How to write an exhibition planning letter? Is there a more detailed sample?

XX Company’s Exhibition Plan (Draft)

AA Group’s Exhibition Plan (Draft)

1. Foreword: 2. Exhibition time: month and day, 2006 ( Exhibition work should be arranged three days in advance) 3. Location: 4. Personnel:

5. Exhibition background analysis:

1. Conference analysis:

Professionality ; Brand; Authoritative; International;

2. Exhibitor composition:

3. Participants analysis:

A, competitors: AA, AA, etc. (Competitors’ exhibition themes, exhibition scale, content, and purpose. Adjust exhibition planning according to competitors.)

B, media; C, channel dealers around the world; D, other units and personnel;

6. Purpose of exhibition:

1. Channel expansion;

A. Analysis of existing channels:

Based on AA The channels require re-establishment, which means that the company's current AAAA agents are not included. Taking advantage of the opportunity of channel dealers from all over the country to gather here, we will develop AA channel sales and carry out nationwide channel establishment and product promotion.

Channel characteristics:

1) The AA conference brings together channel dealers from all over the country. It has the characteristics of a wide geographical area and can well expand national agencies;

2) Participants basically belong to the AA industry, which is highly industry-specific and has very clear investment targets;

3) Advantages of products: The theme of the exhibition is "Innovative Marketing Methods? Expand Market Channels" ?Build an agency system. Among them, among the marketing methods, AA has the characteristics of integrating the advantages of other AAs, and is "high quality and low price", which is helpful for the expansion of channels;

2. Company brand promotion; it can be done through The AA conference conveyed this new brand image very well.

3. Terminal customer expansion; Terminal customer expansion is a small gain from participating in the exhibition and will be demonstrated on site.

4. Build momentum and promote new products (AA) to the market; at this conference, many companies spared no effort to launch new products to attract investors or channel partners, and then expand the product market. Through this conference , which can effectively promote product brands and warm up future channel expansion.

5. In-depth understanding of market information dynamics, national policies, and market demand.

The AA industry event is a gathering place for information. Not only can you collect a lot of competitor information, but you can also learn about the latest market trends. By communicating with different channel vendors in various regions, you can understand different markets across the country. need.

7. Exhibition arrangements:

Pre-exhibition:

A. Booth preparation: 1. Determination of exhibition theme; (to be determined) 2. Determination of booth; 3. Booth layout; (omitted)

Including: material preparation; overall design of the booth (not only grand, but also novel and creative);

B, agent invitation And strategies:

1. Channel personnel will make appointments with interested agents to participate in the exhibition in advance by sending invitation letters.

2. Prepare some gifts that can be divided into two. One of them is sent to the agents along with the invitation letter before the exhibition, so that they must come to the booth to complete a complete gift.

3. Make lanyards with the company logo and name printed on them and distribute them to visitors for free on site. Since these lanyards are usually beautifully made, most visitors are happy to exchange them after getting these lanyards. Visitors wear these eye-catching lanyards on their admission tickets and move around the venue, which is equivalent to many mobile billboards promoting our company for free.

4. Agents participating in the conference can participate in the lottery to win prizes such as digital cameras and mobile phones.

In the exhibition:

Product promotion activities:

A. Implementation of promotion policy, agents who sign agency cooperation on the spot will be given certain discounts (to be determined)

B. Agents who sign on the spot can obtain MP3, video cameras, digital cameras and other gifts according to conditions;

Media reports:

2. The company website will be synchronized Reports; 3. Media reports in Shenzhen, Beijing and other places; 4. Publicity on major website forums/BBS/blogs;

5. Other event planning

After the exhibition:

1. Agent’s tracking and follow-up.

2. The publicity at this time is mainly to follow up with the agents negotiated by the exhibition, engrave the hot scenes at the exhibition into a CD, integrate the image, and then package it.

3. Follow-up reports on the website;

Exhibition materials:

1. Promotional materials:

A. Agent invitation letter; B. Company profile; C. Company advertising clothing; D. Product brochure; E. Posters; F. Gifts;

2. Negotiation materials: A. Business card B. Related contracts

< p>4. Service information: A. Customer information statistics table B. Guest sign-in book C. Business card holder: One is to place the business cards of the company's staff, and the other is to place the guest's business cards.

Effectiveness prediction:

1. AA’s channels will be developed for the first time, products will begin to enter the market, and the channel framework will be initially formed;

2. The company’s new name will be borrowed from This platform was well publicized and the company's new image was promoted.

3. The AA brand has been initially established and promoted, and the brand's reputation has been improved on a high platform.

4. Sign orders from some end customers; obtain first-step customer usage information to provide first-hand information for future market promotion.

