Traditional Culture Encyclopedia - Hotel franchise - Planning scheme of Valentine's Day activities on Qixi in 2022 (7 selected articles)

Planning scheme of Valentine's Day activities on Qixi in 2022 (7 selected articles)

? Holding an activity can stimulate everyone's enthusiasm. At the same time, an interesting activity needs creative planning, and the activity planning must be written around a theme. So how do you write an activity plan? The following is the "2022 Qixi Valentine's Day Activity Planning Plan (7 Selected Articles)" compiled by me for you. Welcome to read, I hope you like it and share it!

2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Part 1? In July, in such hot weather, both supermarkets and clothing and beverage stores will launch corresponding promotional activities to attract consumers' attention and increase sales. Let's share the promotion theme of July activities, which is suitable for supermarkets.

? Activity purpose: Facing the off-season of summer consumption, in order to maintain and increase sales, we will carry out promotional activities to promote members' consumption, drive other consumers to join members, expand the fixed consumption groups in our supermarket and promote commodity sales by strengthening preferential treatment for members.

? Theme of the event (1): Unlimited shopping scenery, continuous discounts every day.

? I. Activity Time: August 7-August 9

? Second, the activity content:

? 1. Summer goods are sold at full price. (1 yuan beer and drinks, mosquito-repellent incense, pesticides, etc. ) launch different products for activities from time to time every day.

? 2. The daily special price remains unchanged. During the event, more than 100 kinds of commodities were lowered across the board and hit again. The low price is absolutely shocking, mainly pushing summer seasonal goods.

? 3. During the activity, you can enjoy the "shocking" price of beer by shopping in 38 yuan once. Daily limited supply 1 00L, per person limited 1 L (9 bottles1L).

? Customer service arrangement, poster recycling, gift and shopping voucher exchange.

? The cashier is arranged, emphasizing member discounts and membership card redemption.

? Pre-preparation: contact members for activities, personnel arrangement, poster promotion and production, membership card statistics and preparation.

? Activity theme (2): cool summer feedback (member discount)

? I. Activity Time: August 7-August 9

? Second, the activity content:

? 1. Increase the preferential products of members (except special products), stimulate the sales of goods through the preferential treatment of members, and increase and expand the fixed consumer groups.

? 2. Increase the poster discount angle. Through shopping, you can get gifts at the service desk with the shopping receipt and discount corner, and each person is limited to one, which can improve the efficiency of poster promotion and stimulate some consumers to buy goods in this supermarket.

? 3. Launch a large number of seasonal commodities at special prices.

? The hotel's Valentine's Day promotion plan should be not only creative, but also executable and operable in order to do a good job in Valentine's Day promotion.

? These activities are as follows:

? 1 lover glass bottle

? A four-star hotel located in Huanshi Road, Guangzhou held a theme activity called "Couples Glass Bottles" last Valentine's Day: the hotel provided colored glass bottles, and couples wrote love stories on paper, then stuffed them into bottles, tied them with ribbons and gave them to each other. It is reported that this marketing activity has low cost, but the effect is very good.

? 2 fragrant flowers send beauty.

? This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses and flowers. The venue was decorated with more than 300 roses to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing intoxicating music for the newcomers, and the unique saxophone playing and guitar playing will also make people intoxicated. Men can pick roses at will and give them to their lovers when they eat or leave. The mark of love will remain in my heart forever.

? Three black and white dress dinners

? In Beijing, a hotel once held a black-and-white dress dinner, stipulating that men should wear tuxedos, and women should be either white or black, accompanied by soft music accompanied by an indoor orchestra. During the dinner, the guests either eat buffet or dance. Some experts have analyzed that such a theme banquet is not necessarily the best, but it is better than a single catering promotion.

2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Part 2? Activity purpose

? Every year, the seventh day of the seventh lunar month is a traditional festival of Han nationality in China, Tanabata, which is called China Valentine's Day. In order to promote traditional culture, praise faithful love, and encourage people to celebrate Tanabata, more people will know about Tanabata through a series of public welfare activities such as large-scale love theme culture. At the same time, it also triggered the revival wave of China traditional culture festival to some extent.

