The sweet-scented osmanthus girl born in the 1970s made tens of millions in 7 years

Osmanthus girl born in the 1970s made tens of millions in 7 years

? Seven years ago, her family suffered a loss of tens of millions in a major business investment. But when blog marketing under the new economy was combined with China's most traditional agricultural cultivation, this housewife born in the 1970s turned defeat into victory. She spent tens of millions of dollars and owned more than 1,000 acres of osmanthus in Chengdu and Jiangsu, becoming a famous "Queen of Osmanthus", her name is Wang Yan.

A suffered many setbacks in the early stages of starting a business

She wanted to be a housewife after quitting her job as a shopkeeper

Before 2002, Wang Yan lived an almost worry-free life. Her father discovered a new variety of Japanese osmanthus in the mountains of Cangxi, Guangyuan in 1983. Relying on the osmanthus family business, her family was relatively well off. Wang Yan graduated from Chongqing Institute of Industrial Management in 1995 with a major in marketing, and in 1997 went to Sichuan Normal University to study Chinese language and literature. Her parents bought Wang Yan a house in urban Chengdu early. At that time, Wang Yan only wanted to be a clerk and a housewife for the rest of her life.

Wang Yan said with a smile that she was forced to embark on this seedling management path. Her father gave her 1,000 osmanthus seedlings and encouraged her to develop a landscaping and osmanthus planting company in Chengdu. At that time, Wang Yan knew nothing about osmanthus. She invited local farmers and technical consultants, and the osmanthus seedlings finally took root in Chengdu. When she first took over the 200-acre Rixianggui Company from her parents, her expectations were not high. She was satisfied with earning 1 million yuan a year. ?At that time, I was a hands-off shopkeeper. ?

Learn to be strong after losing tens of millions of yuan

In 2002, her husband failed to invest in a grass-growing and livestock industrialization project. The tens of millions of yuan invested by the family were lost. Flooded. In the company, several technical consultants are also clamoring for shares in Wang Yan's branch. Holding her son in her arms, Wang Yan, whose eyes were red from crying, had to face the difficult reality.

?I can’t give up!? Start learning to be strong. Wang Yan re-examined the bargaining chip in her hand: Japanese osmanthus is only found in China. It has strong adaptability, fast growth rate, long flowering period, rich fragrance, and great market potential. What is lacking is promotion.

?I go to any exhibition related to flowers and trees in the country. I went to flower markets all over the place and luckily I was super energetic at that time. ?

After one year, sales of nearly 200,000 yuan were generated, and profits were close to 100,000 yuan. In this way, we produced and sold at the same time, relying on the profits generated from sales to support us. By the end of the third year, the output jumped to 1.2 million plants, and the balance of payments was basically balanced.

I moved the base 5 times and cried 5 times

Wang Yan used her husband’s friendship to obtain a 20-acre piece of land with a three-year term of use and started sowing. Three years later, the land was used for real estate development, so she had to move out and rent a larger base of 70 acres. At this time, her capital was less than 100,000 yuan, which was undoubtedly a drop in the bucket for the construction of a 70-acre nursery.

Wang Yan sets her sights on the farmers who have been working in her nursery for many years. Wang Yan provides seedlings, and the farmers plant them on their own contracted land. She promises to recycle them, which can solve the problem of 50 acres of planting land. , he only needed to build 20 acres. The farmers quickly accepted the proposal, and Wang Yan’s 20 acres of nursery was built in less than a month.

The good times did not last long, and soon the land was expropriated again. In desperation, she moved to another 120-acre base under the scorching sun. ?When we moved, we encountered farmers frantically snatching seedlings. My feelings at that time could only be expressed as helplessness. I have experienced relocation like this at least 5 times. If you shed tears 5 times, you will grow 5 times. ?

The osmanthus slump almost shattered the dream? Yew?

In 2003, Wang Yan’s planting base encountered an insect disaster, and the national osmanthus seedling market ushered in another boom that lasted until 2005. During the low ebb period of 2016, many places even attacked Guizhou with their swords. Wang Yan's heart hurt like a knife, and she barely maintained her base.

One of Wang Yan’s friends brought a flyer. Planting yew per acre can harvest nearly 1,000 kilograms of dry branches and leaves every year, making a profit of 100,000 yuan. Wang Yan calculated his osmanthus. At that time, one acre of osmanthus The gross profit is just over 10,000 yuan at the end of the year.

?I have the idea of ????changing projects.

I was thinking in my mind: If I use half of my 200 acres of sweet-scented osmanthus land to plant yew trees, I could earn more than 10 million yuan in a few years. I happily dreamed of becoming a rich woman. ?Wang Yan said with a smile that she made up her mind to plant yew at that time.

In February 2005, Wang Yan visited many yew companies for inspection. As a result, a few months later, my friend looked frustrated and said, "My investment is gone, and the yew company has run away!" This made Wang Yan sigh.

Wang Yan decided to refocus on the Japanese osmanthus industry.

Blog B realizes her dream of being a multi-millionaire

Thousands of blog posts have attracted the attention of millions of netizens

In 2005, she came up with the idea of ??trying the Internet. Through the recommendation of a friend, Wang Yan joined the Alibaba website and became a member of Chengxintong.

Wang Yan remembers once going to listen to a speech by Alibaba Chairman Jack Ma in Chengdu. After the speech, Wang Yan grabbed the microphone and asked: How did you start from something small? Jack Ma asked back: What are you? It has been two years since I joined Chengxintong, but there are many functions in it that I have not used yet, and I don’t know how to use some of them. ?Ma Yun paused for half a second and said:?You started playing the game without even understanding the rules of the game. How can you call it starting from small things?

