Mid-Autumn Festival event promotion plan

2022 Mid-Autumn Festival event promotion plan sample (general 6 articles)

In order to ensure that the event can be successfully held, it is essential to formulate an event plan in advance. The event plan starts from the event The purpose, requirements, methods, methods, progress, etc. are all laid out in specific, thorough, and highly operable plans. How should we write an activity plan? Below are the 2022 Mid-Autumn Festival event promotion plan examples (generally 6 articles) that I have collected for everyone. They are for reference only, and everyone is welcome to read them.

Mid-Autumn Festival Promotion Plan 1

1. Promotional Objectives

Use Mid-Autumn Mooncake consumption to drive store sales and activate mooncake sales with the store image. The average daily sales volume is expected to be at Increase by 10%-20% during the promotion period

2. Promotion content

1. Buy Mid-Autumn mooncakes and get Coca-Cola for free

Buy Mid-Autumn mooncakes for more than 90 yuan and get 355ML Coca-Cola for free 2 Listen (valued at NT$3.6)

Buy Mid-Autumn moon cakes worth NT$200 or more and get 2 bottles of 1250ML Coca-Cola (valued at NT$9.2)

Purchase Mid-Autumn mooncakes above NT$300 and get 2 bottles of 2000ML Coca-Cola (valued NT$13.6) Yuan)

2. Gift baskets:

There are three grades of 298 yuan, 198 yuan, and 98 yuan respectively.

298 yuan gift basket: Seven Star Cigarettes + California Lay's + Mid-Autumn Mooncake worth NT$80 + Melatonin

￥198 Gift Basket: Double Happiness Cigarettes + Harvest Dry Red + Mid-Autumn Mooncake worth NT$60 + Brain Relaxation

￥98 Gift Basket: Value 40 yuan Mid-Autumn Mooncake + 20 yuan tea + California prunes

3. During the promotion period (9, 3-9, 12), anyone who purchases more than 300 yuan in the store will receive a box of exquisite mooncakes. (Value 20 yuan/box)

4. Promotion for teachers on "Teacher's Day" on September 10th: Teachers who shop and consume at xx on September 9th and 10th can get it with their teacher's certificate An exquisite mooncake or gift (worth about 20 yuan)

3. Integrated promotions

1. Media

Promotions will be broadcast on a rolling basis on the music traffic channel every other day Advertisements 8, 17-9, and 12 are broadcast 16 times a day for 15 seconds each time.

2. Shopping Guide

Actively launch various promotional information on the "Shopping Guide" from 9, 1 to 9, and 13.

3. In-store broadcasting

From the opening of the store in the morning to closing time, relevant promotional information broadcasts are broadcast every two hours.

4. Store layout

(1) Off-site

a. Create a Mid-Autumn Festival promotion above the free parcel locker;

b , wrap the wall columns on the protective frame and paste some holiday coloring pages to build momentum;

c. It is possible to hang balloons in the square to pull vertical banners;

d. At the entrance Hang a "XX Shopping Plaza Mid-Autumn Festival" banner

(2) Inside the venue

a. Use self-stickers on the slope wall of the main passage to decorate and enhance the festive atmosphere;

b. Hang flags provided by the Coca-Cola Company over the entire store;

c. Post the slogan “Millennium Month Gifts” on the background of the mooncake area and on two pillars; paste Coca-Cola promotions on both sides ;

d. Hang red lanterns over the moon cake area.

5. Other support

Health products are sold at a special price of 15%.

Free delivery is available for group purchases of 3,000 yuan or 20 boxes of mooncakes.

4. Promotional expenses

Media advertising expenses: 10,000 to 20,000 yuan

Coca-Cola series gifts: 60,000 yuan

On-site, Off-site layout fee: RMB 0,60,000

Moon cake cost: RMB 60,000

Total: RMB 130,000 or RMB 80,000

5. Specific operations< /p>

1. The 15-second advertisement for the Traffic Channel is entrusted by the company to produce xx advertisements. The advertising content at different stages should be specified in the advertising contract; it is scheduled to be completed on the 16th of August.

2. The purchasing department is responsible for drawing up the product list and the marketing department is responsible for contacting the xx Evening News Printing Factory to produce the shopping guide; see the production arrangement for this issue for details.

