Traditional Culture Encyclopedia - Hotel franchise - How will the aging phenomenon affect the human resource management of the hotel industry?
How will the aging phenomenon affect the human resource management of the hotel industry?
The serious aging phenomenon, the change of customer characteristics and the differentiation of service demand affect the human resource management of the hotel industry.
1. Changes in customer characteristics: With the increase of the aging population, the elderly have become a group that cannot be ignored. Hotels need to formulate corresponding product design, service provision and marketing strategies according to the needs and characteristics of elderly customers.
2. Differentiated service demand: Older customers pay more attention to comfort and convenience than other groups, and hotels need to provide more intimate services, such as barrier-free facilities and nursing services.
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