Why hotel companies need to pay attention to changes in the marketing environment

Hotel companies paying attention to changes in the marketing environment will enable them to develop better and bring more profits to hotel companies.

First, let’s talk about the factors that constitute the marketing environment:

The first is the micro-environmental factors, which refer to various participations that are closely connected with the enterprise and directly affect its marketing capabilities. These participants include enterprise suppliers, marketing intermediaries, customers, competitors, the public and influencers.

The second is macro-environmental factors, that is, the huge social forces that affect the micro-environment of enterprises, including economic, political, legal, scientific and technological, social, cultural, physical and geographical factors and other factors.

If hotel companies pay attention to these changes in the marketing environment, they can make changes to themselves according to market changes, so that hotel companies can develop in a good direction and obtain more benefits. Therefore, hotel companies need to always pay attention to changes in the marketing environment.