What does ota Hotel mean?

OTA is a common abbreviation in the hotel industry. Refers to the online travel agency or online travel platform, which provides online booking and purchase services for consumers such as hotels, flights, car rental and other tourism service products.

The OTA platform will generally sign a cooperation agreement with the hotel. Through these agreements, hotels can publish their own hotel room information and prices on the OTA platform for consumers to choose and book. On the OTA platform, consumers can browse the hotel's related information, room type, price, comments and so on. , according to their own needs to make choices, complete the reservation and payment.

OTA platform has played an important role in tourism. They can provide consumers with more convenient, fast and diversified booking and purchase services, and at the same time provide more exposure and sales channels for hotels. However, OTA platform also has some problems such as incomplete hotel information and price fluctuation, which requires consumers and hotels to strengthen communication and management in cooperation.

The advantages of hotel agents are as follows:

1. The inherent cost of opening a hotel is very high. However, as a third-party agent of the hotel, you can sell hotel listings online without such a high investment, and you can own a number of high-quality hotels at the same time, which has produced a qualitative change.

2. At present, there are many hotel models, including apartments, villas, homestays, small and medium-sized hotels, inns and farmhouses. These are enough for us to develop. We don't have to run business offline one by one, and we are basically connected online. We can go to platforms such as Where to Go, Tuniu, Public Comment, WeChat Hotel, and get to know the real information of the hotel at multiple levels.

3. The hotel agent will not charge the hotel merchant commission, and the hotel has no account period, so the hotel accepts this form more. And help them allocate housing and increase passenger flow, which is mutually beneficial.