? Activity form

? The activity is mainly in the form of garden, and the activity site is divided into interactive area (activity registration, competition and interactive venue) and leisure area (guests' leisure and merchants' participation).

? system

? Organizer: Shaanxi Ministry of Education

? Organizer: Shaanxi Hengdewei Exhibition Co., Ltd.

? Co-organizer: Xi 'an Qian Qiu Culture Communication Co., Ltd.

? Organizers: Shaanxi Marriage Registration Association, xi 'an Aihai Wedding Company, Metersbonwe Bang Wei Bang Wei Clothing, Shangri-La Hotel, etc.

? Supporting media: Shaanxi TV Station, xi Evening News, Xi News Network, Qixi Forum, etc.

? I. Theme of the event

? "Valentine's Day on Chinese Valentine's Day ktv brand-new fashion theme party activities"

? Love shock wave looking for the goddess in your heart

? Second, the activity time

? August xx, xx

? III. Purpose of the activity

? 1, through this activity, improve the brand appeal of ktv in xx catering and entertainment market;

? 2. The average daily turnover increased by 80%.

? (After the activity, the Finance Department will report the activity results to the General Manager. )

? Fourthly, the concept of activity.

? This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, combines the experience of local entertainment places, and plans to integrate the Qixi Valentine's Day planning book 20xx in view of the current consumption psychology of men and women in fashionable cities who like to look for passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to ktv to try to talk with "strangers". By carefully and strictly controlling the procedure of making friends, I believe that we can definitely create a cheerful and fresh lifestyle of clubbing (see item 6 of the planning case for specific control methods, the first wave of love shock).

? V. Methods of activities

? 1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

? 2. Through outdoor advertising, dj station (one ktvdj can be invited), led display screen, private room computer, etc. , release the activity information, content (20xx annual wedding planning book) and activity mode to the guests who have recently come to the company;

? 3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

? 4. This activity takes the lobby on the first floor of ktv as the activity center, supplemented by private rooms;

? 5. All female guests who visit ktv on June 5438+06 can get a rose in the bar.

? 6. When you come to the store and open a private room, you will get two chocolates.

? Activity of intransitive verbs

? Love hits the first wave: "find the goddess in your heart" (to be considered emphatically)

? 1. campaign slogan: resolutely talk to strangers;

? (2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

? (3) After the guest finishes the table/room, he will give the guest a friend card to fill in;

? 4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

? ⑤ If both parties are interested, they can communicate with each other through waiters and start dating;

? The second wave of love shock: "Show off yourself, hot mm call order" (this plan includes hall and private room). Our store will arrange special personnel to observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card from our store, and you can get a designated cocktail in the cocktail bar with the wine card (the selection of this activity is made by our store)

? Love strikes the third wave: "true confession"

? Ktv can provide couples who patronize ktv on Tanabata Valentine's Day with the opportunity to express themselves loudly on dj. And get a bottle of champagne (how can you not touch her/him on a special day? )

? The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)

? During August1May-August 16, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery ticket for August 16, and so on. Draw a Valentine's Day plan book 20xx on the spot with the lottery ticket.

? First prize: one room in Guo Xue Hotel, one room per night.

? Romantic decorations and a bottle of champagne;

? Second prize: one for each of the three digital MP4s;

? Third prize: a box of chocolates for ten people.

? (Specific implementation arrangements will be decided separately)

? VII. Site Layout

? 1, gate:

? (1) Doors and windows: two billboards indicating activity information;

? (20xx Valentine's Day Activity Raiders: ktv invites you and your partner to participate in the ktv Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. )

? 2 door glass: intimate shape, rose pattern;

? ③ Gate: decorated with pink balloons.

? 2. Hall:

? ① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

? 2. Make ink-jet carving on the marble wall on the second floor of the gate: Love shock wave of the new fashion theme party of ktv on Valentine's Day to find the goddess in your heart;

? 3. Stair handrails are decorated with red roses;

? 3.hall:

? 1.dj stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

? ② Silver reflective characters are engraved on the fence around the hall.

? Different sizes:

? Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

? The girls next door are learning from each other, vying for the golden pot to give birth to him.

? Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

? I want to be a lovebird in heaven and grow together on earth, two branches of a tree. ..

? Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

? Numerous Tanabata Valentine's Day planning books 20xx planning books.

? Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

? If the relationship between two people is long-lasting, it is still a matter of time.

? The pillars of the hall are decorated with roses and heart-shaped patterns.

? 4. Private room:

? (1), put a rose on the table in each room;

? ② Place an activity plan and detailed rules in each private room.

? Eight. Activity arrangement

? (1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

? (2) The Marketing Department shall make and install the advertising rack according to the drawings before 13;

? (3) The staff of the Hall Department and the Private Room Department shall cooperate with the artist 13 to do a good job in arranging the yard;

? (4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

? ⑤. The dj station in the lobby and the program department will arrange the adjustment of the music route and program during the activity, and report it to 14 general manager's program every day;

? ⑥. The marketing department should contact the advertising space and Guo Xue Hotel before 13 to make room and catering arrangements;

? ⑦. The planning department puts in activity advertisements (including outdoor and computer) before 12, and designs various cards;

? ⑧ All departments of our store made overall arrangements and unified the rehearsal activity process on June 5438+04.

? Nine, the end

2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Part 3? Dwelling Cafe, a warm corner of Valentine's Day.

? Valentine's Day is a good time for lovers to soak in cafes when flowers bloom all over the city. Find a warm place, drink a cup of coffee, drink a glass of red wine and eat a soft and sweet cake. How happy this is! Dwelling Cafe, located outside the south wall of Weigongcun Road Engineering University, can satisfy this wish of couples. The cafe is not big, but the smell of coffee and cake is all over the room, so it is difficult to leave. In particular, the "humble abode cake" made by the cafe is the original "Tiramisu", which is the authentic taste that the cafe owner specially learned from Germany. From raw materials to production methods, he never goes out of shape and never cuts corners. If you want to taste the authentic taste of Tiramisu, you have to come to Dwelling House. In addition, they also specially prepared a warm Valentine's Day package and romantic couple cocktails for Valentine's Day. Of course, red wine, chocolate and roses are also for couples. Whether it's a room full of bright sunshine or romantic lights at night, accompanied by faint music and rich coffee fragrance, only here is a comfortable corner for lovers to quietly talk about their love stories.

? Tanabata Valentine's Day promotion plan 3: Taidis, sweet mousse cake.

? In order to welcome Valentine's Day, Taidides cake mania's senior pastry chef carefully launched several classic Valentine's Day products, including heart-shaped cakes such as European chocolate mousse and honey mousse. The surface is decorated with flowers made of Swiss chocolate, which represents the affection of lovers.

? Hawaiian honey mousse cake ingredients, white chocolate flowers blooming on the surface of mousse cake, tell you the affection between lovers. The thick honey smell in mousse cake is like lovers in love, inseparable. Beneath the sweet honey is a vanilla cake with a honey mousse in the center. Unique mousse flavor, in the sweetness of honey, mixed with the taste of Hawaiian fruit, when Hawaiian fruit is chewed, the smell of sunshine spreads between your teeth and cheeks instantly, making you feel comfortable.

? From now until February 13, guests who order Taidis Valentine's Day cake during Valentine's Day activities will get 2 Swiss chocolate candies made by chefs. Give away 100 copies every day while stocks last.

2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Chapter 4? Activity time:

? 14 ( 14: 00- 16: 30)

? Love me? Can you do it? If you take me to the West Sea, you have to carry me across Lovers Avenue to the lobby.

? Activity rules:

? The starting point (starting line) of love is set at the entrance of the hotel, the distance from the entrance to the lobby is more than 700 meters, and the red carpet with a width of 1.5 meters is set on the roadside as the track.

? Prize setting:

? After crossing 2 14 meters (Ai I), at 2 14 meters, the staff directs the players to make three turns in the same place, and they can get mysterious gifts without landing. After crossing 520 meters (I love you), the staff directs the contestants to turn around for 3 times, and they can get the couple package without landing. Just take the couple into the lobby and get the "Deluxe Honeymoon Room 1".

? Activity preparation:

? The staff will follow up and supervise the compliance with the rules of this section every 100 meters/person, especially the difficulties, and guide passing vehicles not to stop and block the road. The medical staff is on standby at any time, and the staff prepares water cups to provide pure water and towels for the players.