Exhibition budget (omitted)

1. Exhibition fees 2. Exhibition hall construction costs 3. Production costs of promotional items 4. Preparation of related gifts 5. Media costs

6. Accommodation and food expenses for exhibitors.

Notes:

1. Pay attention to the placement and presentation of notebooks during the exhibition to prevent them from being stolen

2. Pay attention to the whereabouts of invited agents. Arrive on time and receive timely reception

3. During the exhibition, exhibition staff are not allowed to eat on site. They must reflect the standard requirements of an international brand and keep the exhibition hall clean and tidy.

4. A summary meeting should be held in time after closing every day to summarize the day's work, solve problems in a timely manner, compile agency letters of intent, and try to make appointments with important customers that night.

5. Exhibition staff should be uniformly dressed, reflecting the company’s good spirit and the operational requirements of international brands.

6. Make a list of items before going to AA, and organize things according to the list when you go to AA to prevent omissions.

Guangzhou Honggu Leather Products Co., Ltd. Leather Products Exhibition Planning Plan

Foreword

Organized by China Light Industry Federation, China Leather Association, China Plastics Processing Industry Association, Guangzhou The 10th China (Shiling) Leather Goods Festival, an international "leather goods feast" co-sponsored by the Municipal People's Government and hosted by the Huadu District People's Government, will be held from December 23rd to 25th. At that time, the CCTV Gala will grandly unveil the 10th China (Shiling) Leather Goods Festival, and the opening ceremony and the gala will be combined into one. Deputy District Mayor Li Xiaodong, relevant persons in charge of the Propaganda Department of the District Party Committee, Shiling Town, Honggu Night Large-scale Cultural Gala and Honggu Leather Goods, as well as more than 20 news media including Nanfang Daily and Guangzhou Daily attended the press conference.

At present, the competition in the domestic leather goods industry is fierce. There are thousands of large and small leather goods companies. In addition, strong foreign leather goods brands continue to enter. The territory of the Chinese leather goods market is constantly changing. Redistricting. "Only when China's leather goods industry develops in the direction of continuous brand upgrading can it gain strong development momentum and have a broad market space." - Deng Shenwei

Taking advantage of the opportunity of the Leather Goods Festival, our company will further explore And carry forward the exquisite leather handicrafts of our ancestors and promote the national leather industry handicraft culture. In order to expand a larger market space, obtain brand premiums, and then join the ranks of the world's top leather goods brands.

Use strong media as a platform to integrate resources from all parties and establish a strategic direction for the Honggu brand upgrade. Through entertainment marketing, Honggu’s brand awareness and reputation have been greatly improved.

Two. Exhibition time: December 23 to 25, 2010

Three. Location: Shiling Leather City, Huadu, Guangzhou

Four. Exhibition Personnel:

General responsible person: On-site reception staff: Translator responsible: On-site consultation: Exhibitor training:

Uniform exhibition clothing;

Exhibitor discipline:

a You are not allowed to leave the booth without permission. In special circumstances, you can ask for leave from the management staff; b. Customers must be three steps away from the booth and must greet them with a smile;

c If there are customers in the booth, Do not occupy customer reception seats.

Work guidance for exhibitors:

a. Collect information; b. Communicate with customers; c. Distribute promotional materials to targeted customers and convey company information; d. After the exhibition, collect customer information Information;

e information distribution.

5. Exhibition background analysis:

1. Event analysis:

Professionality: The 10th China (Shiling) Leather Goods Festival will be held for three days , in addition to the opening ceremony, Shiling's 25 square kilometers of built-up area will be used as a large display platform, including Shiling (International) Leather City, Shiling (Global) Leather Hardware Leading Market, Guangzhou Shiling? Nahai The three major exhibition areas of the Leather Goods Expo are the main exhibition areas, fully demonstrating the prosperity of Shiling leather goods industry.

Brand: The 10th China (Shiling) Leather Goods Festival will present "Brand Shiling, Charming Flower Capital" in a grand, concise, novel and fashionable way.

