Inspirational stories of entrepreneurship

Entrepreneurial inspirational story 1 Deng Jinhong's entrepreneurial story in one acre and three points: 12 months, and the transaction volume ranges from 500,000 to 10 billion.

An acre field was established on 20 1 1, which is a B2B platform for bulk trading of agricultural products. Although the company has achieved 2000% growth in the past four years, it was not until this sentence was fermented on social media that an acre of land was first known by the internet circle.

Three months ago, the reporter first walked into the office of an acre of land. At that time, the company had only 1.300 employees, and was recruiting a large number of people.

Everyone crowded into a small office, and even put a screen in front of the bathroom to set up temporary work. Those who come to visit the peace talks and cooperation can only make do with two chairs in the tunnel. The only meeting room staff in the company can't book it, and some county delegations visit here every day.

Today, three months later, when the reporter walked into an acre of land again, their office area expanded several times and they rented several floors of new offices in a building next door. The number of employees has exceeded 3000.

This is the network speed. Some insiders feel that the last time the Internet industry experienced such rapid growth was Meituan. When the group buying industry rose.

An acre field was established on 20 1 1, which is a B2B platform for bulk trading of agricultural products. Although the company has achieved 2000% growth in the past four years, it was not until this sentence was fermented on social media that an acre of land was first known by the internet circle.

Deng Jinhong, founder and CEO of Yimutian, was born in 1985. After graduating from college, I failed to start my own business twice and entered Baidu twice. Finally, an acre of land was created. On July 10, he said in a speech at Geek Park: 20% of the ingredients you eat every day may be provided by an acre of land.

Trial and error in five directions

Only the sixth direction is to make money, which is the "where to go" mode of agricultural product trading information.

In 2009, it happened that Baidu Marketing Department was doing a rural informatization project, and no one wanted to take it over, so I took it over and made it the most successful public welfare project of Baidu at that time.

This project lasted for two years and completely changed my fate. After I learned a lot about rural society, I found a phenomenon: I grew up in the countryside before I was four years old, but I didn't expect that after 20 years, my impression of the countryside as a child didn't change much from the countryside now. I remember when I was a child, there were many young laborers in the countryside. Now there are almost only the elderly and left-behind children, and the phenomenon of empty nest is serious. Among the 700,000 natural villages in China, many even disappeared.

China's rural areas and farmers should not be like this. People in cities enjoy modern technology and a richer life, while the countryside has become a forgotten world.

So on 20 1 1, I left Baidu to set up an acre of land and decided to start a business in the rural market.

The reason why it is called an acre of land is because I once thought of looking up at the starry sky on the balcony. Many people always record it as an acre of land. In fact, there is a big difference between field and land. Land reminds people of planting, but besides land, fields can also remind people of pastoral and be more poetic.

There were only three people who started a business at that time. We tried six directions and failed in five.

The first is to help farmers buy feed. Now there are many agricultural group buying websites. I did it a little earlier then. The awareness of farmers, distributors and capital has not been realized, and everyone's enthusiasm for cooperation is not high.

The second direction is to encourage farmers to fill in breeding files on our website. We gave him virtual coins, and more than 20 thousand farmers filled in the files, but it was still difficult to shake the circulation system at that time.

The third is to help farmers sell things to traffickers; The fourth is to cooperate with university student village officials, and each village should establish a village official website to edit the content and become a rural community; The fifth is to help wholesalers sell agricultural products to the hotel kitchen.

These five projects have failed, and we conclude that a big reason is that the era of mobile Internet has not yet arrived. Many farmers go to an acre of land from 7 am to 9 am and log in at night. During the day, farmers are basically 12 hours offline. But buyers are active online during the day, and the two groups of people are parallel tracks and will never touch each other.

Only the sixth direction is to make money, which is the "where to go" mode of agricultural product trading information. At that time, only one person in our line was doing part-time maintenance, but it could bring in 654.38 million yuan of income every month, mainly membership fees and advertising fees.

