During the Spring Festival holiday in 2022, there were 25 1 10,000 domestic tourists.

According to the data from the data center of the Ministry of Culture and Tourism, in the seven days of the Spring Festival holiday in 2022, the number of domestic tourists was 2,565,438+million, down 2.0% year-on-year, and returned to 73.9% and 438+09 in the same period of the Spring Festival holiday in 2065 according to comparable caliber; Domestic tourism revenue was 289 1.98 billion yuan, down 3.9% year-on-year, and recovered to 56.3% during the Spring Festival holiday of 20 19. No serious accidents occurred in the national cultural and tourism system, and the holiday market was generally safe, stable and orderly.

During the Spring Festival holiday, visiting relatives and friends, urban leisure, rural holiday and ice and snow leisure have become the mainstream of the market. Go on road trip, family outing, small group customization, and "learning+non-legacy" have become the mainstream modes of holiday tourism, and the vast number of tourists go to the suburbs to "pack a small courtyard for the New Year" and stay in homestays have become the new favorites of holidays.

The mode of "Zhou Bianyou+Deep Tour" is outstanding, and the trend of short-distance tourism quality and personalization is outstanding. The data shows that during the Spring Festival holiday in 2022, the proportion of intra-provincial and inter-provincial tours was 78.3% and 2 1.7% respectively. Short-distance leisure activities such as go on road trip, parent-child tour, theme park tour, ice and snow tour. It has obviously increased, and finding the "taste of the year" in the local area has become the choice of more and more people for the New Year. Short-distance leisure activities such as booking tour guides, exquisite camping around, renting a car and driving a local tour, and exquisite travel photography have been upgraded, and quality and personalized products are more suitable for the Spring Festival travel needs. "B&B is the destination" and "B&B Tang Chi" have become an important way for families and parents to travel during holidays. Single-family homestays are popular, and "including a small courtyard for the New Year" has become a fashion. According to the data of a B&B platform, during the Spring Festival of 2022, the orders of single-family B&B increased by about 56% compared with the Spring Festival of 20021year. The booking of country hostels in Beijing is hot, which is 4 times higher than that of 202 1, showing the trend of "one room is hard to find".

The rising popularity of ice and snow tourism has become a new highlight of Spring Festival holiday tourism. Driven by the ever-increasing enthusiasm for the Winter Olympics, ice and snow tours focusing on ice and snow projects have become a fashionable and trendy way to play during the Spring Festival holiday in the Year of the Tiger. Beijing, Liaoning, Jilin, Zhejiang, Sichuan, Xinjiang and other 14 ice and snow themed sports tourism boutique routes were released during the Spring Festival holiday, bringing hot peripheral skiing, hot springs, intangible cultural heritage, research, food, hotels and other formats. Scenic spots such as Jinshanling Ski Resort in Luanping, Hebei, Harbin Ice and Snow World in Heilongjiang and Tianzhu Mountain Ski Resort in Anhui are popular. Hubei Shennongjia combines ice and snow tourism with sports, festivals and homestays, creating a combination product of "skiing+snow appreciation+Chinese New Year+staying in homestays". Yuntai Mountain Scenic Area in Jiaozuo, Henan Province resumed its opening on New Year's Eve, attracting a large number of tourists to experience the fun of ice and snow tourism at the ski resort at the "doorstep".

Traditional folk culture is organically integrated into the Spring Festival activities, and the cultural atmosphere for welcoming the Spring Festival is strong. Various places are decorated with lanterns and colorful decorations, and ancient villages and towns are dotted among them. Traditional elements such as New Year pictures, Spring Festival couplets, window grilles, temple fairs, dragon dances and lion dances create a strong "flavor of the year", and activities such as blessing in temple fairs, non-legacy experiences and folk greetings are deeply loved by tourists. Sanxingdui cultural relics set off a museum tourism boom in CCTV Spring Festival Evening, and the "Museum New Year" gradually matured and formed a brand. The rural market in northern Anhui took turns to stage wonderful programs, such as drum in Shouxian County of Huainan, Sizhou Opera in Sixian County of Suzhou, and Taihe Lion Lantern, which attracted many surrounding tourists. Various parts of Fujian have carried out colorful theme activities around the "Fu" culture.

Digital technology enriches culture and tourism experience, and the effect of smart tourism construction is further manifested. Cultural and tourism departments at all levels actively carry out a variety of online cultural service activities such as cloud exhibition, cloud Spring Festival Evening, cloud lecture and cloud performing arts. Shaanxi launched the online tourism activity of "Yunxiang Culture Healthy New Year" to benefit the people. Jinan organized a series of online activities of "Shang Yun Quancheng Yunyou Jinan". Hebei, Shanxi, Shanghai, Jiangsu, Guizhou, Yunnan and other places will strengthen the application of smart tourism technology to facilitate tourists to obtain information such as reservation, flow restriction, epidemic prevention and control, and management services. Through the official WeChat official account and OTA platform of the scenic spot, and using big data to guide tourists to travel at the wrong peak, scientific management and intelligent current limiting are realized.

Editor/Gao Yan