Quanhui Liu's famous China goods.

Shenzhen yongfengyuan industrial co., ltd was established in 1982. In order to make the enterprise develop better, Mr. Quanhui Liu, the chairman of the company, unified the subordinate trading companies and production plants. It is composed of Shenzhen Yongfengyuan Porcelain Co., Ltd., Guangdong Yongfengyuan Ceramics Co., Ltd., Shenzhen Yongfengyuan Flower Paper Co., Ltd., Shenzhen Ruiqiong Ceramic Pigment Co., Ltd., Tangshan Yongfengyuan Flower Paper Co., Ltd., Shanghai Yongfengyuan Household Products Co., Ltd. and Shenzhen Yongfengyuan Home Hotel Products Co., Ltd., making Yongfengyuan Industrial Co., Ltd. a comprehensive industrial company integrating raw material procurement, finished product processing and sales.

Innovation, development and brand building.

In the management of corporate culture, Yongfeng started its own brand design work from the very beginning. We hired famous CI design companies from Japan and Germany to establish the brand of our products. At present, it has many brands such as "Yongfengyuan", "AURATIC" and "YFY". Among them, "AURATIC", a western-style trademark with oriental charm and charm, has been recognized by the market immediately since its official launch. Our newly developed "AURATIC" lead-free and cadmium-free bone China series products have reached the domestic leading level and passed the international SGS environmental protection certification, enjoying a certain reputation in the world. With its excellent quality, exquisite design and perfect after-sales service, "AURATIC" sells well in dozens of countries and regions around the world, and has successfully applied for trademark registration in more than 30 countries and regions such as the United States, Germany, Switzerland, Sweden, Japan, South Korea, United Arab Emirates and Iran. "Bamboo" brand products have won high popularity and reputation in the industry by virtue of their excellent quality and business philosophy of "pre-sales technical guidance, quick response during sales and after-sales tracking service".

Every year, the company not only participates in the Canton Fair in spring and autumn, but also participates in a series of internationally renowned fairs such as the Spring and Autumn Fair in Frankfurt, Germany, the Spring and Autumn Fair in Tokyo, Russia, and the Chicago Fair in the United States. In 2005, the export of products reached more than 30 million dollars, and will continue to grow in a predictable way.

In terms of production technology innovation, Yongfengyuan's ceramic baking production can be traced back to the middle of last century. Mr. Liu Shifeng, the founder, has been committed to ceramic manufacturing for decades and has always adhered to the front line of production. He taught his experience to the production workers by example, which made Yongfengyuan's baking level far ahead of its peers. In particular, the process of embossed gold is a combination of traditional handicrafts and modern high-tech means, and it is made by firing for three times. It fills the domestic blank and forms the unique product style of Yongfengyuan.

In terms of product sales, Yongfengyuan relies on high-quality product quality and unique product design, and the sales of Yongfengyuan ceramics have been rising steadily. Especially in the Middle East, Yongfengyuan ceramics has an unparalleled market share among its peers.

With the rapid development of domestic economy, exploring the domestic market has become one of the long-term goals of Yongfengyuan. This year, 654.38+million yuan has been invested in the domestic market, and a marketing network has been initially established, forming a radiation channel centered on Guangdong and radiating to northwest and north China. In 2007, the total sales of Yongfengyuan reached 520 million, of which the export earned 22 million US dollars, and it has more than 40 independent intellectual property rights leading the international level.

Develop 1.5 new models every day.

Traditional ceramics mostly use coal as fuel, while Yongfengyuan only uses clean energy. The relevant departments in Shenzhen specially set up a project to coordinate Shenzhen Gas Group's investment of 5 million yuan, and cooperate with Shenzhen Gas Group to build the first industrial liquefied natural gas supply station in the city to directly transport natural gas to various production lines. Due to the adoption of the world's most advanced recycling technology, the utilization rate of energy combustion is close to 100%. At the same time, the waste porcelain and tires produced in the production process are all crushed and recycled, realizing "zero loss" and "zero emission" of raw materials. On the basis of introducing the most advanced complete sets of equipment and technology in the field of ceramics from Germany, Japan and other countries, Yongfengyuan has achieved a leap-forward breakthrough in ceramic production technology through independent innovation, becoming the first enterprise in China to successfully use the 5.5-hour fast open flame boxless firing technology. On average, the company develops 1.5 new products every day and designs more than three new patterns. It is one of the few enterprises in China that have the ability to produce top international ceramic products.