From 20 1 1 to September 20 13, an acre of farmland mainly relies on the "where to go" mode of this agricultural product, that is, providing information services, such as searching the price of Chinese cabbage, and you can see some Chinese cabbage price information released by buyers and sellers. After doing it for several months, I found that tens of thousands of people log on to our website every day, and many people offered to entrust us to sell or purchase agricultural products. This makes us start to think: Can we provide more services besides information platform positioning?

At that time, there was no foreign model to refer to, and there was no such information gap abroad. So I drove to the countryside to investigate.

In Baidu, we used to be received by the local mayor and county magistrate on business trips to the countryside, staying in the most advanced hotel in the county and eating the best food. After starting my own business, I drank a little peanut wine with farmers every day in the countryside and lived with them for two or three months. Teach them how to surf the internet every day. Farmers are really hospitable, the kind that eats, packs and carries.

Let agricultural transactions match accurately.

Order agriculture is the general trend in the future. I will tell you what I need before you plant it.

At the end of 20 13, I found a very exciting data: 30% of the users who visit an acre of land every day log in through their mobile phones, and farmers can also log in to an acre of land through their mobile phones during the day. This means that we can match farmers and buyers for transactions.

2065438+June 2004, officially tried to do online+offline transaction matching mode. Today, the company has 3,000 employees and 2,500 offline teams. Eighty percent of these people are locally recruited. In the past, they all sold houses and fast-moving consumer goods in the local area, and the wages we paid them were much higher than those in the local area. Their daily job is to go down to the fields, educate farmers, cooperative directors and large growers to use internet tools, and teach them how to chat and trade with buyers all over the country with our products. In addition, when buyers come to do business with farmers, our employees will help buyers look after the goods and lock in the supply.

At present, there are about 700,000 natural villages in China, and we have covered over 30,000 villages. In the future, it is hoped that the offline team will have 6,543,800 people, covering 6,543,800 villages. I think this is a turning point. Covering 654.38+ 10,000 villages and an acre of land, the brand will make large growers take the initiative to use my service. In the future, we will increase the recruitment of offline personnel from fresh graduates, and the state now encourages college students to return to their hometowns to start businesses, which is exactly what we want.

In July of 20 14, we only had 500,000 transactions a month, and now it has reached 65.438+000 billion a month. The daily transaction volume exceeded 300 million yuan. There are mainly two kinds of people who are active on our platform at present. One is the supplier, including retail investors, large households, cooperatives, brokers and leading enterprises (such as New Hope), and the other is the demand side, including wholesalers, restaurants, supermarkets, deep processing enterprises, export-oriented enterprises of various types and levels.

In the past, the transactions between these two types of people were mainly completed through many middlemen and brokers. Many times even the middleman can't find the goods. Our appearance has eliminated the information asymmetry of all people, even middlemen and brokers are also beneficiaries, because most agricultural production in China is retail investors, and brokers are needed to do the work in order to achieve large-scale transactions.

An acre of land makes all aspects of agricultural transactions more efficient. If there are 10,000 people in China who want to buy cabbage today, the transaction is completed through a very complicated many-to-many relationship. After we appeared, we realized the accurate matching of transactions between the two parties through systematic algorithms, including price, quality, specifications, distance, weather, credit rating and so on.

Investors didn't understand us before, but later they came to us. We basically raise money passively and don't even do PPT. We only showed them the background information. At that time, many investment companies were robbing. Six or seven institutions voted for us, so it can be said that money is not bad. Many institutions miss us, because our prices are rising every month, and many people can't accept it. There are also many investors who don't know much about agriculture. They have a sense of substitution when investing in other e-commerce companies because they are consumers, but they have no sense of substitution for agricultural products. Even if they use our App, they can't make optimization suggestions.

After the transaction is completed, we will also do order agriculture and technology export. Order agriculture is the general trend in the future. I will tell you what I need before you plant it. In the past, Mr. Wang looked for demand after delivery, and then produced on demand. This requires us to be more deeply involved in agricultural production, such as helping farmers to use chemical fertilizers and pesticides rationally and improving the ability of supply chain integration.

Now some traders who import agricultural products from Taiwan Province Province are also using our service. In the past, these traders had to go through middlemen at all levels to sell Taiwan Province's agricultural products to the mainland. However, they lack the speed advantage of spreading goods to all wholesale markets in the country in an instant. You know, speed is the life of agricultural products circulation, and a day's delay will cause huge losses.

