Traditional Culture Encyclopedia - Hotel franchise - Inspirational stories of entrepreneurs
Inspirational stories of entrepreneurs
Anyone who chooses to start a business must have enough confidence and courage to avoid giving up due to any difficulties on the way to starting a business. Below are the inspirational stories of entrepreneurs that I have carefully collected for you. Let’s take a look. Entrepreneur Inspirational Story 1
In 2012, at the International Hotel Supplies Exhibition in Yangzhou, a Songle brand electric dining table with a diameter of 10 meters and an area of ??78.5 square meters deeply impressed the organizing committee and was notarized on site. In one fell swoop, it set a world record for the largest electric dining table and was awarded the Guinness World Records certificate. This dining table was produced by Loudi Songle Automatic Dining Table Factory.
However, who could have thought that the Songle automatic dining table, which has more than ten national patents, has gone through a 14-year development period; who could have thought that the family's expenses were at a time when funds were most difficult. Deng Zhuoqiong’s grandmother silently supported her. People who have never experienced this kind of hardship of entrepreneurship that yearns for success but does not know when it will succeed and has no retreat may not be able to understand it.
"A new product is a long and arduous process from market research to research and development, to production, promotion, and sales. Since my father started developing it in 1988, it has always been investment and investment without any product. It was not until 2002 that the first electric dining table was developed. "As the first company in the country to produce electric dining tables, Songle went through a difficult R&D and promotion process in its early days.
"When the electric dining table first came out, it was very, very difficult to promote it." Speaking of the scene at that time, Deng Zhuoqiong told a story: "After the first electric dining table was successfully developed, my father found the best restaurant in Loudi at that time. Jinxiang Hotel was promoting it. Hotel manager Li shook his head and thought it was too expensive. At that time, dining tables in hotels were usually folding tables, which cost at most a thousand yuan. Suddenly someone took out an electric table that cost more than 10,000 yuan. It's really hard to accept that you have to buy a dining table. My father said, "You don't need to buy it. You can use it for free in the hotel. If it gets used, it's his own." That's how we found a place to put our first electric dining table. A month later, the dining table was bought by the hotel. ”
Encouraged by the success of the first dining table, we promoted it through advertising, exhibitions, the Internet, etc., and our peers gradually joined us. Let the hotel accept it, making the electric dining table a must-have for the hotel.
Timely grasp the trend of mobile Internet to build an e-commerce platform and create Hunan Kafulai. Now that the high-end hotel industry has been affected to a certain extent, what the electric dining table industry needs to do is to adjust its product structure, consider the needs of mid- to low-end hotels, and seek new development opportunities.
In the past two years, with the economic downturn and the rapid development of mobile Internet, the real economy has also been struggling. How to find a way out and seek transformation is also a question that Deng Zhuoqiong has been thinking about. "I think there are only two ways out, either to add the wings of mobile Internet to Songle Dining Table, or to make products suitable for mobile Internet."
"By chance, we found Kafulai from Germany. They also We really want to enter the Chinese market, so we established Hunan Kafulai as a branch of the German headquarters in China, with full agency for the promotion of German Kafulai daily chemicals in the Chinese market.
According to Deng Zhuoqiong. . Whether a product can successfully open up the market must not only have good brand appeal, but also have good quality. "I am very picky about shampoo, and I think if I can use it, many people can use it." After trying it out, I feel that the quality of the product is really good and my hair does not itch for three or four days after washing it once. The test shows that Kafulai's products are completely comparable to international first-tier brands, which also strengthens our confidence in cooperation. ”
“Now is an era of cooperation. If you still want to start a business alone, the chance of success is very slim. "After many years of entrepreneurship, Deng Zhuoqiong has his own views on how to increase the chance of entrepreneurial success. He believes that in today's Internet era, if you still use the previous methods to promote a new product, you will definitely die. "We must follow the trend. Use the three models of micro-commerce + e-commerce + O2O to conquer the world. With a good product, an excellent team, and a good sales model to promote it, I believe we will succeed. ” Entrepreneur Inspirational Story 2
“Do something you like while you are young” is Feng Zhanbin’s entrepreneurial motivation. Feng Zhanbin once worked as a salesman in a pharmaceutical company in Zhengzhou for more than ten years. Now he is a new employee of Xinmi Lai The owner of an agricultural tourism company in a market town.
From being a salesman to starting his own business, Feng Zhanbin said that this came from an inspiration.
By chance in 2013, Feng Zhanbin discovered that a village was turning into a nursery after the land was transferred. He was attracted by the neat and spectacular sight in front of him and had an idea: "This is what I have been searching for." With this entrepreneurial project, you can not only get rich through ecological agriculture, but also protect the green waters and green mountains of your hometown."
Feng Zhanbin then returned to his hometown of Wangtang Village, where he talked to village cadres about his entrepreneurial plans and explained the land to the masses. The various benefits of transfer have won the support of village cadres and the masses, and nearly 110 acres of land have been transferred in advance. Afterwards, he went to Beijing to hire experts from the Academy of Agricultural Sciences for on-site planning. With limited funds, Feng Zhanbin mobilized the entire family to raise more than 3.6 million yuan. Finally, after more than a year of unremitting efforts, the Agricultural Tourism Co., Ltd., covering an area of ??nearly 110 acres and covering a variety of original ecological projects such as ecological agricultural tourism, seedling planting, agricultural breeding, fishing, health care and leisure, was successfully established.
