Who can help me? I am in a hurry. See which one is good!

Looking at today's topic of Yunnan TV Station, it is common for a male host to talk to the camera Kan Kan Kan Kan, or enter the SARS ward, or get involved in flash floods, or interview foreign envoys of the World Expo ... Just a few seconds of lens editing, let people see the positioning and timeliness of today's topic, and the host in a blue suit has entered people's memory more deeply from this program.

The male host won the only first prize in Southwest China in 2005. His name Zhou Kangliang was listed with the famous professors and experts of Communication University of China in the list of winners of the 25th anniversary essay of the host professional committee of China Television Artists Association. In a short article entitled "Looking at the development trend of news anchors in China from the reports of the two sessions of CCTV", he made comparative statistics with clear tables, with meticulous thinking, clear thinking and broad vision, and showed people his views: a news announcer is not equal to a "real news anchor", while "a news program anchor must have good news literacy, news sensitivity, good analytical ability, keen eyes and insight. Today, TV programs and host speeches are becoming more and more entertaining, and Zhou Kangliang's views are extraordinary. Watching CCTV, people are familiar with news program hosts such as Bai, Shui Junyi, Jing Yidan, and so on. No one has stepped out of the ranks of journalists. Their careful observation, discovery, questioning and comments on the spot all show good journalists' quality, and they may as well "profoundly" guide people to think about some problems while relaxing. Their charming host words let more and more viewers take the initiative to lock in the news. Based on his eight years' personal experience as a reporter, director, cameraman, planner and news anchor, and his true love for his work, Zhou Kangliang shouted the voice that "the best candidate for news anchor should come from a reporter and editor with rich experience in news work", and told some local TV stations that "the anchor still follows the manuscript written by the reporter and sticks to the beginning and end of the film, which makes" many potential journalists and editors ".

Zhou Kangliang's thinking is heavy, as Pulitzer said: "If the country is a ship sailing on the sea, the reporter is the lookout at the bow. He observed everything on the endless sea, inspected the unpredictable winds and reefs at sea, and issued an alarm in time. " Zhou Kangliang, a director and journalist in CCTV Oriental Time and Space, decided that "journalism can be a lifelong career." It is believed that "news should have the ability to absorb everything, the state of athletes and the passion of thinkers." If you are rigid, how can you do a good job called' news'? "However, in the era of TV entertainment, Zhou Kangliang believes that he can only express his weak but firm voice with a sincere heart that loves TV news.

Beware of excessive entertainment of news

With the slogan "Information makes people anxious, why not entertain" put forward by Phoenix Satellite TV, Liang Dong became the original image spokesperson of news entertainment. In the diversified information age, this move undoubtedly conforms to the trend and caters to the tastes of the public, so it has achieved great success. For a time, all parts of the country followed suit and began to plan similar programs.

Looking coldly, this kind of program has really won many viewers, created high ratings and advertising revenue, and the audience watched the news program with relish, which not only obtained information, but also obtained physical and mental pleasure, and achieved a win-win effect.

However, the excessive entertainment of news will inevitably lead to the inaccurate grasp of news value. Producers of the program excessively pursue the freshness and excitement of news, and even hire photographers to squat on the bridge and wait for suicidal people. Is the significance of reporting the process of these people jumping off the bridge again and again to sound the alarm that people need to relieve stress, or to guide the audience to join in the fun and get addicted through TV screens? The latter often dominates some entertainment news. When news is too entertaining, it will become boring.

Excessive accommodation to the public's tastes will lead to a kitsch media state, reduce the public's value judgment level, and then affect the media. Such a vicious circle will ultimately hurt not only the audience, but also the media itself. (

Can news be entertaining?

Look, even CNN can't resist the Hollywood of news. An old BBC reporter described it with British politeness: Did the news enter a gossip corridor?

Since 1995, all news stories on American TV have a new standard, which is based on the way of broadcasting and reporting Simpson trial on TV. Then, the Lewinsky scandal pushed American TV news to the extreme. Some American TV veterans described it as the most shameful chapter of American TV media from the moment the Lewinsky incident was exposed-when Pope John Paul II visited Cuba. In order to cover this most historic moment, several major American TV networks and hundreds of local TV stations invested millions of dollars and sent thousands of journalists to this island country. The spectacular scene can only be illustrated by one picture: several major TV networks jointly rented a huge ship to transport TV equipment from the United States to Cuba. CNN alone sent nearly 100 people, and the interview cost was1200,000 USD. There are more than 60 million Roman Catholics in the United States, far more than in other parts of the world. The Pope is particularly popular in the United States, so it is a good opportunity for any TV station to do a good job in the news of the Pope's visit to Cuba. At that time, American news organizations occupied several hotels in Havana in one breath. The whole building of the hotel became a news studio. The roof and backyard are covered with satellite discs, trucks full of equipment are arranged along the street, and the building is covered with communication lines. Everything is ready except the east wind.

Then the north wind blew-there was a Lewinsky whirlwind in Washington. When the White House intern announced that she was having an affair with President Clinton, within a few hours, almost every famous anchor in Havana's major TV stations, including Peter Jennings, Dan Rather, tom brokaw and Ted korbel, immediately packed their bags and went home without even thinking. Every TV station has enough people in Washington to cover this scandal (only at the beginning)!

Why is there such an absurd scene? The answer is simple: major TV networks immediately gave up Cuba because the White House had sexual problems. The answer is simple: sex is always the most popular. TV news executives invariably concluded that there were more viewers of sex scandals than the Pope who visited Cuba.

Such examples are common in American TV news: On August 20th, 2003, when Rhonda Achaffler, a well-known financial reporter of CNN, was reporting live in the lobby of new york Stock Exchange, the control room of Atlanta headquarters suddenly added music to her report. Later, in her report, a new drug "Levitra" was accidentally inserted, and its manufacturer Bayer, a German pharmaceutical and chemical company, hoped to compete for the market share of Viagra.

Now even the war has to cooperate with the TV news. 199 1 year Gulf War, it is said that the Pentagon deliberately scheduled the war to be broadcast live on CNN. In 2004, the opening "decapitation" of the war was not only widely announced to the media all over the world early, but also began in the prime time of the "evening news" of American TV networks. It's like a global TV program or sports program. This reminds me of the day when the Afghan war started in 20001.After the first American pilots who bombed Kabul returned to the aircraft carrier Kitty Hawk, a pilot said to the TV reporter who interviewed his feelings: "When I took off to fight, it felt like I was participating in a football match cheered by thousands of people!"

Whether the entertainment of TV news corrupts or strengthens TV stations is an increasingly controversial issue. But even in an argument, there is always a limit. However, when we were reporting the tragedy of the hostages in Beslan, China reported that a TV editor had invented a game to guess how many people died in Beslan. This exceeded the industry norms and naturally aroused public anger, and the follow-up results can be imagined. Soon, Russian media also reported the notice of China Radio and Television Department on banning mobile phone voting quiz.