3. The on-site broadcast scripts are provided by the marketing department. Each of the three promotional broadcast scripts should be submitted to the broadcast room two days in advance.

4. The specific design of the inside and outside layout should be the responsibility of the marketing department and the art team. The company can produce it and the art team is responsible for the production. If it cannot, the art team will contact external units to produce the final layout. The art team will complete it and the administrative department will do it. Good procurement coordination work; the scheduled venue layout will be completed on August 18.

5. The Purchasing Department is responsible for introducing mooncake manufacturers, charging each manufacturer a promotional fee of more than 500 yuan, and is also responsible for formulating mooncake prices and market research plans, and completing relevant plans before August 5. Mid-Autumn Festival Promotion Plan 2

Activity 1:

Theme: "Mid-Autumn Festival Moon Sacrifice Ceremony in Scenic Spots" Special Folk Activities

Activity Time: 20xx.09.27 Night< /p>

Activity introduction: The Mid-Autumn Moon Festival has always been a traditional festival celebration in the scenic spot. This year, new accessories such as lotus lanterns, candle boats, and temple bells have been added. In addition, the frogs and insects chirping at night in the scenic spot make the entire festival The moon ceremony has a more retro feel. In addition to the Hanfu song and dance cultural performances during the ceremony, after the ceremony there was also the sharing of food and offerings to worship the moon, which not only allowed people to feel the strong Han customs and folk culture, but also allowed some lucky participants to receive tributes that symbolized good fortune.

Participating groups: the general public, men and women on blind dates, college students, orphans, etc.

Activity 2:

Theme: Condolences to orphans and disabled children, watching beautiful scenery, making moon cakes , Show love

Theme slogan: "The moon is full in the sky, and the world is filled with love"

Activity time: 20xx.09.27

Activity introduction: The Mid-Autumn Festival is full of moon people It is also a day for reunion, but there are always a group of people who cannot be reunited with their families on this day. This time, the scenic spot invited orphans from the Yangzhou Orphanage to celebrate this festival together. The content is no longer simply to give the children food, drink, and play. Instead, it is to teach them to make mooncakes by themselves during the Mid-Autumn Festival. The mooncakes are dedicated to the loving people who have always cared for and cared for them. In addition, at the Mid-Autumn Moon Ceremony that night, some of their children will also perform wonderful performances for everyone.

Participating groups: caring people from all walks of life

Activity three:

Theme: Blind date

Theme slogan: The main theme of love

p>

Activity time: 9.22 for the first phase, mid-to-late October for the second phase

Activity introduction: The scenic spot is the first scenic spot to combine social activities with outdoor tourism.

Activity Four:

Theme: "Mid-Autumn Night·Camping Moon Viewing Party"

Activity Time: 9.27

Activity Introduction: Mid-Autumn Festival It is a night of reunion, but there are still many people who are in a foreign land and cannot go home for reunion, or who want to spend such a festival in a different way. The scenic spot has specially planned a camping moon viewing party. In addition to participating in the Mid-Autumn Moon Festival, Yes, you can experience the ancient Han culture, watch fireworks, camp for free, and if you are lucky, you can get unexpected surprises. Participating groups: enthusiastic readers, radio listeners, representatives of outstanding college students

Activity 5:

Theme: "Treasure Hunt in Scenic Areas"

Activity Time: Mid-Autumn Festival ( 25-27), National Day (1-7)

Activity introduction: The treasure hunt activity is another special activity in the scenic spot. In the past, it was usually only held during May Day and National Day. This year’s Mid-Autumn Festival Arranged before the National Day and very close together, the scenic spot will extend the span of the treasure hunt activities so that more citizens and tourists can participate and get more fun and luck.

Participating groups: All tourists who come to the scenic spot during the Mid-Autumn Festival and National Day

Activity 6:

Theme: Collection of interesting expressions in the scenic spot

Theme slogan : "I am the protagonist and I am happy, freezing the happy scenic spot"

Activity time: 9.20-10.10

Activity introduction: Just stay in the charming background of the scenic spot during 9.20-10.10 Record your own fun and funny expressions, happy and interesting moments.

