English training makes people happy and sad.

English training makes people happy and sad.

What is the 20 12 English training market like? Ice and fire? On the one hand, the market demand is further expanded, and a variety of curriculum choices make white-collar workers in the workplace picky and even feel that they can't start; On the other hand, the high training cost and irregular market lead to frequent negative news of training institutions, which makes professionals with training aspirations hesitate again and again. In view of this situation, the 20 12 English training market has been inventoried for the reference of professionals who intend to participate in English training.

Huge market prospect

? Spend money on education? At present, it has become the consumption concept of China people. From the exponentially growing preschool education market, it can be found that education investment can get rich returns in the future, which has become the consensus of China people. Driven by this viewpoint and the objective environment, the domestic training market has developed rapidly in a short time. English training, as one of the hottest topics, is developing at an alarming rate. According to the first half of 20 12 published by China social survey? China residents' consumption life survey report? The results show that there are 50,000 English training institutions in China, and the total market value of the training market is close to 654.38+0.5 billion yuan, which is equivalent to the annual output value of a medium-sized city. This figure is expected to reach 30 billion yuan in 2065.438+02.

The reasons why English training is so popular are as follows:

1. International exchange activities have increased. In the 20 12 Beijing Olympic Games and the 20 12 Shanghai World Expo, China was selected as the host country of more and more international large-scale exchange activities. This has not only promoted the urban development of China, but also created new business opportunities for the English training market.

2. Strengthen the degree of city internationalization. China cities, especially big cities, have increasingly close ties with international sister cities in business and life. As a worldwide communication language, English will become a necessary tool for China people to improve their life and professional quality.

3. Join the risk financing. When the Internet bubble economy burst, some venture capitalists turned their attention to the education industry. Safran Asia Investment Fund has invested hundreds of millions of yuan for the global IELTS chain education group, and New Oriental Group, which focuses on English training, has raised more than $65,438 billion after listing on the NYSE. ChinaVenture, a venture capital research institution, believes that enterprises with distinctive training programs, their own training systems and outstanding brands will become the key targets of venture capitalists.

4. Corporate English training is heating up. Nowadays, the competition for talents is becoming more and more fierce. Many enterprises understand that they need to provide their employees with more than satisfactory salaries. Welfare and career development have become important factors when many candidates choose enterprises, and training opportunities are one of them. In recent two or three years, the enterprise English training market has grown significantly, and the competition has gradually warmed up, which will become the focus of competition in the future foreign language training market.

The inevitable result of expanding demand is market segmentation. At present, the IT industry in China has launched the IT professional English proficiency certification, which is the first market segment of English training. In addition, the insiders revealed to the author that the hotel industry and luxury retail industry require higher professional English ability, and market segmentation is imminent. Because the general training content is reproducible, and the market segments have higher requirements for the learning programs and teachers of training institutions, a new round of market reshuffle will be inevitable.

Awkward learning environment

As the largest target group in the English training market, the purpose of professionals participating in training is relatively single. EF EF Education once organized a survey on Sina. The results show that 77% people admit that their main motivation for learning English is to have more promotion opportunities and better career development. When interviewing people in the industry, the other party pointed out that compared with previous years, the number of people who participated in English training in 20 12 years increased rapidly, which is not only related to the further opening up of the country, but also related to the improvement of the requirements of enterprises for employees' English communication ability. If you want to find a good job, you must have professional English skills as a soft condition. Therefore, white-collar workers write English training into their career development plans.

However, contrary to expectations, the learning effect of training courses is always unsatisfactory. Has Wall Street English been conducted for Tianjin white-collar workers? English application and learning? According to the questionnaire survey, 98% of the respondents have various English qualification certificates, but their practical English application ability is not strong. Up to 5 1% people think that their spoken English is very difficult, and they can only express ordinary spoken English or even fail to express it. In English listening, 63% people can only understand everyday language, or even hardly understand it. In addition, the proportion of reading and writing disorders is 56% and 65% respectively. ? Dumb English? It is the embarrassing situation of China white-collar workers in English training. The reasons for this are as follows:

1. Lack of English communication opportunities. Due to the lack of domestic language environment, many college graduates have obtained CET-4 and CET-6 certificates, including those who have taken part in other training and obtained certificates. Their English ability is manifested because of the long-term lack of opportunities to use it? Go blind again? Phenomenon. People who work in China will only communicate in English when asked. This passive environment makes it impossible for white-collar workers to exercise their English ability.

2. Lack of self-confidence. Another common problem for people in the workplace is the lack of confidence in communicating in English. Afraid of talking and making mistakes? Let many white-collar workers speak with scruples, afraid of losing face and poor initiative. Although they have a positive attitude towards learning, in practice, they have caused? Is it difficult to open your mouth? Situation.

3. Lack of practical application ability. In addition to environmental and psychological factors, poor basic skills also make English learning more effective. Among them, the lack of vocabulary and poor language organization ability are the most critical reasons, which are reflected by many people? Remember the words by heart? Pronunciation, grammar, tense, singular and plural words often make mistakes, all because they are not accumulated enough at ordinary times. Without a solid foundation, it is impossible to succeed through training.

4.？ Cramming at the last minute? Education is useless. Suffering? What is the influence of exam-oriented education on the teaching methods of many training institutions? Exam? Yes, many white-collar certificates can get in a lot, but I still can't keep up with my listening, speaking, reading and writing skills. High scores and low energy? This phenomenon is not uncommon. Moreover, the teaching staff of training institutions is also very important, and the level of teachers is uneven, which has a great influence on students in the actual teaching process.

Many training institutions have realized the above problems, especially the small class flexible teaching method adopted by foreign brands such as Wall Street, EF EF and Webb, which can achieve better results than the traditional teaching method, but it also leads to a series of unavoidable problems.

The blessing and curse of foreign brands

In recent years, due to the huge potential of the China market, foreign brands including Wall Street, EF EF, Webb and Universal IELTS, as well as Berlitz from Britain and Dell from Canada, have stepped up their actions to attack the city and plunder the land in China. At the same time, the world's largest listed education company? Kaplan International Education Group is also stepping up its plan to fully land in the English training market in China. Judging from the situation of foreign-funded English institutions, the main field of their future development is still high-end business English training for white-collar workers, which means that more and more people will share the same cake in the future, and the brand competition among training institutions will become more and more fierce.

Compared with traditional training institutions, where are foreign brands? Small class teaching? 、? Foreign teachers teach? 、? Pure English environment? 、? Choose your own teaching time? Have obvious advantages in other aspects, they put tradition? Have an English class. Become? English class? It has brought inspiration to local training institutions. In fact, it is the presence of foreign brands that has exerted a subtle influence on the operation of China's training market.

However, the benefits brought by foreign brands are not all good. When they first entered the China market, their completely different service concepts really stood out. However, with the entry of more and more foreign brands, the hidden worries behind the fiery high-priced foreign language training market began to appear.

1. Training costs are high. Someone has calculated such an account. Take Wall Street English as an example. The training center has 17 classes, and the cost of each class ranges from 5,000 yuan to 6,000 yuan. Most students need two to three months to reach a level. Based on this calculation, the average training cost of this training center is 2000 yuan per month. On the other hand, the study plan set by Wall Street for most students is 1 to 3 years. If you finish all the courses, the training cost will be as low as 20,000 yuan and as high as 50,000 to 60,000 yuan. No wonder some people use it to describe the high-priced English training? Robbery? This word.

2. High price? High quality. White-collar workers don't mind spending a lot of money on English training, but high prices may not necessarily lead to high-quality teaching standards. In the increasingly hot high-priced foreign language training market, disputes caused by teachers, tuition fees and contract terms continue to occur, and some internationally renowned training institutions have repeatedly become the targets of complaints. The focus of the contradiction mainly focuses on:

(1) The qualifications of foreign teachers are in doubt. Many foreign training institutions are based on? Foreign teacher? As a selling point, but what is it? Foreign teacher? ? The Shanghai Municipal Education Commission has limited the qualifications of foreign teachers: foreign teachers should have a bachelor's degree, more than two years of work experience, and have teacher qualifications or teacher qualification training. If you teach English, your mother tongue must be English. In addition, foreign teachers need to hold formal teaching certificates, such as CELTA and TESOL. Moreover, many training institutions are driven by interests. As long as they recruit people with blond hair and blue eyes, they are called? Foreign teacher? , manufacturing? Foreign teacher? Lost its real meaning.

(2) Time is not free. Although many training institutions have similar advertisements? Choose your time freely, and you can learn when you come? Advertising words, but this is not the case. Not long ago, a well-known foreign-funded English training institution in Shanghai was brought to court by its students. The parties claimed that business people like him could not choose the courses they wanted because the course selection required two weeks in advance. One unit class is not finished, and the next unit is not arranged to study. ? Caused the disorder of learning.

(3) The name of the course content is untrue. At the same time, the party involved in the above-mentioned incident also mentioned that he signed up for oral business English, and only practiced simple sentences and pronunciation in actual teaching, which was far from his expectation. Coincidentally, 20 12, 1 1, hundreds of students from another English training institution in Shanghai? Is the teaching content worthy of the name? Reason for asking for a full refund. Although the incident was finally resolved through consultation, it is a problem for training institutions to exaggerate the course content.

Contrary to the seemingly hot market of high-end English training, its chaotic situation always annoys white-collar workers who are interested in learning. Foreign brands are still like this, and some irregular small system problems emerge one after another. According to the data of Shanghai Consumer Protection Committee, * * has received 166 complaints about English training since 20 12, an increase of 37.2% compared with 12 1 20/2. The main problems are high fees, easy registration and difficult refund, and arbitrary change of teaching time.

In order to improve this situation, in addition to the self-discipline of training institutions, the regulation of the market is also urgent. It is imperative to improve the entry threshold of the industry and establish a strict supervision mechanism.

Bold suggestion

Apart from the objective factors of the market environment, what aspects should individuals pay attention to when participating in English training? In this regard, worry-free suggestions for the future are:

1. Don't blindly follow the trend. Learning English is most afraid of blindly following the trend. What do others study, or what certificates are popular in the market recently? This attitude is the most undesirable. You should be clear about your learning goal, that is, to work, and then learn business English; For the sake of life, then oral English course will be more suitable for you. Before studying, the most important thing is to determine your own direction.

2. Choose a reliable training institution. Although the high cost may not be worth the money, white-collar workers should not be greedy and cheap, and choose some informal training institutions. Otherwise, it is trivial to fail to achieve the purpose of learning. What if it happens? Run away? Events will only harm their own interests. When choosing a training institution, we should look at whether its teaching style suits us, whether the teacher-student ratio is appropriate, and whether the training materials are professional. These are the key factors that affect the training effect.

3. Check the qualifications of teachers. Training institutions can be required to show their teacher qualification certificates, and it would be better if courses can be selected in advance. In addition, consulting students who have been trained in the same institution is also a good way to understand. Finally, once you have determined your own teaching teacher, please don't forget to write it down in the contract with the training institution to avoid changing teachers halfway.

4. Clarify the terms of the contract. It is worth noting that the contract contents of some training institutions are unfair. They will exempt themselves from their responsibilities, increase students' responsibilities and exclude students' subjective rights. Before signing the contract, it is necessary to make clear whether the terms are in line with the verbal promises made by the training institutions during the publicity to avoid being bullied. Constraints. In addition, clarifying the terms is also one of the ways to avoid future disputes.

Of course, it is unrealistic to make your English level advance by leaps and bounds just by studying in training institutions. English ability depends more on the usual exercise and accumulation. When studying, we should pay attention to:

1. Cultivate your English thinking ability. Try not to think in Chinese grammar when communicating. Chinglish? The emergence of. Learn to substitute yourself into the English environment from the perspective of English grammatical structure and way of thinking.

2. Practice more and recite more. First, go home and do the exercises in class repeatedly; Second, take notes by recording, listen and speak repeatedly until you are fluent. Opening your mouth is very important. A solid foundation needs to be cultivated. No matter how excellent the learning methods provided by training institutions are, if individuals are not diligent enough, they still cannot achieve good results in training.

The key is still one sentence: learning depends on individuals. It is also irresponsible to put all the responsibility on the training institutions because the training effect is not ideal.

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