Develop the surrounding tourist routes in a targeted manner.

The phrase "know yourself and know yourself, and fight every battle" has taught us a lot. It is also our main work this year to find the excellent marketing model of benchmarking enterprises and tap the gap and deficiency between ourselves and benchmarking enterprises. In the whole year's sales work, Mengtianhu's chain information management, social network sales with great affinity, multiple sales of Tangsunhu villa and in-depth customer management in Hotan are all worth learning and learning from.

In the first half of the year, the department was fully staffed and the market system was complete. In the second half of the year, there were insufficient personnel and the market system failed. Name of existing personnel in marketing department. After half a year of polishing, they have basically mastered the marketing operation. However, business skills and professionalism still need to be strengthened. Due to the shortage of manpower, heavy tasks and insufficient professional skills training. It is best to cooperate with other departments of the hotel and strengthen teamwork.

Take precautions and win thousands of miles away. I think it is necessary to emphasize that it is necessary to plan and deploy the overall marketing work of the hotel in the new year systematically and comprehensively. However, we also need to understand that the annual marketing plan is not a marketing plan, but a strategic thinking based on annual analysis and summary. A detailed marketing plan needs to be broken down into quarters or months, and only in this way can it be of practical significance.

The formulation of marketing objectives is the key to marketing work in the coming year. In the marketing work plan for the new year, the first thing to do is to draw up the overall sales target, expense target, profit target, channel development target, terminal construction target and staffing target for the whole year, including: sales target of 10,000 years, expense target of 10,000 years, channel development target of 10 years, terminal construction target of individual year and staffing target.

According to the analysis of consumer demand, the new product development plan and product improvement plan include: expanding the categories of hotel products, changing the unpopular main products into subsidiary products (for example, changing the ambassador package into four rooms to provide consumption for team meetings and strengthen daily sales), matching ethnic cultural villages with hotels, matching staff clubs with hotels, and matching tourist routes with hotels.

In order to ensure the smooth and efficient marketing work in the coming year, hotels need to strengthen key workflow and key systems through hard training, so as to better develop and retain customers!

How to Write Hotel Sales Summary and Plan (Part III) External Sales and Reception First of all, after a year of running-in and development, the sales department has gradually matured its sales work and expanded its own market. Pushing the business hotel into the tourism market in an all-round way has improved the visibility of the hotel and strived to create maximum economic benefits for the hotel.

According to the work plan at the beginning of the year, earnestly implement each item. In 2008, the sales department focused on personal business and conference sales. Due to the limitation of the hotel's geographical location, the occupancy rate of individual businesses is low. The rental rate of single business in the sales department in the whole year is: we increased the sales of business guests, visited important companies to sign business agreements, formulated different sales plans according to different seasons, and paid targeted visits to customers. For example, in the tourist season, we had a serious return visit and communication with the travel agency.

From February 65438 to1October 65438, most motorcycles held meetings, and we contacted the dealers in time. Pave the way for the overall sales of hotels in peak season. At ordinary times, when sorting out customer files, we will pay regular classified visits and constantly develop new customers. By the end of the year, * * * signed 454 agreements.

In September, xx, I worked as a hotel sales manager. In xx, 10 Hotel was officially listed as Samsung, which provided the sales department with a bargaining chip for external publicity, and also promoted the overall level of our hotel to a higher level, which was beneficial to the sales work of the hotel.

With the rapid development of the Internet, the publicity of the Internet not only improves the popularity of the hotel, but also improves the overall occupancy rate of the hotel through network companies. By the end of the year, * * * signed network cooperation agreements with 54 online booking companies. We increase the commission ratio of important network companies, and use their publicity to let guests know more about commercial hotels through the network, such as Ctrip, E Long, Hengzhong Zhongwei and other network companies;

At the same time, during this year, we received more than 30 large, medium and small meetings from Zongshen, Jiaolong Hengyun, Kelon Electric, Wei Jun Mengniu Dairy University of Traditional Chinese Medicine, Railway, Universal Travel Agency and other motorcycle companies. For the reception of each meeting, all departments can seriously cooperate with the sales department to successfully complete the reception of the meeting, and the guests have affirmed our work. I sincerely thank the leaders and employees of all departments for their support to our sales department.