There are no restrictions on photography equipment, don’t play with technology and play with mood, don’t be professional but have fun. Send photos to the forum, email xx, or mobile phone MMS to xx; photo requirements: close-ups of expressions during the scenic spot, and interesting moments can be recorded.

Participating groups: tourists visiting the scenic spot during the Mid-Autumn Festival and National Day. Mid-Autumn Festival Event Promotion Plan 3

1. Event Organizing Committee

1. Responsible: Board members, General Manager Office, Planning Department

2. Members: Heads of various departments

2. Activity time: September 6 to September 3

3. Mid-Autumn Festival planning plan - purpose of the activity:

Taking advantage of China's traditional festival "Mid-Autumn Festival" and the Chinese people's second long holiday "National Day" to create the second sales peak in the mall, and to target the cold market after the long holiday to slow down and reduce the sales decline trend.

IV. Mid-Autumn Festival planning plan - activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!

5. Activity slogan: abbreviated

6. Scene layout:

(1) Off-site layout:

Gate couplets: 10,000 Families are reunited to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. Horizontal couplet: Celebrate the festival;

Hung on the exterior wall: huge: width: height=1x13m, promotion content;

Hung above the door 8 red lanterns.

(2) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang a tag at the top of the mooncake street to enhance the atmosphere of the mooncake street;

4. Hang corresponding palace lanterns at the main passage, elevator entrance, and mooncake pile on each floor; 3 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisle of each floor; 1 hanging flag.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern (made of kt board) in the center of the middle hall. Hang the square words "Happy Mid-Autumn Festival" below the large lantern, and then add other words. Ornaments.

7. Publicity Strategy

1. DM poster publicity (see attached table for specific operation details);

2. Television media publicity:

< p> a. Promotional content: moon cake launch, group buying, bulk buying of moon cakes and related activities;

b. Time: September 2, 26;

c. Fee collection:

d. Promotional form: animated pictures and text.

3. Large banners and display boards outside the venue;

4. Announcement and promotion inside the venue;

5. Small banners to promote the content in crowded places in the community. : "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: 521521"

8. Activity Strategy:

Activity 1. Shopping over 2 to retain happy moments

p>

Event time: September 1st - September 3rd

Event content: If you spend more than 2 yuan in this mall at one time, you can show the computer receipt to the new bride at the entrance of the mall. Wedding Photography Consulting Office participates in the lucky draw.

Award settings:

First prize: Photography package worth 288 yuan

Second prize: Photography package worth 198 yuan

Third Prize: Photography package worth 98 yuan

For details, please consult the Bridal Wedding Photography Consultation Office. The prizes for this event are sponsored by Beautiful Bride Wedding Photography. Mid-Autumn Festival Promotion Plan 4

1. Activity Background: The Golden Autumn Festival is a traditional Chinese festival. At this time of year, mooncakes have become the best way to give gifts to relatives and friends and express blessings. It is a great gift, but due to many reasons, such as overtime work, last-minute commitments, face issues, too many people to send to and it is troublesome to give it in person, etc., people can only give up this blessing even if they really want to.

Nowadays, almost all major supermarkets in the region carry out promotional activities such as discounts and price reductions or additional gifts, and customers have lost interest in this. Direct face-to-face gifting can be difficult for some people to express their emotions.

2. Activity theme: Don’t worry about giving gifts during the Mid-Autumn Festival. Ambassador xx will help you deliver them to your home personally. (The Mid-Autumn Festival Ambassador of xx Mall will personally send you blessings to relatives and friends, and solve your gift-giving worries)

3. Target group: People who are unable to give gifts to relatives and friends due to various reasons.

4. Purpose of the activity:

1. Increase mooncake sales profits and increase sales through this activity.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Ambassadors when giving gifts.

3. Provide convenience to customers and attract more customers.

4. Convey emotions to customers.

5. Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the means of enterprise competition and make differences.

