Traditional Culture Encyclopedia - Hotel franchise - How to design a successful theme hotel?
How to design a successful theme hotel?
First, the determination of the hotel theme
Defining a theme for hotel decoration is different from other hotels in publicity and marketing, and it is an important factor for theme hotels to accurately find the selling point of their own hotels. Once you form your own brand, it is difficult for other peers to copy it. Theme hotel is an experience product. In order to bring customers a good experience, we must pay attention to the harmony and unity with the natural or human environment outside the hotel and create a unique sensory experience and enjoyment.
Second, the theme hotel should have its own personality.
Since it is a theme hotel, it must have its own personality or uniqueness. The successful transformation of some hotels has not only kept the original economic price, but also made great efforts in overall design and decoration. With the improvement of consumption power, price is no longer the only standard for people to measure the quality of products, but the comfort of use and living is the standard now pursued.
Third, meet the functional requirements of hotel decoration.
To meet some basic requirements of hotel decoration function, the infrastructure such as hall, guest room and restaurant should be well done. The style of the guest room, the color of the sheets and curtains, the color of the floor and so on. Attention should be paid to all these details to make customers feel at home.
4. Theme hotels should have their own service culture.
Hotel culture is also a concern of theme hotels. Although the hotel is a place to provide services, but the service is not perfect, there is no service culture, it is difficult to impress consumers. A good service culture can not only attract more consumers, but also enhance the overall image of the hotel brand. Let consumers enjoy the unique emotional experience and hotel culture! Is this hotel culture interesting?
Five, the theme hotel accommodation space experience
Theme hotels need to pay attention to the experience of hotel accommodation space. The design of theme hotels pursues differences, but this does not mean that there are only differences between theme hotels. Theme hotels are essentially connected, that is, the experience for customers. Intelligent, professional and standardized services bring customers a good experience, which is the core of modern hotels.
In addition, the theme hotel construction needs a good decoration company to turn the design into reality!
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