Traditional Culture Encyclopedia - Hotel franchise - How to do a good job at the front desk of a hotel?
How to do a good job at the front desk of a hotel?
How to do a good job in front desk sales? Hotel front desk is an important department in hotel management, which mainly undertakes a series of work centered on the actual sales of hotel rooms. For example, guests can check in, check out and check out. At the same time, the front desk is also a comprehensive department of hotel business activities and customer service. In order to increase the income of room sales, the receptionist at the reception desk not only directly handles the check-in procedures and arranges rooms for the guests, but also provides face-to-face sales in the reception service. The success of the front desk sales directly affects the guests' understanding, evaluation and re-visit, and ultimately affects the management effect of the hotel. In order to do a good job of sales at the front desk, the receptionist at the front desk must know the characteristics of the products and services sold by his hotel and the sales target. Among them, mastering the method of customer quotation and sales promotion skills is an important prerequisite for doing a good job in sales. Therefore, the continuous research, summary and application of these methods and skills has become an important part of the success of general desk work. First, the quotation method is a promotion method for hotels to exaggerate the sales volume of their products by using oral description skills to arouse customers' desire to buy. It includes marketing skills, language art, professional ethics and so on. In the actual marketing process, we attach great importance to the pertinence of quotation. Only by adopting different quotation methods in time can we achieve the best sales effect. Mastering the quotation method is the basic skill to do a good job in sales. The following are several quotation methods commonly used in hotels. 1, high and low trend quotation This is designed for guests who pay attention to identity and status. This quotation method first tells the guests the highest holiday of the hotel, so that the guests can understand the high housing price provided by the hotel and its supporting environment and facilities. When the guests are not interested in it, they turn to selling rooms with lower prices. Our receptionist should be good at using language skills to convince guests that high prices are accompanied by advanced enjoyment, and guests make purchase decisions. Of course, the included price should be relatively reasonable. 2. Low-high trend quotation This quotation can attract guests who have compared the room prices and bring a broad tourism market to the hotel. This quotation method is beneficial to the competitive advantage of the hotel. 3. Cross-arrangement quotation method This quotation method provides all the current prices of the hotel to the guests in a certain order; First quote the lowest price, then the highest price, and finally quote the middle price, so that guests have the opportunity to choose a moderate price. In this way, the hotel not only adheres to the clear price tag, but also maintains the business ethics, which not only facilitates the guests to choose freely in the whole house price system, but also increases the opportunities for the hotel to rent high-priced houses and gain more benefits. 4. Selective quotation Using this quotation method, the operator at the front desk is required to be good at distinguishing the payment ability of the arriving guests, and can objectively choose and provide a suitable price range according to the interests and needs of the guests. Generally, there are no more than two quotations, which reflects the accuracy of estimating quotations and avoids hesitation in choosing quotations. 6. "sandwich" quotation This quotation refers to the price of the services provided, in order to weaken the weight of the intuitive price and increase the possibility of customers buying. This kind of quotation is generally described by the receptionist in oral language, emphasizing that the services provided are suitable for the interests of the guests, but not too much. 7. Flexible quotation Flexible quotation is a kind of quotation method that flexibly quotes the guests according to the current price of the hotel and the specified price fluctuation range. This quotation is generally stipulated by the hotel authorities. According to the specific actual situation of the hotel, it can float appropriately within a certain price range, quote flexibly, adjust the needs of guests, and make the room occupancy rate and economic benefits reach an ideal level.
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