What hardware must a business hotel have?

A business hotel is a hotel that focuses on business guests rather than tourists. It is generally believed that the proportion of business guests should be no less than 70%. Compared with vacationers, business travelers are more picky about the choice of hotels, but they are also willing to pay high prices for services. What vacationers want is to feel at home in the hotel, and the pursuit is "feel at home". For busy business guests, the hotel also has a banquet hall, meeting room and business center.

What is a business hotel? There is no unified standard system at present. In fact, the definition, connotation and extension of the concept of business hotel itself is historical and dynamic, and it is constantly revised with the change of business tourism market demand and the innovative activities of industrial supply. We can also grasp the development orientation of business hotels committed to brand cultivation from the following aspects.

The first is customer orientation. Business guests should occupy an absolute dominant share in the hotel's total tourist source structure, which is a basic standard to distinguish business hotels from non-business hotels. The formation of tourist source structure can not be separated from the active guidance of hotel operators' strategies, such as giving hotels corresponding brand connotation and brand association, coupled with the coordination of price and product strategy.

Followed by product orientation. The hotel's geographical location, architectural decoration style, facilities and equipment, service items and staff service ability should be integrated according to the consumption demand characteristics of business guests. For example, the business facilities of a business hotel should be complete, such as fax, photocopying, audio-visual equipment of language mailbox, etc. The hotel should also provide all kinds of advanced meeting facilities to facilitate guests to hold meetings; Guest room facilities should also meet their needs and facilitate office work, such as printers and network interfaces.

The third is price positioning. The price of business hotels is higher than that of similar hotels. General business travelers are not sensitive to price, but pay more attention to accommodation, communication, banquets, transportation, and the environment and atmosphere of the hotel. In order to meet the material and psychological needs of guests, the quality of business hotels is higher than that of ordinary hotels, so the price of business hotels is naturally higher than that of other types of hotels at the same level.

The fourth is geographical location. The location of business hotels should be superior. Generally speaking, the transportation is convenient, and it is close to commercial intensive areas (such as CBD), which is convenient for attending various business activities and meetings and contacting some potential business partners; There are many well-known specialty restaurants around, which are conducive to entertaining guests; Being close to the leisure center is conducive to the leisure activities of business guests after work. Similarly, because business guests need to complete various business activities in a short time, the geographical location is not superior, which is tantamount to wasting time.

The fifth is the brand, that is, there must be a brand in the consumer market. On the one hand, brands can save the search cost of business guests. Once staying in a hotel of a certain brand, guests will be familiar with the hotel of this brand everywhere. At the same time, the hotel can * * * enjoy the customer files and provide personalized service for business guests, making them feel at home.

Finally, human resources standards. A good business hotel should ensure that all the components of the product are matched and compatible with each other. Because employee behavior directly constitutes the core component of hotel products, we need to look at the proportion of well-trained employees and professional managers in the total number of employees when investigating business hotel brands. Compared with ordinary hotel employees, these professionals can better understand the needs of business guests and have rich experience in the hotel industry. Business guests, especially international business guests, are generally middle-aged. Most of them have received higher education and have higher requirements for services. Sometimes, hotels need to provide various services related to their business activities, such as secretarial and butler services. In this sense, a good business hotel is also an excellent employer. It is better at selecting, training and motivating hotel professional managers and professional technicians to provide perfect professional services for our customers.