Offline catering wants to promote online drainage. Can the new retail that is very popular recently be done?

Hello, meat crazy hot pot takeaway to answer your question.

In the dozens of days when the epidemic broke out and people were worried, people were trapped at home and cut off the road to go out, but the advantage of online became extremely significant. Catering, shopping, office, sports and entertainment, but all industries that need people to gather have obviously accelerated the process of going online.

Online customer maintenance

For catering enterprises, having their own membership system, or CRM system (customer relationship management system), is relatively easy to retain and maintain customers.

But for catering businesses, how to do customer maintenance is very important. Make more use of tools such as community, circle of friends and official WeChat account to keep good contact with customers and lay a good foundation for other business lines in the future. This is a routine operation and should be done more actively and frequently; In addition, we should broaden other channels. For example, some food and beverage outlets have begun to use the most popular live broadcast form to let customers see the ingredients and the production process, and see the hygiene of the kitchen in the store, leaving a good impression on customers.

Today, China's social media ecosystem is still developing. In the era of information flooding, WeChat has become the dominant communication platform.

Make good use of the content of WeChat friends circle, customize the original promotion page with the help of WeChat friends circle advertisements, and display the storefront environment and featured products, thus strengthening the unique brand image. In the process of activities, activities are used to drain fission, and consumers have a sense of participation through the establishment of WeChat group, so the ultimate goal of the community is interaction among members, emphasizing the word "interaction".

Online takeaway needs to pay attention to efficiency and quality.

After the outbreak triggered a crisis in the catering industry, take-out became the first choice for self-help, and even old brands and five-star hotels that paid little attention to take-out began to try to transform and push for take-out. When the business environment changes, it is necessary to adjust the strategy and actively respond.

But in an extraordinary period, take-out needs to be realized online. For enterprises with limited manpower and high self-delivery cost, online platform is still the main choice. For most catering enterprises, the support of distribution capacity also needs to be realized through multiple platforms such as Meituan, Hummingbird, Dada, Flash Delivery and SF Express. Some people in the industry call it aggregate delivery.

For the efficiency problem, we need to consider it from the perspective of store configuration. Takeaway shops are best located in communities, office buildings, industrial parks and other densely populated places. High crowd density means high demand density, so as to make full use of the restaurant's production capacity and fundamentally ensure the efficiency of production and distribution.

With regard to quality, while ensuring the freshness of dishes and the effect of uploading pictures, restaurants also need to pay attention to the design of lunch box packaging, the design of stores, the reply to customer comments and so on.

Utilization of private domain traffic

Users come in, but they can't be "zombie fans". We must constantly communicate with them through content, activities and daily interaction to deepen trust.

In the face of traffic, you can't just think about realizing it. Knowing it is the result, and managing it is the process. Users will naturally realize that they are doing well. This cannot put the cart before the horse.

Through continuous contact with customers, as well as customer suggestions and feedback, contact the merchants themselves and do a good job in various services and follow-up work.