1998, Yongfengyuan products were awarded the certificate of "All the quality indicators reached the standard, and were comprehensively evaluated as qualified products" by the National Daily-use Ceramics Quality Inspection Center, and were awarded the honorary title of "Guangdong Private Science and Technology Enterprise" by the Science and Technology Department of Guangdong Province in 2003. In 2003, we adopted ISO900 12000 quality management system and ISO140011996 environmental management system. It has been rated as "an enterprise that values contracts and keeps promises" by Guangdong Provincial Administration for Industry and Commerce for many times. Since 2007, Yongfengyuan has successively won many honorary titles such as "Shenzhen Private Leading Key Enterprise", "Guangdong Famous Brand" and "Shenzhen Famous Brand".

Synonymous with high-grade fine porcelain.

The rapid development of Yongfengyuan has won the attention and respect of the world. As early as 2006, Yongfengyuan "full house red" high-grade tableware was selected as wedding porcelain by the Japanese royal family; In March 2007, at the China National Exhibition held in Moscow, Yongfengyuan "Huanghuang" Pu 'er tea set was selected as a national gift for President Putin. President Putin praised Yongfengyuan products as "China famous products" and said: "I must put this tea set at home to entertain the most distinguished guests!" Subsequently, Yongfengyuan Ceramics was presented to foreign leaders such as Mahathir, the father of Malaysia, and Arroyo, the president of the Philippines, as a national gift for many times.

In February this year, more than 20 table tennis world champions, including Zhuang Zedong, Jiang Jialiang, Qiao Hong, Wang Hao and Liu, gathered at Yongfengyuan Shenzhen Base. As the main sponsor of the 49th World Table Tennis Championships, Quanhui Liu, chairman of Yongfengyuan, said in his welcome speech: "Table tennis and ceramics are both national treasures. The champions won the gold medal on the field and won glory for the country; Yongfengyuan also wants to produce world-class fine ceramics and revitalize the ceramic industry in China! " World champions deeply admire Yongfengyuan's advanced manufacturing technology. "You are the world champions of table tennis, and we are the world champions of the ceramic industry!" Quanhui Liu said to the table tennis world champion. After seeing such exquisite ceramics, Jiang Jialiang excitedly signed the "full house red" porcelain plate and wrote down the five characters of "National Porcelain Yongfengyuan". After the visit, the table tennis world champions were filled with emotion. Jiang Jialiang said: "This observation is unforgettable. Under the background of modern science and technology, the charm of China's traditional culture is impressive. This is the pride of China people. Table tennis is the national sport, and porcelain culture is an ancient culture with a long history in China. The two met today to jointly show the world the broad spirit of China. How nice! "

"Yongfengyuan is synonymous with world-class fine porcelain." Sasaki, the Japanese general manager hired by Yongfengyuan with a high salary, told the world champion that Yongfengyuan used raw materials such as New Zealand kaolin, British bone carbon, Japanese glaze, German pigment and gold paste, and gypsum from Taiwan Province Province of China, and hired international brand experts as market consultants, which greatly accelerated the internationalization process of traditional enterprises. Japan's Noritake, Britain's Royal Doulton and other international brands have come here to establish close cooperative relations with them. Yongfengyuan ceramics has become a specialty of the royal family in Southeast Asia, the Middle East and Europe. Yongfengyuan's high-grade ceramics specially designed for high-star hotels are in short supply due to their excellent quality and high pricing. 95% of Yongfengyuan's products are exported to high-end markets in the Middle East, Europe and America. China Table Tennis Association and the Organizing Committee of the 49th World Table Tennis Championships spoke highly of Yongfengyuan's contribution to the development of circular economy. Yongfengyuan not only subverts the old way of high energy consumption and high pollution in China ceramic industry by innovation, but also produces clean, environmentally friendly and high value-added ceramic products through green manufacturing.

Pioneering and enterprising is the persistent pursuit of Yongfengyuan. In 2008, Yongfengyuan strode into the fast lane of enterprise development in the brand image building year and the group management year (biennial construction). Yongfengyuan will continue to make unremitting efforts to revitalize China porcelain industry and build the world's first ceramic enterprise!