5. Activity content:

1. Time: x month x day - the day before the Mid-Autumn Festival

2. Location: The activity is limited to Shenzhen city

3. Activity preparation:

a. Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

b. Drivers must be familiar with urban driving routes and are required to reduce time consumption during transportation and improve transportation efficiency.

c. Educate the "Mid-Autumn Ambassador" on language and movements, and learn how to deal with problems encountered.

d. Make appropriate improvements to the mooncake selling price to try to increase the overall profit.

e. Contact the card dealer and purchase a certain number of exquisite cards, preferably cards that can be classified according to different gift recipients, such as lover cards, family cards, friend cards, etc.

6. Event promotion:

Event promotion can use TV advertisements (this method is too expensive) for short-term promotion, and at the same time, it can be combined with the traditional method of distributing promotional tickets for multi-faceted promotion. Promotion, but mainly based on batch sending of short messages as the basic promotional method.

1) Fast speed: the dissemination of the message is not limited by time and region, and it is the same in any province or city across the country; millions of mobile phone users can receive it immediately after sending it. Advertising information. The content of published advertisements can be changed at any time to ensure that the latest information is available in the shortest possible time.

2) Accuracy: The biggest feature is that it reaches the recipient’s mobile phone directly, transmits information “one-to-one”, strongly regulates reading, has strong timeliness, and has a 100% reading rate! In the media and people Within the limited time of contact, the frequency of contact between people and advertisements can be increased.

3) Strong instantaneous sensational effect: It has an instantaneous sensational effect unmatched by any other advertising media.

4) Low cost: The publishing fee is very low. Compared with the advertising costs of traditional media, which often cost hundreds of thousands or even millions, the cost is almost negligible. Submitting through the SMS platform is cheaper than sending text messages directly with a mobile phone, which greatly reduces the advertiser's advertising cost.

Short message batch sending can quickly and effectively seize market opportunities with its speed, accuracy, and instant sensation. It can send company product promotion information and promotional products to groups through text messages. By reaching the majority of users’ mobile phones, the effect of getting twice the result with half the effort can be achieved. You can also publish member notifications, internal employee notifications, supplier notifications, and conduct return visits to customers and members. In addition, on the occasion of the Mid-Autumn Festival and the National Day, Liqun uses the short message batch sending platform to send some text blessing messages, which can invisibly enhance the affinity of the company. This is a long-term solution. As a short-interest batch sending company, I only recommend Shenzhen Junxian Technology Development Co., Ltd.

7. Notes:

1. After customers purchase gifts, they must package them according to their requirements, and ask and register the detailed address and best delivery time required for delivery. It is best to It allows customers to provide their contact number and the contact number of the gift recipient so that they can be contacted in special circumstances when making a gift.

2. The words and deeds of the "Mid-Autumn Ambassador" represent the honor of the mall. The "ambassador" must be strictly selected. The image and language affinity must be good, and the "ambassador" must be aware of the problems that may be encountered. Be educated.

3. In order to avoid some problems, the delivery items for this event can only be limited to Mid-Autumn Festival gifts and cannot involve cash. The gifts must be inspected during packaging and no cash can be stored.

4. Since there may be situations such as customer rejection, this should be explained when promoting the event, and it should be explained that if this happens, the mall will return the original gift to the customer.

5. When rejection or customer absence occurs, the "ambassador" must contact the person in charge of the mall as soon as possible, inform the situation and continue with the next task. The relevant personnel of the mall will contact the customer or recipient. Ask for solution.

6. The gifts must be purchased from the mall, and the purchaser must leave his or her real contact number and name. If the return is delayed due to an incorrect number, the mall will inspect the goods after 7 days. The right to process, this should be stated at the time of promotion or activity.

7. The self-written message in the card is the customer’s most sincere wish for the recipient and a frank expression of emotion. Therefore, when choosing a card, you must pay attention to its exquisite appearance and the connotation of the text inside. If there is an adjustment in the price of mooncakes, the card can also be changed to a desk calendar, etc. Of course, it must have relevant introductions from the mall. Doing publicity.

Indicate that some products are not included in the rush sale and use posters on site to indicate this.

This activity can also be used to refund 30% of the payment amount for goods purchased during the rush sale period. You can go to the service desk to collect the refund amount with the amount and time on the shopping receipt.

Note: Supermarkets can launch daily Mid-Autumn Festival specials, launch two to three special low-priced goods every day, and use special low-priced goods to drive the sales of other goods. These special low-priced goods are the best It is related to the Mid-Autumn Festival. Compared with other shopping malls, these products must have an absolute competitive advantage in price.

