Is the development prospect of chain hotels really good?

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By the end of 20 1 865438+1October1,there were 32444 budget hotels. The number of rooms was 2,009,738, a year-on-year increase of 9.95%.

Due to the rise of middle-class consumer groups, consumption upgrading has led to great changes in customer demand. Whether the services provided by the hotel can meet the personalized, diversified, mobile, experiential and community needs of new consumers is a great challenge to budget hotels. In addition, with the intensification of competition, the hotel industry presents a competitive pattern of group, giant, capitalization, brand and chain; With the increasing scarcity of high-quality hotel properties, rising labor rent and energy consumption costs, and aging products, the economy hotel industry is facing constant reshuffle and a new round of transformation and breakthrough.

Economy hotels have experienced a period of rapid development, with a large stock and a high brand chain rate in first-and second-tier cities. However, the growth rate of REVPAR slowed down and the return on investment was low. In order to find a new development path, we should innovate in the development mode, such as repositioning, focusing on the market segments of first-and second-tier cities, optimizing and upgrading products appropriately, or using hotels to enjoy resources, increasing the extension service chain and providing value-added service income. In cities below the third tier, the degree of brand chain is relatively low, and the market channels are sinking. We should seize the opportunity of upgrading hotel brand industry in the process of urbanization in China and actively face the decisive opportunity of the main battlefield of economic hotels.

Chart1:2013-2017 Changes in the number of budget hotel chains in China (unit: home)

Source: Prospective Industry Research Institute of China Hotel Association.

Chart 2: Changes in the number of rooms in China economy hotel chains from 2013 to 20 17 (unit: one,%).

Source: Prospective Industry Research Institute of China Hotel Association.

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