Summary of hotel sales in 2023

Summary of hotel sales in 2023 1 Unconsciously, I have been doing marketing work in Singapore Airlines Building for half a year. Many people may think that this time is too short, but I think the accumulation of experience depends on the accumulation of time first, and the most important thing is your own efforts!

Marketing is an important department of hotel management, which mainly undertakes the contact work of hotel rooms, conferences, restaurants and other businesses, so as to achieve the purpose of maximizing hotel profits and ensure the long-term development and continuous growth of the hotel. The marketing department is a comprehensive department of hotel business activities and customer service. As a link between customers and various departments, coordinate various business details, and make the service work of various departments meet the requirements of customers.

For this job, there was a lot of helplessness at first. Because I used to work in sales, the real estate in Jinan was booming in 20xx. I was lucky and had some savings. I or my friends are high-level people, so I pay great attention to my personal image. I remember when I first came, I was often transferred to the restaurant to help. I once met an old friend when delivering food. At that time, I was still holding food in my hand, and suddenly I felt humiliated and hurried past without saying hello. For the next few days, I was still very uncomfortable, thinking that I had lost face and even regretted working in a hotel. When I saw other managers and logistics staff, like me, serving as waiters and delivering food when restaurants were busy, I realized that since I chose the job in the hotel industry, I would love this job and do my best to do my job well. As a member of Singapore Airlines, I would take the overall situation into consideration, obey the arrangement of leaders and ensure the completion of all business tasks in the building.

At work, it is inevitable to have differences with leaders and colleagues, and sometimes there will be disputes, but it is through these things that I grow step by step. I am glad that I work in Singapore Airlines and can meet my current leader. When I encounter difficulties in my work, Manager Dong will help me make suggestions. Because when I am worried about my work, Manager Zhao is by my side patiently enlightening me. What moved me most was that the careful teaching, encouragement and methods of Tong Zong taught me to have my own standards and limits, and avoided many detours in my work.

In this half year's work, I have learned a lot, not only business knowledge, but also the truth of dealing with people. This society is very complicated. Many times, we have to face not only work, but also subtle relationships with people. We need good communication with people to deal with many things, which we can't learn from books and schools. At the same time, I also found some shortcomings of myself. For example, as a hotel employee, I speak directly and occasionally have misunderstandings with customers or colleagues, but I always maintain a tolerant and peaceful attitude to resolve all unhappiness. I believe that as long as I treat others with a sincere heart, others will treat you in the same way. At the same time, I am also good at discovering the advantages of others, especially the advantages of others in dealing with problems. I am also learning from them to make up for my own shortcomings. After half a year's work, I have tasted bitterness and setbacks, endured grievances and misunderstandings, endured hardships and self-knowledge, and gained self-knowledge, but I have persisted. I think I can say that I am a strong soul. I don't allow myself to be even a little arrogant, nor do I allow myself to make any unforgivable mistakes. I am earnest and down-to-earth, achieving myself with my own quality and pushing myself with higher requirements and goals. I set foot on my job, but this is only the beginning. There is still a long way to go, more bumps to be smoothed and higher steps to be taken. In the future, I will keep a clear understanding and persevere on the basis of my existing experience. I have the courage and confidence.

Summary of hotel sales in 2023 II. The marketing department mainly completes the work.

1, conference reception

From the beginning of the establishment of the marketing department, hotel leaders have established the completion of conference reception as an important index to evaluate the work of the marketing department. Therefore, the marketing department strives for key breakthroughs and goes all out to ensure the completion of the annual business objectives. The marketing department overcame many difficulties such as shortage of staff, heavy workload, limited meeting space and aging of related facilities and equipment, and successfully completed the business target of 1 10000 set at the beginning of the year. By the end of165438+1October 30th, the total revenue of the conference had reached 167469 yuan (conference room rent 164 100 yuan, banners and water stamps 1370 yuan, others/kloc). The annual conference revenue is expected to exceed 6.5438+0.8 million (while the conference reception volume is increasing, the annual conference volume of ICBC is greatly reduced compared with the previous year, and the total consumption is 654.38+0. About 50,000). Apart from the sincere unity and close cooperation of the two members of the marketing department, this achievement can not be achieved without the correct leadership and concern of all hotel leaders and the strong support and help of colleagues in other departments. With the consent of hotel leaders, in order to better attract customers and guide their consumption in XX, the marketing department has made the following efforts in the hardware configuration of conference reception.

A. Because most of the tables and chairs in the conference room are broken, the original number of tables and chairs can't meet the needs of large-scale meetings. In order to change the present situation, 80 conference chairs, 10 conference table and 18 new tablecloths are added.

B. A wireless microphone, a projector and two wireless routers have been added to the electrical equipment.

C during the training meeting, due to the need for multiple grouped classrooms, we will clear out the idle offices (including our own offices) in time to ensure the success of the meeting.

2. Customer development and maintenance

A. Customer development: In XX, the Marketing Department newly developed 30 individual and commercial company agreement customers, and renewed agreements with 13 customers whose agreements expired. Re-signed the credit agreement of three units. Five online booking companies were newly signed: eLong.com, Mobile 12580, Telecom 1 18 165438, China Airlines, billion inn, etc. (The main customers of online booking still come from the big three, namely Ctrip, E Long and Tongcheng. XX is from 1 to 1, and the total number of rooms booked by the hotel through the reservation network is 249).

B. Customer maintenance: First, classify and file the original customer data, and visit the dormant agreement customers one by one. According to the interview, there are probably the following reasons why customers don't come to spend. First, the company chose a nearby cooperative hotel because of the relocation of its office. Second, the company changed its head of outreach. Third, subjectively, I feel that the hotel facilities and equipment are too old to match. Fourth, we just signed an agreement on the preferential price of cooperation temporarily, and there was no chance to continue cooperation afterwards.

Secondly, we extend point redemption to chess and cards, so that guests who have spent a long time in chess and cards can also get benefits through point redemption. As of165438+1October 30th, 240 bonus cards have been distributed to rooms, and 129 rooms have been redeemed for bonus points. Giving customers credit cards has achieved necessary results in attracting repeat customers and stabilizing customers.

The third aspect is to select some loyal customers from qualified guests and develop them into gold card customers. Gold card 17 issued in XX years (ICBC Wang Jun, Chen Aiyun, Beike Company Chen Hongwei, etc.). ).

3. Overall development of tourism market.

There has been little cooperation between hotels and travel agencies. This year, the marketing department has made a major breakthrough in this regard. In April, the hotel began to cooperate with CYTS, Jingxiang International Travel Service and Xiangxi International Travel Service. As of1October 30th 165438+ Hotel * * * Room 383, Reception Travel Agency. Five rooms (16 has been implemented by the travel agency, and about 400 hotel rooms are actually used by the travel agency), and the income of * * * is 57,929 yuan (the average house price is about 1 45 yuan/room).

In addition to travel agencies, the cooperation between marketing department and general commercial companies in 20xx has also achieved necessary results. Since April, it has received 19 batches of teams such as Sunshine Life Insurance, Coal Mining Technology Seminar, Shaw Clan Association and Shede Liquor Industry. , and * * * has already used the 1034 hotel room. Realized house price income of 206,655 yuan (average house price 199 yuan/room).

During the period from 20xx 1 to 1 1, the amount of group meals included in the catering consumption is more than 286,000 yuan (including the catering income brought by the meeting is 13 1484 yuan). It will definitely exceed 300 thousand in the whole year. This achievement has made a corresponding contribution to the completion of the overall business objectives of the hotel.

Second, the shortcomings of the marketing department in the work

1. Lack of potential in grasping market trends and responding to market changes.

The marketing department is the functional department responsible for handling public relations and sales business, and it is an important window for the hotel to improve its reputation and establish a good image. Play the role of staff and assistant in business decision-making and marketing planning. However, it is rather rough to deal with the changes of the whole tourism market because it is not good at capturing market trends, and the channels for obtaining information are single or the market information is not paid enough attention. The most prominent example is the loss of the qualification of the designated unit in the Changsha Municipal Government Procurement Conference in XX. Mainly because I didn't pay attention to the release of relevant information, I directly missed the opportunity to bid. Here, we should conduct a profound review. On the other hand, it is impossible to formulate corresponding marketing strategies at present according to the changes of target market and season.

2. Lack of interaction with guests.

In the daily work of the marketing department, apart from meeting reception, there is little time to communicate with customers face to face, and there is almost no opportunity to communicate with customers. Or there is such an opportunity that we inadvertently let it go. We can't know what customers need, we can't get the intuitive feeling of customers' consumption in the hotel, and even the guests who complain or recommend may not find the object to express. It is difficult to create a home-away and warm consumer experience for guests. This aspect is exactly what we ignore in our daily work. Summary of the latest work of 20xx hotel marketing department.

3. The development of emerging markets and new customers is not strong enough.

In 20xx, although the marketing department has made great progress in the reception volume of travel agency teams and conference teams compared with the past, it is not strong enough in general, and there should be more room for improvement. The proportion of room rate income of tour groups in the annual room rate income is less than 65,438+0%, and the proportion of room rate income of conference teams and tour groups in the hotel room rate income is less than 3%. 5%, the number of customers developing new agreements throughout the year is even smaller. Under the fierce competition of Changsha hotel industry, the original target consumer groups have almost been carved up, which requires us to spare no effort to develop new customers and find emerging consumer markets. Obviously, the energy invested by the marketing department in this respect is not enough.

Three. 20xx work plan

1, and strive to make the personal occupancy rate to a higher level.

In 20xx, one of the main tasks of the marketing department will be to improve the occupancy rate of individual customers. We have advantages that most hotels don't have, that is, good location advantage and convenient traffic conditions. We will use all possible tools (Internet, newspapers, magazines and SMS applications) to increase hotel publicity. Strive to substantially increase the individual occupancy rate throughout the year.

2. Strengthen contact with major travel agencies.

In 20xx, the marketing department plans to visit several famous tourist cities in the province (Zhangjiajie, Jishou, Hengyang, Yueyang and Shaoshan). ) During the weekend break before the Golden Week, establish long-term cooperative relations with major travel agencies in various cities and counties, so that these travel agencies are interested in arranging teams to our hotel to ensure the income of hotel rooms.

3. Strengthen the application of theme, price and channel marketing strategy.

In 20xx, the marketing department will formulate corresponding marketing plans according to different festivals and seasons, and comprehensively use price, product and channel strategies to sell hotel rooms, chess and cards and restaurants. Only by keeping the hotel in an active position in the competition can we attract customers to the maximum extent, thus ensuring the completion of the hotel's business objectives.

4. Strengthen communication and cooperation among departments.

Establishing a good communication mechanism is the guarantee for effectively implementing the marketing plan and serving customers perfectly. Therefore, the marketing department will, as always, actively communicate and cooperate with various departments and cooperate with each other.

Deal with customers as a whole, give full play to the overall marketing vitality of the hotel and create the best benefits.

5. The specific objectives are clear.

A. The income from the conference plan is 6.5438+0.3 million, and the ideal goal is 6.5438+0.5 million.

B. The total income of the conference team and the tourism team shall reach 450,000.

C. the catering income brought by the marketing department exceeds 400,000 yuan.

In the new year, we will continue to explore and learn. We are looking forward to another busy and full year, but when we come back to sum up next year, we expect no more regrets. We don't expect perfection, but we expect the marketing department to improve, break through, innovate and, of course, have a good performance in the new year. I always believe in "Heaven rewards diligence". If you pay, there will be fruitful results waiting for you.

20xx, let's work together.

In the past year, with the correct leadership of the general manager and the close cooperation of other departments, the sales department basically completed the tasks in 2003. The work of this department has gradually matured. In this year, our specific work contents are as follows: 1. Foreign sales reception First of all, after a year of running-in and development, the sales work has gradually matured and the market has been expanding. Pushing the business hotel into the tourism market in an all-round way has improved the visibility of the hotel and strived to create economic benefits for the hotel to the maximum extent. According to the work plan at the beginning of the year, earnestly implement each item. In 2008, the sales department focused on personal business and conference sales. Due to the limitation of the hotel's geographical location, the occupancy rate of individual businesses is low. Increase the sales of business guests throughout the year, visit important companies to sign business agreements, and make different sales plans according to different seasons, such as targeted visits to customers. We paid a serious return visit and communication to the travel agencies with better ground connection team. 65438+ Most motorcycles will be in February 2- 10/0. We will contact the dealers in time. Pave the way for the overall sales of hotels in peak season. At ordinary times, when sorting out customer files, we will pay regular classified visits and constantly develop new customers. By the end of the year, * * * signed 454 agreements.

Summary of hotel sales in 2023 4 1. Regularly analyze market trends, characteristics and development trends, formulate market targets from the perspective of economic and social benefits, hold marketing seminars under the organization of the general manager's office every quarter, negotiate with front-line business departments to formulate quarterly sales opinions, report them to the general manager for approval, and organize their implementation according to instructions.

2. Visit customers frequently, get first-hand information, and review the visit records of mature companies and new companies submitted by sales staff. According to market changes, provide relevant information for sales seminars and make continuous improvement.

3. Coordinate departmental relations and strengthen horizontal communication and cooperation.

4. Review the annual (semi-annual) plan and annual (semi-annual) work summary submitted by the sales team, reservation center and art group.

5. Draw up the annual (semi-annual) work plan and annual (semi-annual) summary of the department.

6. Review the planning scheme of special service activities, and organize and supervise the work of employees. Reasonable deployment and use of internal staff, mobilize the enthusiasm of employees, improve the efficiency and level of employees.

7. Sign preferential housing agreements, travel agency housing price agreements and various cooperation agreements, subscription contracts and advertising service agreements.

8. Review the work report and reply to relevant instructions.

9. Check the promotional articles published by the hotel.

10. Coordinate and implement public relations and publicity work inside and outside the hotel.

1 1. Through reception, visits, news reports, media reports, etc. We strive to establish the image of the hotel in front of the public.

12. Do a good job in the promotion and publicity activities of various departments internally, manage the art production, and realize the publicity goal of hotel management.

13. Receive important guests, such as VIPs.

14. examine and approve the application form for artistic design and production, organize and supervise artistic design and production, review product quality, and maintain the style and reputation of the hotel.

15. Hire and supervise advertising professionals to complete and review major works of art, such as the layout of main banquet venues and large-scale advertisements.

16. Responsible for the overall planning and monitoring of hotel service identification and traceability.

17. Follow up the important reception, venue layout and scene atmosphere in the museum.

18. Prepare the gift plan, report it to the general manager's office for approval, and implement it according to the examination and approval.