8. Like to take "family portraits"

For purchases over 200 yuan, you can take a 5-inch photo on-site with your shopping receipt as a souvenir, and you can take it now.

Time: Mid-Autumn Festival)

Location: Plaza at the entrance of the shopping mall

Co-organizer: XX photo studio or XX film company

Operation Description:

x You can set up a scene on site, or build a pavilion to create the ancient charm of the Mid-Autumn Festival, or arrange it into a modern reunion and festive scene.

x It is best to include the name of the mall in the photo, so that you can think of the mall when you see the photo later.

9. Special service measures:

For many customers, they have to buy mooncakes. The types and prices of mooncakes in various shopping malls are similar, because most customers choose to buy them nearby. More convenient. How to make it more convenient for customers and how to attract customers from other shopping malls to purchase in this mall requires the introduction of distinctive service measures. Mid-Autumn Festival Promotion Plan 5

1. Purpose of the event

The Mid-Autumn Festival has always been a good time for restaurants and hotels to do promotions. It is also an opportunity to stimulate consumers and stimulate consumption. This event is a The purpose is to obtain better profits. On the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the minds of consumers.

2. The theme of the event

"Joy the Mid-Autumn Festival and the gifts will continue to be given."

3. Objects of the activity

Carry out different Mid-Autumn Festival promotion activities for different groups of people, high school, middle and low, to effectively take care of different groups of people.

4. Event time

September XX - September XX

5. Event format

Discount; gift; Lucky Draw

6. Specific content of the event

1. During the promotion period, anyone who dines in our restaurant and spends over 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.

2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.

3. During the event, anyone who dines in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.

7. Event advertising

1. Place outdoor advertisements in places with concentrated traffic, such as train stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

8. Other related strategies

Personnel transfer, hotel layout, etc. must be arranged in advance and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation. Prepare. Mid-Autumn Festival Promotion Plan 6

1. Purpose of the event:

Mid-Autumn Festival, one of the three traditional Chinese festivals, National Day, and a national long holiday. This event is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main theme of "Mid-Autumn Festival is more affectionate" and fully highlights the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and uses highly humane activities to impress consumers. The National Day chapter takes "Happy National Day Ode" as the main line and is divided into four series: "lucky", "affordable", "membership" and "fashionable". Through the National Day series of product promotion activities, we will strive to not only strive for product sales peaks, but also Win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

2. Event time:

September 23, 20XX - October 8, 20XX

The National Day holiday ended on the 7th, and the Mid-Autumn Festival Giving gifts and having the reunion dinner are all done before the 6th, so the time for this event is set at the above time.

3. Activity theme:

"Join the Mid-Autumn Festival and National Day, and enjoy the wonderful Hualien together"

4. Activity content:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, full of love"

(I originally wanted to hold a Happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum.)

" The joy is in Hualian, and the love is stronger."

1. XX Mid-Autumn Festival Food Festival - Mooncake Exhibition

In conjunction with the food festival, the "Famous Moon Celebrates the Mid-Autumn Festival - Mooncake Exhibition" ”, focusing on launching new mooncakes with different characteristics and flavors from mooncake manufacturers.

2. XX Nutritious and Healthy Products Festival

The Mid-Autumn Festival has always been the peak sales season for health care products, especially after the large-scale promotion of "gifts and health" in health care product advertisements in recent years. , more and more consumers choose health care products as gifts during the Mid-Autumn Festival. On the other hand, since health care products have considerable profit margins, suppliers should be very strong in promotion, cooperation and cooperation. Big ones. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and on the other hand, it can also effectively stimulate the sales of health care products during the festival.

3. Exhibition of famous wines and specialties in XX

The Mid-Autumn Festival is always the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the exhibition of famous wines and specialties, Specialty product exhibitions can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets and sell them at a reduced price.)

4. "Hualian sends affection and Mid-Autumn Festival presents gifts." ”

Anyone who purchases mooncakes or tonics over NT$200 in this supermarket will receive an exquisite gift. (Suggested gifts are red wine, lighters and other fashionable items)