Mining agricultural big data

It will tell you how many cucumbers will be shipped to a city in the next few days and how many things will be shipped out of the city.

At the end of August, we will cooperate with China Meteorological Bureau, Ministry of Agriculture, Academy of Agricultural Sciences and other institutions to launch a real agricultural big data product, which will be led by the technical team we dug from Canada. This product can be used by both buyers and sellers and even journalists. It will tell you how many cucumbers will be shipped to a city in the next few days and how many things will be shipped out of the city. This will help the government to control the price. In the past, the government's vegetable basket project to stabilize local vegetable prices mainly relied on subsidies. We don't need subsidies in the future, we just need to control the supply relationship.

The media can also know in advance in which city an agricultural product may be out of stock and in which city the agricultural product is unsalable. Can give an early warning of out-of-stock unsalable sales.

In fact, what we do is three things. One is to build a credit system with big data, the other is to solve the problem of information asymmetry with the Internet, and the third is to formulate industry rules with scale.

At present, the company is still at a loss, and the biggest cost is manpower. But the company's revenue is increasing every month, mainly from advertising, finance, big data and logistics. Among them, advertisements are put by sellers and buyers. Finance means that we cooperate with local banks, such as some local postal savings banks, to provide loans to reputable wholesalers and carry out supply chain finance business. Big data is to do some cooperation with local governments. Logistics is to solve the problem of empty running of trucks by trading big data. Many attempts will be made in the classification of agricultural products and the formulation of industry standards in the future.

We won't make the price difference of agricultural products, and we don't want to make this money. These incomes should belong to farmers. Our model is B2B in C2C. Every user is an individual, but the transaction amount is very large. Taobao's transaction is tens of hundreds, and ours is tens of thousands of yuan.

We won't do B2C either. Let other companies do these businesses. In fact, many catering enterprises, B2C websites, micro-stores, supermarkets and Taobao stores all purchase goods from us. For example, rural bases used to purchase goods from dealers, but now they are shipped from cooperative production areas, and an order can save millions.

We are not worried about the entry of giants, the genes are wrong, and the model is different. Other e-commerce companies enter the countryside and take the route of industrial products to the countryside in order to find new markets of the original model. They have also tried to do some work to promote agricultural products, but the effect is not obvious.

One acre of land only does one thing: agricultural products go up. We only help farmers to easily buy and sell agricultural products, so that farmers can earn more money, so that vegetables do not rot in the ground, do not throw in the ditch, do not spend too much logistics costs, do not spend too much trading time. When farmers have money, they will go to other e-commerce platforms to buy industrial products.

This will be the return after ten years.

In recent years, the agricultural e-commerce market has undergone great changes. First of all, the state pays more and more attention to the circulation efficiency of agricultural products, which is mentioned in the No.1 document of the Central Committee every year. But now, with the entry of the Internet and venture capital, the country suddenly has a grip and the policy has an attachment point. Secondly, the land transfer policy is implemented, and the land of small households is transferred to large households, and we only need to dock with large households.

Now many large farmers are already fertilizing with drones and monitoring with cameras. In particular, the modernization of many modern agricultural cooperatives exceeds our imagination. Finally, the construction of cold chain transportation industry and wholesale market, the completion of expressway and the application of the Internet of Things, all aspects of resources are overweight this market. We are just one of the forces.

At present, the biggest obstacle to the development of this market is the habit of users. Many farmers still don't trust us. We let them download our application. They think we cheat them on traffic and don't believe that we can sell 10 mu of products through the small screen of mobile phones. Just like many people were afraid to buy clothes online before 15.

Many farmers are still used to looking for brokers, and they are used to paying with one hand and delivering with the other. However, once he makes money through an acre of land, he will become our fans completely. Our vision is to create a new agricultural civilization, in short, to make circulation more efficient, production more scientific and food safer. All food safety problems are not the last mile, but the production process. These problems can be solved by reshaping the induction mechanism and agricultural rules. For example, contract farming can make food safety more controllable and traceable.