Authority: China Light Industry Federation, China Leather Association, China Plastics Processing Industry Association, and Guangzhou Municipal People's Government jointly sponsor; Huadu District People's Government coordinates and undertakes; Shiling Town People's Government, Chengdu Central Asia Economic Culture Co., Ltd. jointly planned; Shengland Group and Honggu Leather Goods title sponsors; Shiling (International) Leather and Leather City, Huadu Wenzhou Chamber of Commerce, Guangdong Leather Goods Industry Association, Guangzhou Shiling Leather Goods Creative Elite Association; French Leather Association , Europe-China International Cooperation Association, Italy ARS ARPEL Group, Guangdong Provincial Sewing Equipment Chamber of Commerce, Guangzhou Huadu District Federation of Industry and Commerce Shiling Branch, Guangdong Province Hunan Leather and Leather Professional Committee, Guangzhou City Huadu District Federation of Industry and Commerce Jiangxi Chamber of Commerce, Guangdong With the full support of the Taizhou Chamber of Commerce in Zhejiang Province, the opening ceremony of the 10th China (Shiling) Leather Goods Festival is about to achieve a new breakthrough, highlighting the characteristics of "commercialization, specialization, and innovation", and continuously expanding the China (Shiling) Leather Goods Festival and The influence, appeal and cohesion of Shiling leather goods industry. This will be a brand event that fully demonstrates the innovative development results of leather goods, promotes extensive exchanges and cooperation in the leather goods industry at home and abroad, and jointly enhances the charm of China's leather goods capital through the strong alliance between government and enterprises.

International: The exhibition area will have exhibition platforms for finished leather goods, creative leather goods design works, and sewing machinery and equipment, attracting leather goods brand companies, sewing equipment buyers, and leather raw materials from all over the world and across the country. Auxiliary material manufacturers gathered in Shiling. The China (Shiling) Leather Goods Festival has become a frontier for displaying the overall image of Huadu Shiling to the outside world. It has become a booster for promoting brands, promoting industries and promoting economic development. It is also a way for Huadu Shiling to go global and dialogue with the world. A "golden business card".

2. Exhibitors:

Woodpecker, Cadillac, Septwolves Leather Goods, Dunxi Milan, Red Dragonfly, Goldlion, Scarecrow Mexican, Lacoste, Hugo Boss, etc. 3, attended the meeting Author's analysis:

A. Competitors: (the theme of the competitor's exhibition, the scale, content, and purpose of the exhibition. Adjust the exhibition planning according to the competitor.)

B. Media: CCTV and other media will be invited to shoot and record the party on-site.

6. Purpose of exhibition:

This is a leather goods feast, which will display "Brand Shiling, Charming Flower Capital" in a grand, concise, novel and fashionable way. It is specifically aimed at the leather goods industry. The products on display are all high-end products and are very close to our company's brand positioning.

This is an international event for leather goods, with a large scale and far-reaching influence. There are many well-known exhibitors and exhibitors from home and abroad.

The exhibition is located in Huadu, Guangzhou. The cost is not very high and it is close to water and buildings. The exhibition is held in December, which happens to be the best-selling period for leather goods.

1. Channel expansion;

1), channel characteristics:

A. The 10th Leather Goods Festival brings together channel dealers from all over the country, with The wide geographical scope can well expand the national agency;

B, the participants basically belong to the leather leather goods industry and are highly industry-specific;

2, the company Brand promotion;

Our brand image can be well conveyed through the leather goods event:

Corporate spirit: Collaboration and pursuit of excellence;

Corporate philosophy ：Pragmatic and courageous;

Corporate vision: Chinese national brand;

Brand positioning: Chinese own leather goods brand;

Market positioning: Casual genuine leather women's bags market;

Product positioning: personalized leisure, handmade leather goods;

Golden Three Languages:

China’s own leather goods brand handcraftsmanship, pure leather production is the best in the country Lifetime free cleaning and maintenance for 1,000 chains

3. Expansion of end customers;

The expansion of end customers is a small gain from participating in the exhibition, and demonstrations will be conducted on site.

4. Build momentum and promote the product (Honggu Leather Goods) to the market;

At this conference, many companies spared no effort to launch new products to attract investors or channel dealers, and then To expand the product market, through this conference, the product brand can be well promoted in the market and warmed up for future channel expansion.

5. In-depth understanding of market information dynamics, national policies, and market demand;

This leather leather goods industry event, where information is gathered, can not only collect many competitors Information, you can better understand the latest market trends, and understand the different market demands across the country by communicating with different channel vendors in various regions.

6. Pre-exhibition arrangements:

Pre-exhibition

A. Booth preparation: 1. Determination of exhibition theme; (to be determined) 2. Determination of booth; 3. Booth layout; (omitted)

B. Agent invitation and strategy:

1. Channel personnel will make appointments with interested agents to participate in the exhibition in advance by sending invitation letters. ,

1. Prepare some gifts that can be divided into two, and send one of them to the agent with the invitation letter before the exhibition, so that they must come to the booth to make a complete gift. .

C. Media reports: 1. Simultaneous reports on the company website; 2. Media reports in Guangzhou Huadu and other media;

7. Preparation of exhibiting products:

Project Name Quantity Budget Remarks

8. Budget: Booth costs: Exhibit transportation costs: Publicity and promotion costs: Personnel costs: