How do Yin Hua companies realize the role of corporate culture?

1. How did Yin Hua realize the role of corporate culture?

A: ① Market changes ② Market competition, enterprise living space ③ Changes in employees' mentality ④ Deficiencies in original ideas, systems and culture. The above four changes require Yin Hua companies to create new ideas, values and ways of doing things.

2. What did Yin Hua Company do in corporate culture construction?

A: ① Mechanism transformation (assessment, management, talent promotion and distribution) promotes new behaviors; ② Attach importance to education (set an example and learn) to promote new ideas; ③ Pay attention to investment (human and financial resources, organizational functions, culture, hardware, etc.). ).

3. How to understand the essence and function of corporate culture?

A: Corporate culture is a spiritual culture and material culture with its own characteristics created by enterprises in long-term production, operation and management activities. It consists of three parts: (1) enterprise spirit. Enterprise spirit is the core of enterprise culture and a kind of ideological value, ideal and belief. (2) Institutional culture. It is the middle layer of enterprise culture, and it is the code of conduct that connects enterprise spirit with material culture and makes enterprise culture institutionalized and standardized. (3) Material culture. It is the outer layer of corporate culture, the embodiment of product design, product quality, factory appearance, employee clothing, etc., and the concrete embodiment of the external image of corporate culture. The functions of corporate culture are: corporate culture plays a guiding role in employees' thoughts and behaviors; Have a cohesive and stimulating effect on employees; Restrict and radiate employee behavior.