In terms of park planning and seedling selection, Feng Zhanbin combined expert opinions and adapted measures to local conditions, and took the lead in proposing the business idea of ??"ecology, green, recycling, cross-disciplinary scientific integration, and maximizing benefits from the land". Today, In the nursery cultivation area, more than 3,000 large-leaf privet trees and more than 6,000 sweet-scented osmanthus trees are planted, along with magnolia grandiflora, Sophora japonica and other tree varieties that meet the various needs of the market. After the trees were planted, Feng Zhanbin used the open space under the forest to raise more than 3,000 black-bone chickens, more than 4,000 wood chickens, and more than 20 black native pigs through free-range farming methods. In the vegetable planting area, cucumbers, pumpkins, green onions and other seasonal vegetables that do not contain a drop of pesticides are planted; in the cash crop area, sweet potatoes, millet, mung beans, okra and other high-quality crops that do not require any chemical fertilizers are planted; in the fishing area, planning The fish pond covering an area of ??about 15 acres is currently under intensive construction.
Speaking of future goals, Feng Zhanbin is full of longing for future business: "Just last month, more than 80 acres of land were transferred to us. The next step is to expand the scale of the park and also want to use other barren slopes. , and then invest in building 20 characteristic cave dwellings.” He said that he would build a multi-functional park in Xinmi that integrates agricultural and ecological tourism, fruit picking, fishing, one-stop farm food, accommodation and entertainment, etc., to attract more people. Popularity, creating the most beautiful countryside in Xinmi...
How can you see a rainbow without going through wind and rain? No one can succeed casually, especially for entrepreneurs. Many times we just see success. They brought a halo, but they failed to see that after their success, they paid for the hardships that we have never endured. Entrepreneur Inspirational Story 3
Founder of Funiutang Rice Noodles
Before 24-year-old Zhang Tianyi decided to open a Changde rice noodle shop in Beijing, he had already published a book and was a columnist. He has held lecture tours across the country and has a group of loyal "fans".
In the college entrance examination essay that year, the classical Chinese essay he wrote made the news as a negative teaching material. When he was a sophomore, he gave up the opportunity to become a full-time student union president and founded the "Tian Yi Wan" restaurant and opened two chain stores. When he graduated from Peking University, he gave up the opportunity to study abroad and passed the master's degree program at Peking University with the first overall score. His mentor was Wu Zhipan, executive vice president of Peking University and director of the Financial Law Research Center.
In June 2014, when he was about to graduate from graduate school, he gathered three partners and opened a "Funiu Tang" in Changde, Hunan on the basement floor of the Beijing CBD World Financial Center, where land is at a premium. Beef Rice Noodle Shop, and declares that "we are the 'post-90s generation' and work for ourselves" and "use the conscience of intellectuals to restore the taste of home in a foreign land."
The 37-square-meter space seems very cramped among restaurants on the same floor. To ensure quality, they only supply 120 bowls of rice noodles per day. If you want to eat, you have to make a reservation one day in advance. At 3 o'clock in the afternoon, you can see the sign hanging at the door saying "Rice noodles have been sold out, please make reservations for the next time period" hanging at the door.
The layout of the shop has a vague style of a Japanese ramen shop. Zhang Tianyi admires the Japanese documentary "The God of Sushi" very much. Every time he was interviewed by a media outlet, he repeated that he also wanted to "manage a lifestyle" like Jiro Ono, who has been selling sushi all his life in the film.
Many Hunan fellows come here because of its reputation, but most of them have the mentality that "it is unlikely to be delicious." One night, a 66-year-old Changde aunt who had settled in Beijing for many years came here. She didn't know how to make an appointment. When she finally arrived, the rice noodles had been sold out.
The aunt left in a hurry and came back after a while, holding a bowl of noodles without soup bought from the house next door. She asked Zhang Tianyi to pour Funiutang soup for her. While eating, she said excitedly that she hadn't tasted such a taste of her hometown in 16 years.
For this taste, Zhang Tianyi and his cousin Zhou Quan tasted almost all the rice noodles in Changde.
It was just after the New Year, the snow in my hometown had not melted away, and the weather was cold and humid. The two brothers walked around the streets, hoping to learn from their masters. The largest rice noodle shop in Changde was short of people at the time, and they wanted to sneak in. The recruiting aunt took a look and said, "I'm afraid you're not here to work, are you?"
The two of them changed their strategy: they went to the store to eat directly, and then explained their intention after eating. The bosses responded more directly, and most of them waved their hands: "Let's go, let's go, I won't give you anything." Until the owner of a well-known rice noodle shop was willing to accept an apprentice, but asked for 600,000 yuan. The two brothers had no choice but to continue eating noodles every day. More than a week later, finally a rice noodle shop owner was willing to accept a disciple at a low price. The brothers were overjoyed, and soon, "The Funiu Collection" was born.
Now, Liu Xiao is the "Mr. Accountant" of Funiutang, Song Shuo is responsible for brand promotion, Zhou Quan is the "CPO (Chief Process Officer)" in charge of products, and Zhang Tianyi is the "Master". Zhou Quan has never cooked before, and his chopping movements are still very awkward, with a big band-aid on his wrist. "Ahem, it happens all the time." Zhang Tianyi said that what they earned was real "hard-earned money."
After Funiutang became popular, many investors took the initiative to call and offered "unimaginable astronomical figures." Zhang Tianyi declined all of them. He thought very clearly, "It depends on what is above and what you get depends on it." He feels that perfecting a bowl of beef rice noodles with religious piety is "a very idealistic thing" and "the best thing to do". Profit and making money are the by-products of "advancing the law". "If the goal is to make money from the beginning, then the result will be to seek for the middle and get the lower."
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