Although the state has proposed to encourage agricultural e-commerce and promote the Internet to transform agriculture, it will take time for the top leaders of some local governments to understand this matter. Some county magistrates want us to invest in building a building to promote GDP and employment, and then generate taxes. They are more concerned about the improvement of hard power and are not interested in the improvement of soft power such as the Internet.

Many of our employees come from rural areas, and we have designed a generous benefit-sharing mechanism. I am a major shareholder, and all employees of the company account for the third largest shareholder of the company. I hope that these people who come out of the countryside can realize economic freedom in one acre and three points quickly, and then return to the countryside where they came out.

At present, there are many entrepreneurs around farmers, farmers and agriculture. In addition to our model, there are some entrepreneurs who try agricultural products, agricultural technology, farmers' services, rural construction, and even some very subdivided entrepreneurial projects, such as some agricultural products e-commerce companies specializing in Muslim market, Northeast market and Tibet market. But to really turn the desert into an oasis, it depends on everyone's patience. We have been walking for four years, but we think it will take at least ten years to pay off.

Entrepreneurial inspirational story 2 Yunnan 2007 college entrance examination champion gave up Shanghai's high-paying job and went back to his hometown to start a business to fry spicy crabs.

Recently, the real estate circle and restaurant circle in Kunming were covered by an article entitled "Confessions of a Shanghai Jiaotong University graduate: Why I went back to Kunming to fry spicy crabs". "The article is screened out. The article tells the story of Yan Xi, the champion of Kaiyuan Science College Entrance Examination in 2007, who returned to Kunming to start a business.

"Does the college entrance examination champion sell fried crabs? ! ""Give up the high-paying job in Shanghai and go back to Kunming to start a business? " Many people think this idea is a bit crazy. Yan Xi doesn't think so. He said that he only did what he liked.

Pursuit of the ultimate, love to play, love life.

"I am an outgoing and impulsive person. When my mind is hot, I do what I want to do. " Yan Xi said of himself.

He did a lot of crazy things.

Such as the college entrance examination. In 2006, Yan Xi was admitted to Sichuan University with more than 80 points. Moreover, he felt that he didn't play well and ignored the dissuasion of his family and friends. In 2007, Yan Xi became the top science scholar in our city with 675 points and was admitted to Shanghai Jiaotong University.

Like riding a horse. During the summer vacation of her sophomore year, Yan Xi and her college roommate decided to go to Beijing by bike from Shanghai. Although I don't have long riding experience, with firm will, Yan Xi and her roommate rode1500km for 1 1 day, and completed the previous plan.

Like running. In her junior year, Yan Xi participated in the Shanghai Marathon and the Hangzhou Marathon successively, completing the challenges of the half marathon and the whole marathon.

Another example is work. After graduation, Yan Xi entered a real estate company in Shanghai. In the first year of work, Yan Xi's team did not take a day off for more than three months, creating a number of sales miracles: Country Garden Shili Yintan project opened for sale of 3.5 billion yuan; Evergrande Offshore Venice Project opened with sales of 2 billion.

In addition to enthusiasm, Yan Xi also has a valuable quality-persistence. He said, "It's just hard at first, and then you'll find it's no big deal. Just like running, it is difficult to start, but after crossing the line, running fast and slow can always finish. "

Trying to start a business, tired and happy.

While working in Shanghai, Yan Xi tasted all the delicious food in Shanghai. Nanxiang steamed buns, Xiao Yang fried-dumpling, crab powder tofu ... but he misses the taste of his hometown. Why? The Yunnan foodie summed up the most crucial point: that is not spicy!

Yan Xi began to cook her own "spicy" food. Jiangnan water town is famous for crabs, and the first dish cooked by Yan Xi is spicy crabs. Although Shanghainese who likes light taste can't taste this spicy taste, he fell in love with making spicy crabs and came up with the idea of making catering industry.

After working in Shanghai for one year, Yan Xi returned to Kunming and still worked in real estate sales. But the idea of cooking has been lingering. During his work, Yan Xihe met a friend in the real estate industry-Chen, a native of Guangxi. They hit it off and decided to enter the catering industry!