? Website layout:

? On the right side of the main road, a red cloth with a width of 1.5 meters is laid as the track, and a' tip' reminding you to turn around and win the prize is posted on the ground at 2 14, 520 meters away from the finish line.

2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Chapter 5? The Left Bank Cafe, the Meeting of Coffee and Singing

? A cup of 100-year-old coffee has taken us through the four seasons, and at this moment of Valentine's Day, coffee will also tell about romantic species. It's kind of legendary.

? Zuo Anyuan Cafe, located on the first floor of Block A of Zhongguancun Science and Technology Development Building, specially launched a set meal for two in 99 yuan on Valentine's Day, including coffee, red wine and dinner. All customers who come to spend can get coupons for "Le Sheng" KTV. Maybe you can take her/him to find such a quiet corner of the city and have a happy and intoxicating festival.

2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) 6? First, the promotion slogan

? Love in August, hold my love.

? Second, the promotion time

? Xx year x month x day-August 25th (Chinese Valentine's Day)

? Third, publicize the agenda.

? Xx year x month x day-August x day (x days)

? Fourth, the promotion theme

? 1, showing just love and reasonable price reduction.

? 2. Prepare enough gifts to let love announce the world.

? V. Commodity promotion

? Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

? Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

? 1, special price of goods

? During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

? 2. Theme display: X month X day -X month X day

? Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

? Requirements:

? A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

? B, each store must pack at least X sets of "X sets" for theme display.

2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Chapter 7? Tanabata is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation wait for the answer, and the connection between hearts collides with the eternal spark of love.

? I. Background of the event

? Tanabata is a typical Valentine's Day in China. In recent years, it has become a festival that young people look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. In order to improve their popularity, many businesses actively seize this opportunity and engage in various activities. We are no exception, and we should seize this opportunity.

? Second, the theme of the event

? Love is on Qixi-I want to get along with you day and night.

? III. Purpose of the activity

? 1, enrich the live broadcast content of the anchor, enhance the entertainment of the live broadcast, and improve the visibility and appreciation of the live broadcast;

? 2. Enhance the initiative and enthusiasm of the anchor, open a door for the anchor through activities, and let the anchor spontaneously enhance the connotation and cultivate talents in many aspects;

? 3. Create a benign competition scene in which you chase after me and flourish among anchors;

? 4. Thanks to the fans for their long-term support to the anchor.

? Fourth, the activity time

? Thursday, August xx, 20xx, 19: 00 to 23: 00 pm.

? V. Contents of activities

? 1, active mode

? This activity is conducted in the form of a draft. The company invited Cool Dog anchor: xxx, room number: 109 1xxxx as the host and judging guest of this event.

? The anchor of the company *** 15 participated in this activity and jointly hosted the guests to show their talents, including but not limited to: song performances, dances, musical instruments, talk shows, etc.

? 2. Activity flow (see annex for details)

? 3. Review of activities

? Set up a review team, with Brother Jiang as the review team.

? The judges evaluated the anchor's popularity, talent and acting skills respectively.

? 4, review rules and rewards

? This event * * * established three awards:

? (1) Best Image Award: The anchor who receives the most "roses" will be awarded a photo album;

? (3) Best Talent Award: The anchor who received the most gifts, "Destiny's Tanabata", will receive a set of awards from Gaoding Cosmetics.

? (2) Best Popularity Award: The anchor with the highest PK score during the continuous wheat season will receive 9999 live gifts "Roses";

? The scoring statistics of the three awards all include the data of the live broadcast room of the host guests.

? Activity requirements of intransitive verbs

? 1. Attach great importance to it and organize it carefully: all groups are concentrated and planned in a unified way. This activity is a group activity, regardless of groups. It is necessary to make overall plans and require the anchor to actively cooperate to achieve zero mistakes;

? 2. Highlight the theme in various forms: around the main line of Qixi Valentine's Day, embody the essence of the festival, create an atmosphere, plan different styles of live content in the event, and increase the entertainment, appreciation and interaction of the event;

? 3. Strengthen publicity and create an atmosphere: each group must prepare three days in advance and guide the anchor to create a festive atmosphere in the live broadcast room in advance.