Characteristics of hotel marketing

In addition to basic requirements such as accommodation and food, customers' needs for hotels also include comprehensive needs such as shopping, entertainment, information exchange and morning activities. Hotel marketing is closely related to employees in all departments of the hotel. As long as one employee's service makes the customer dissatisfied, it may lead to the consequence of 100- 1=0.

2. Invisible

Service is the main product of the hotel ~ All the products of the hotel are sold together with the service ~ The evaluation of the quality of the hotel products depends on the customer's subjective feelings about the service-oriented hotel products. After the hotel products are purchased by customers, they only have the right to use in a certain time and space, but they cannot be possessed.

Step 3 be timely

Because the main product of the hotel is service ~ this also determines that it is instant rather than storable.

4. Volatility

Hotel marketing is easily influenced by tourism composition, diet, accommodation, travel, seasonal fluctuation, off-season, peak season and political, economic, social and natural factors. Therefore, hotel marketing needs to organize corresponding marketing effectively according to its characteristics in order to pursue the highest efficiency.

The above characteristics determine that hotel marketing is different from general marketing. For hotel operators, it is necessary to carry out targeted marketing according to the characteristics of hotel industry and hotel marketing.