Traditional Culture Encyclopedia - Hotel franchise - Hotel micro-innovation
Hotel micro-innovation
Tongcheng. Com was founded in 2003. At first, it was based on the concept of "online trading center" and existed in the form of B2B. This is very similar to B2B of Alibaba. Wu Zhixiang, CEO of Tongcheng.com, once worked as a salesman in Alibaba B2B Company and was also a tourism major at Soochow University. Naturally, Tongcheng.com B2B is the product of Wu Zhixiang's career and major. The dormitory 202 of Suzhou University is the delivery room of Tongcheng. Dr. W, a famous scholar, is the midwife of Tongcheng. Dr. W still works as a CIO in the company as a wet nurse. com。 This gentleman is now the biggest "bureaucratic cancer" in Tongcheng.com. It is bound to become the biggest obstacle to Tongcheng's previous reform and growth. com。 With the bottleneck of B2B becoming more and more obvious, and the existence of Ctrip, around 2007, Tongcheng.com instinctively developed towards B2C. At that time, B2C was naturally the overlord of Ctrip. Compared with Ctrip, it was a little-known passerby and a famous Mu Rongfu. It is impossible to get soup without a little innovation. Two innovations to be solved are: 1. How to let netizens find you? How to attract netizens to place orders here? The first innovative solution is: 1. Ranked in search engines such as Baidu. 2. Irrigation in various portals. The solution to the second innovation is to return the bonus to the comments we are going to talk about today. Compared with Ctrip, Tongcheng has no advantages in terms of price, service quality and hotel selection. Tongcheng at this time. Com refers to other shopping websites' way of "returning bonus from reviews" and implants it into hotel reservations. It not only plays an attractive role in the price of netizens, but also achieves the purpose of website content construction. However, Tongcheng. Com has never put "the review bonus can only be withdrawn after accumulating 200 yuan" in a prominent position. But openly write "how much money has been saved for you". If you want to accumulate the review bonus to 200 yuan, you need to book 20 hotels, buy 20 air tickets, book tickets for scenic spots at 100, attend 20 concerts, join a group for 40 times, or rent a car for 20 times. Well, a patient's online name can wait a few more years for 200 yuan's evaluation bonus. But now, on the bulletin board in Tongcheng. Com, which impressively reads, "Every year at 0: 00 on June 65438+February 3 1 day, the balance of the member bonus account is fully converted into equivalent coupons, and the coupons are valid for 2 years." . This dashed the hopes of netizens. This is undoubtedly another white tone of the played white tone, a white tone of the white tone. However, what is kind is that the validity period of the consumption quota is two years, while the validity period of the review bonus is only one year. Of course, if Tongcheng.com lowers the cash withdrawal threshold, it will inevitably lead to a run, which may endanger the operation of Tongcheng.com. There is a suitable cash withdrawal threshold that will not endanger the operation of Tongcheng. Com, also won't give the net name the feeling of a liar. Clearing all comments and bonuses accumulated by netizens is probably not only the behavior of swindlers, but also the behavior of robbers! Hope Tongcheng. The com can turn back to shore.
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