And Chen used their spare time to learn from teachers and went to Yunnan to find raw materials. From the beginning, the crab took a fancy to the Burmese crab with thick meat and tender meat, which is suitable for frying. In order to make the aroma and spicy taste of pepper melt into the delicious crab meat and bring a satisfying taste to Yunnan people, they purchased hundreds of kinds of peppers, and finally selected 6 kinds of pepper seasonings and 4 kinds of pepper combinations. During the boiling process, the sauce is constantly changed, and the sauce with the best ratio of raw materials and various aniseed is taken out.

They turned the kitchen into a laboratory. After using 85 kilograms of crabs and hundreds of kilograms of ingredients and preparing 1 for many years, last year, in 10 months, "Crab Sea Spicy Crab" came into being.

Initially, He Chen sent the fried crabs to customers' homes by ordering food through WeChat and telephone. Although a person sends a small number of copies every day, the secret fried Chili sauce was labeled as "exclusive private taste" as soon as it was born, which was welcomed by customers and many repeat customers.

Gradually, there are more and more customers who love crabs, and one person can't meet the needs of customers. Yan Xi and Chen Jie recruited employees and accelerated the expansion of offline experience stores.

20 15 15 15 The offline experience store "Crab and Spicy Crab" located at Cheng Chun Road 165 opened, centering on the offline experience store, radiating Kunming and spreading all over the city.

Now, in addition to Hejin, there are four staff members in the store, and frying crabs has become a standardized process. The freshest crab, the best seasoning, "crab in the sea" is in full swing. As soon as it debuted, it was rated as one of the top 20 snacks in Kunming by Urban Times.

Keep going and do what you like.

In the process of starting a business, Yan Xi also used new thinking. After the opening of the offline experience store, he used the online to offline of the Internet (the combination of offline business opportunities and the Internet makes the Internet a mode of offline transactions) to "Confession of a Shanghai Jiaotong University graduate: Why did I go back to Kunming to fry spicy crabs?" This article was published on WeChat, and it reached 8000 readings in just a few days, further enhancing the popularity of Crab Sea.

At first, his family opposed him to do the catering industry, thinking it was hard and unseemly; Some friends don't understand his actions and say that he is "negative energy". "I am the' CEO' of the spicy crab, and I enjoy the real sense of accomplishment brought by every spicy crab." Yan Xi said.

Partner Chen has resigned to run "Crab Sea" and still works in the company, leading a life of company during the day and shopping at night, with no rest days. He feels that this hard work is nothing to what he likes. The number one scholar in the college entrance examination is just his glory. What he wants to do is a young man who keeps fighting for his favorite career.

Asked about his future plans, Yan Xi said that we should first do a good job in the company and "Crab Sea", and there may be some new attempts in the future, but the concept of "only doing what you like" will not change. Just like the name "Crab in the Sea", taken from his favorite the legendary swordsman, the feelings, hatred, honor and disgrace in the sword shadow are not as good as the laughter of the sea coming from the green valley.

Entrepreneurial inspirational story 3: From the monthly salary of 800 to the value of10 million, the entrepreneurial story of the post-80 s couple starts from scratch.

Post-80s entrepreneurial story: from a monthly salary of 800 to a value of 10 million!

The post-80s, who have reached or approached the age of 30, have now become a new rising force in the business world. Many of them have created legends through their own efforts.

Employment, cultivate a sense of responsibility in hardship.

Arriving at Tianchuang Jiacheng Cultural and Creative Company in wuxi new district Industrial Expo Park, the reporter was immediately attracted by many oil paintings and various artworks decorated on the company wall. Almost all of these oil paintings are from the hands of Tian Cheng, the chairman. This 1982 young man born in Lianyungang once regarded oil painting as his ideal. But the reality is that in 2003, after graduating from Suzhou Vocational College of Arts and Crafts, he was admitted to the Central Academy of Fine Arts, but his family's economic conditions did not allow him. Under the introduction of a friend, he came to an electric vehicle manufacturer in Wuxi to plan.

When his classmates started in 500 yuan with a monthly salary of1,his monthly salary was only 800 yuan, and his working and living conditions were very difficult-eight people lived in a dormitory without air conditioning. "If you go to the toilet outside in summer, you can be taken out by mosquitoes." Tian Cheng said that during that time, he got up at 6 in the morning and went to bed at 12 in the evening. He is often so tired that he falls asleep without washing. "When they heard thunder at two or three in the morning, they all jumped out of bed and ran into the yard, and covered the cartons and goods placed outdoors with canvas in the heavy rain." Tian Cheng said that his original pride and edges were gradually worn away, and at the same time he cultivated a sense of responsibility.

After working for one year, his girlfriend, who is one year younger than him, is about to graduate. Tian Cheng wants to go back to Suzhou, but his girlfriend doesn't agree. She even said, "You can't even eat this pain. I look down on you! " Tian Cheng broke out and left the factory for Suzhou without saying a word. A few days later, the head of the department called and said that he would be fined. He replied, "punish if you want." The next day, the general manager called for a raise, but Tian Cheng said, "I don't want a raise either." On the third day, the boss said, "Come to work tomorrow." He returned to the factory. "I comfort myself that as long as I can stay in this company for one more day, I can stay in other units for three more days." A year later, the company grew and Tian Cheng was promoted to planning director, and his monthly salary rose to 5,000 yuan.

Start a business, and the first business will be ruined.

After his girlfriend graduated from graduate school in 2005, Tian Cheng wanted his girlfriend to work in the company. But the company thinks it is not easy for them to manage in one department. So he asked his girlfriend to open a graphic studio near the company. Chengyou Tian went to help his girlfriend when he was free, so he was criticized by his colleagues in the company. In early 2006, he left the electric car company to start a business with his girlfriend.

It is not easy to start from scratch. "I have analyzed that there are thousands of graphic production companies in Wuxi alone. I don't have any background and resources, so it's hard to surpass them. But at that time, there were less than ten electric vehicle industrial design companies in China, and I had an advantage in this line. " So he decided to change careers. But a few months later, the couple's monthly income was only 1800 yuan.

"We designed a 30 yuan decal for our customers. I found that I could no longer do pure design, so I went to the factory to process and design products. " Tian Cheng said that the first printed matter business he received was more than 8,000 yuan, but customers found quality problems. He explained to the customer that the workers had made a mistake in production. "The customer told me,' Don't do it if you don't have the ability to be a boss. I haven't seen anyone put the blame on employees when something goes wrong. I wish I could find a hole to drill down. "Tian Cheng redone all his customers. Although he lost his first business, he learned a lot.

Experience: Only when you are creative and persistent can you have a chance.

With his own experience in the electric vehicle industry, he quickly adapted to the market demand. He not only does design, but also provides value-added services to customers. "I provide optimization suggestions for their products to meet individual needs. For example, install reflective decals on the car body so that the car can be seen dozens of meters away; The seat is equipped with a 3D net to prevent sun exposure and water accumulation. I plan marketing ideas for clients. My starting point is not to make a profit, but to help customers make money. If the customer makes money, I am not afraid that I have no profit. "

In 20 10, when his company occupied 70% of the exterior decoration market of China electric vehicle industry, he turned his attention to the design of automobile industry. Without any experience and channels, I initially made a brand show car for 4S stores to attract attention. Without advertising funds, he thought of a way to rank first in Taobao search without spending money. "The market price of a set of body stickers is four or five hundred yuan, but my price tag is 8,000 yuan-1 ten thousand yuan. Large automobile manufacturers rank prices from high to low when searching, so our company must be at the forefront. Seeing that my price is much higher than the market price, the other party will be curious and ask, why is yours so expensive? Of course, I would say that the craft is special and so on. This is a set of individual selling prices. If mass customization, we only need four or five hundred yuan. " This move has attracted the attention of automobile manufacturers. Next, Tian Cheng designed four of the five products in the National Body Creative Competition held in Kia, Da Yue, and won the most votes.

Today, the company has set up three subsidiaries. This year, it plans to sell hundreds of millions of yuan, and Tian Cheng's net worth also exceeds 10 million yuan.

As a successful entrepreneur, his advice to today's college students is: find your own position and stick to it.