Since then, Wang Yan has continued to Studying the game rules of the Internet. In this website where businessmen gathered, Wang Yan established the blog "Smell the Fragrance and Pick Up Women" and wrote prose, sharing her experiences and feelings about growing Japanese osmanthus with netizens. She also opened the blog "Chengdu Hot Girls", "Sichuan Girl Tenderness" and "Life". History? Chengdu Ruffians? Music Love? Special topics. Some topics do not mention business at all, but only talk about emotional experiences. The latest blog posts are uploaded to the Internet almost every day, and thousands of blog posts have been left over the past few years. It attracted the attention of millions of netizens. In 2007, Wang Yan's blog "Smell the Fragrance and Pick Up Women" was rated by Alibaba as one of the top ten blogs of online merchants.

Blog marketing attracts customers

Blog marketing quickly shows results in orders. ?Many customers were also moved by my attitude towards life and asked to buy my osmanthus by name.? There is a customer from Nantong, Jiangsu Province. In order to give his wife an idyllic and fragrant osmanthus garden, he drove thousands of miles to Rixianggui Company to purchase products; there is a customer from the coast who has followed her online shop and blog for more than two years and finally came directly to her Osmanthus Garden placed hundreds of thousands of orders at one time? Even foreign venture investors began to pay attention to the osmanthus industry and sent people to Chengdu to inspect it in person.

Build an industrial chain to sell osmanthus to the world

Wang Yan found that scattered flower farmers accounted for more than 80% of the country’s osmanthus cultivation area, and many high value-added products have not been developed. . ?Only scale has advantages. ?She has established Japanese osmanthus bases with a total scale of more than 1,000 acres in Chengdu and Wuxi, Jiangsu, with 10 million seedlings. She is also preparing to develop an osmanthus manor tourism project in Chengdu, trying to open up the osmanthus industry chain.

?Rixianggui has a growth cycle of 5-10 years. A 5-year tree can be sold for 200 yuan, a 10-year tree can be sold for 2,000 yuan, and 1 kilogram of refined essential oil can be sold. About 100,000 yuan. ?Wang Yan plans to develop a tens of millions of seed source reserve plan, export seedlings to partners across the country who are interested in joining the plan, and then recycle Japanese cinnamon for use in flavor production. At present, flower planting companies in Hubei, Hunan, Shaanxi, Chongqing, Guangxi and other places have contacted her to implement this plan.

Another idea of ??Wang Yan is to promote his Japanese osmanthus overseas. China has 85% of the world's osmanthus resources, and more and more countries are paying attention to China's osmanthus resources. ?She plans to start using Alibaba's ?Foreign Trade Express? products to develop the foreign trade market in the second half of the year and introduce Japanese cinnamon essence into overseas markets.

Wealth Dialogue

Success comes from never giving up

Reporter: Do you still have to blog every day?

Wang Yan: Blogging is a part of my life. I like to record my life in this way. My career and life are presented to me in a real way. Many clients and friends are willing to associate with people like me. Modern people don’t like to pretend and live like that. tired. Pretending will eventually give you away, especially since I now rely entirely on the Internet for my career, so there can be no falsehood at all.

Reporter: Operating Osmanthus fragrans in the past few years has brought about great changes in your outlook on life? Wang Yan: Many friends laugh at me, a housewife still wants to make Osmanthus fragrans her own business? A joke is a joke. But what they said makes sense. Only I understand the business situation of so many years. Many times I also want to give up. During the most difficult times, many temples had traces of me praying to God.

The entire process of career development is due to the fact that I have never given up on managing my own happy mood. Women who are engaged in business are particularly beautiful and charming. This is what I have concluded by myself. Running a good Osmanthus business is equivalent to running your own beautiful life.

Now I am also launching a Housewives Entrepreneurship Alliance, which is for public welfare, hoping to let more people start businesses together.

Beauty blogger? Wang Osmanthus?

It is easy to find this strange woman named Wang Yan. Her osmanthus planting industrial park is located in Wenjiang, Chengdu, which is one of the four main osmanthus plants in the country. One of the production areas. Many flower farmers nearby know the name of "Wang Osmanthus". Because "Wang Osmanthus" has an extraordinary love for the osmanthus tree. If he meets his favorite osmanthus while traveling from house to house, it will be like seeing fashionable clothes hanging in a clothing store. Even if he pays a high price, he must have it.

?Friends on the Internet like to call me Wang Guihua. ?Wang Yan smiled sweetly. Her beautiful appearance was at least 5 years younger than her actual age.

Wang Yan is the owner of the "Beautiful CEO Business Circle" on the Alibaba website. Many netizens are very envious of her living situation that is almost a pastoral retreat. She does not play mahjong or go to bars, and is accompanied by sweet-scented osmanthus every day. , insist on eating pure natural foods such as osmanthus powder, as well as pollution-free vegetables grown by oneself. Of course, I also envy her legendary and tortuous struggle history.

The interview with Wang Yan was conducted in her tears and laughter. For her, 2002 and 2005 were two watershed years in her life. ?It turns out that sweet-scented osmanthus is planted for survival. Later, it was because of a love affair with osmanthus that I took osmanthus as a lifelong career. Now it is because of Osmanthus that I have found my life goal. ?This sentence always hangs on Wang Yan’s blog.

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