What is cover design? The concept of cover design? Only the cover?

Positioning of cover design The success or failure of cover design depends on design positioning, that is, good customer communication should be done in the early stage, including: the style positioning of cover design; Analysis of corporate culture and product characteristics; Orientation of industry characteristics; Operation flow of picture album; Customers' opinions may affect the style of cover design. Therefore, half of the good cover design comes from the early communication, which can reflect the consumer demand of customers and bring greater sales performance to customers.

Enterprise cover design Enterprise cover design should reflect the spirit of the enterprise from its own nature, culture, concept and region.

The design of product cover and product album focuses on the characteristics of the product itself, analyzes the attributes that the product should show, and uses appropriate forms of expression and creativity to reflect the characteristics of the product. Only in this way can consumers know more about products, and then increase the sales of products.

Corporate image cover design The design of corporate image album pays more attention to reflecting corporate image, and uses appropriate creativity and expression techniques to show corporate image. Only in this way can the album leave a deep impression on consumers and deepen the understanding of enterprises.

The cover design of the publicity will adopt corresponding forms according to different purposes to reflect the purpose of this publicity. The purpose is roughly divided into: exhibition promotion, terminal promotion, press conference promotion, etc.

Cover design Cover design pays more attention to the high refinement of corporate image, giving people an unforgettable feeling.

The design of album cover is a comprehensive reflection of album content, form, layout, binding and printing. A good album cover design should start from all directions.

Classification of cover design (by industry)

Hospital cover design The cover design of the hospital requires stability, generosity, safety and health, giving people a sense of harmony and trust, and the design style requires people to live in life.

Drug cover design Drug cover design is unique, which can be divided into: hospital use (consumers are presidents, doctors, nurses, etc. ); For pharmacies (consumers are hospital administrators, shopping guides, in-store doctors, etc.). ); For different purposes, the design style should be adjusted accordingly.

The cover design of medical devices is generally based on the performance of the product itself to reflect the functions and advantages of the product, and then convey the information of the product to consumers.

The design of food cover should reflect the visual and taste characteristics according to the characteristics of food, induce consumers' appetite and achieve the desire to buy.

Cover design of IT enterprises The cover design requirements of IT enterprises are concise and clear, which combines the characteristics of IT enterprises with high-tech information to reflect the industry characteristics of IT enterprises.

Real estate cover design Real estate cover design is generally designed according to the sales situation of real estate, such as opening, image publicity, real estate characteristics and so on. This cover design requires fashion, avantgarde, harmony and humanistic environment.

Hotel cover design Hotel cover design requires a feeling of luxury and enjoyment, with some unique elements to reflect the quality of the hotel.

School publicity cover design School publicity cover design can be roughly divided into: image publicity, enrollment, graduation photo album, etc.

Clothing cover design Clothing cover design pays more attention to the grade, visual and tactile needs of consumers, and at the same time, according to the types and styles of clothing, the design styles are also different, such as leisure and tooling.

The cover design of investment promotion mainly embodies the concept of investment promotion, shows its own advantages and attracts investors' interest.

Celebration cover design should embody the concepts of celebration, reunion, optimism and nostalgia.

The design of enterprise photo album annual report is generally the overall display of the enterprise's work progress in this year, and the design is generally a big scene to show memorabilia. Designers are generally required to have a profound cultural background.

The design of sports sleeve is fashionable, dynamic and convenient. According to different industries, the performance is slightly different. The cover design of the company generally reflects the internal situation of the company, and the design requirements are relatively calm.

Book binding design

Book binding design refers to the overall design of books. It includes many contents, among which cover, title page and illustration design are three main design elements.

Cover design is the facade of book binding design art, which reflects the contents of books through the form of artistic image design. In today's dazzling sea of books, the cover of books plays the role of silent salesman, and its quality will directly affect people's desire to buy to some extent.

Graphics, colors and words are the three elements of cover design. Designers organically combine the three according to different properties, uses and readers, so as to show the rich connotation of books and present them to readers in the form of conveying information and aesthetic feeling.

Of course, some cover designs focus on one thing. For example, the cover design with characters as the main body, at this time, designers can't throw some fonts on the screen at will, otherwise it will only convey information step by step, and can't give people an artistic enjoyment. Don't say that this is a failed design, at least it is irresponsible to readers. As we all know, there is no book without readers, and designers must study it carefully. Designers pay more attention to the form, size, density and layout of fonts, which gives people a sense of rhythm while spreading information. In addition, the design form of the cover title font must be consistent with the content and readers. Successful design should be emotional, for example, political reading design should be serious; The design of scientific reading materials should be rigorous; The design of children's sex books should be lively and so on.

A good cover design should be complicated and not chaotic in the arrangement of content, that is, there should be a master and a second, and the layers should be clear, that is to say, there should be content in simple graphics, and some details should be added to enrich it. For example, make more fuss about the color, printing and organic decoration design of graphics, so that people will have an atmosphere, artistic conception or style after reading it.

Books are not ordinary commodities, but a kind of culture. Therefore, in cover design, even if it is a line of words, a line of words, an abstract symbol, one or two colors, we must have certain design ideas. There must be both content and beauty. Get exquisite and popular * * * rewards.

Title page is the need of the continuous development of modern book binding design. If a book with good content lacks a title page, it is like a flaw in white jade, which weakens the collection value. People who love books will cherish a good book and often like to write some epigrams such as sentiment or silence in the book. What a pity if there is no title page in the book at this time.

The title page in the book is like a screen in the facade. With the improvement of people's aesthetics, the quality of the title page is getting better and better, and some use high-quality colored paper; Some also have texture and give off fragrance; Some are accompanied by some decorative patterns or representative illustration designs related to the contents of the book. For those who love books, these are undoubtedly an unspeakable joy, thus increasing the added value of books and attracting more buyers. With the continuous progress of human culture, people pay more and more attention to the design of the title page. A truly excellent book should carefully design the title page at the front and back of the book to meet the requirements of readers.

Illustration design is an important factor to enliven the content of books. With it, the reader's imagination and understanding of the content can be fully exerted and an artistic enjoyment can be obtained. This is especially true for children's books, because children's brains are not well developed and they lack rational understanding of things. Only more illustrations can help them understand and stimulate their interest in reading.

At present, the illustration design in books is mainly creative drafts of art, photography and computer design. Photographic illustrations are very realistic and undoubtedly popular, but the printing cost is high, and some illustrations are difficult to achieve through photography due to conditions, such as science fiction works. At this time, it is up to art designers to create or computer design. In some ways, hand-painted works are more artistic, or beyond photography. In short, each has his own strengths.

In a word, a good book should not only impress readers in attractive form, but also be thought-provoking, which requires designers to have good ideas and creativity, so that book binding and design can form a perfect artistic whole from form to content.