Over 20 cities issued a document to encourage group purchase of commercial housing: some of them can be discounted by 30%.

"Buying a house by group purchase" has become an important content in the policy toolbox of local property markets, and many cities have issued documents to encourage group purchase of commercial housing.

According to the incomplete statistics of the paper, from June to September 30th this year, at least Taiyuan in Shanxi, Zhongshan in Guangdong, Shenyang in Liaoning, Tonglu in Zhejiang, Tongling in Anhui, Pu 'er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Suining in Sichuan, Lianyungang in Jiangsu, Haining in Zhejiang, Macheng in Hubei, Meishan in Sichuan, Hangzhou in Zhejiang, Baise in Guangxi, Zhuji in Zhejiang, Xinghua in Jiangsu, Qingyang in Gansu, Wuzhou in Guangxi and Shaoxing in Zhejiang were included.

Many cities have issued documents to encourage groups to buy commercial housing.

Encourage government agencies and state-owned enterprises and institutions to buy.

Among the cities that have issued "group buying houses", some cities explicitly encourage government agencies, state-owned enterprises and institutions and other groups to buy houses.

Take Changchun City of Jilin Province as an example. On July 8 this year, the General Office of Changchun Municipal Government of Jilin Province issued the Notice on Several Measures to Further Promote the Stable Development of the Real Estate Market. The notice mentioned that it supports the centralized bulk purchase of commercial housing. Support organs, state-owned enterprises and institutions, universities, research institutes and social organizations to contact real estate development enterprises and organize centralized bulk purchase of commercial housing. Group purchase requires pre-sale permission of commercial housing, and real estate development enterprises shall not sell below the cost price.

Taking Huanggang, Hubei Province as an example, the Supplementary Measures of Huanggang City, Hubei Province on Further Promoting the Stable and Healthy Development of the Real Estate Market also mentioned that government agencies, institutions and large enterprises are encouraged to organize group buying activities, and development enterprises will give discounts of not less than 3% of the total amount of individual house purchases for groups of more than 20 people.

On July 4th, Bazhong City, Sichuan Province issued the Notice on Several Measures to Promote the Stable and Healthy Development of the Real Estate Market in the Central City. The notice mentioned that real estate development enterprises are encouraged to sell commercial housing by group purchase and actively carry out marketing activities for party and government organs, employees of enterprises and institutions and community residents to buy commercial housing. Trade union organizations at all levels actively organize employees to buy commercial housing according to the rigid demand and improvement demand of employees' housing, and the preferential prices reached in coordination with development enterprises are not included in the proportion of the decline in the record price of commercial housing.

In addition, Zhuji, Zhejiang, Suining, Meishan and other places also encourage government agencies, state-owned enterprises and institutions and other groups to buy houses.

Chen Xiao, a senior analyst at Zhuge Housing Search Data Research Center, mentioned that from the perspective of cities that have introduced such policies, some weak second-tier and third-and fourth-tier cities are the main ones, and most of these cities have the characteristics of high inventory pressure and are difficult to get rid of. By encouraging group purchase, it can promote the commercialization of commercial housing, reduce inventory pressure and ease the wait-and-see mood of buying houses. Encourage some state-owned enterprises to carry out such activities. On the one hand, these groups have their own purchasing power, on the other hand, they can also play a leading and exemplary role.

The group purchase discount is big, and the house price in one place can be discounted by 30%.

It is also a major feature of local policies to encourage housing enterprises to make group purchase concessions in cities that have issued the policy of "buying houses and buying groups".

Take Wuzhou City in Guangxi as an example. On September 25th, Wuzhou issued the Notice of Ten Measures for Promoting the Healthy Development of the Real Estate Industry in Wuzhou. The notice mentioned that from the date of promulgation of these measures to June 5438+February 3 1 day, 2022, a number of high-quality buildings will be selected and organized for public sale. The discount rate of commercial housing participating in group purchase preferential activities shall not exceed 30% of the record price, and shall be reported to the Municipal Housing and Urban-Rural Development Bureau for approval. Encourage enterprises to buy housing for enterprise talent placement. If more than 20 sets are purchased within 5 years and transferred to the name of enterprise employees, 50% local retention transaction tax subsidy will be given in the transfer link.

This also means that the real estate participating in the group purchase preferential activities can get a maximum discount of 30%.

There are also some places that implement differentiated preferential policies according to the number of houses purchased.

Taking Tonglu County, Zhejiang Province as an example, the policy shows that real estate enterprises are encouraged to carry out preferential activities of buying houses and buying groups. On the basis of preferential filing prices, 3% discount will be given to those who buy commercial houses 10 sets (more than 5 sets of pure overlapping or joint projects) at one time; Buy more than 20 sets at one time and enjoy a 15% discount; If the talents recognized by cities and counties purchase commercial housing for the first time, they can enjoy a 3% discount when purchasing a single set.

On August 24th, this newspaper learned from official website, the government of Meishan City, Sichuan Province, that the Housing and Urban-Rural Development Bureau of Meishan City took the lead in formulating the supporting policies for group purchase of new commercial housing outside the city (draft for comments) and publicly solicited opinions from the society. The "Draft for Comment" stipulates that 3% of the preferential purchase price for more than 30 sets, 4% of the preferential purchase price for more than 50 sets, and 5% of the preferential purchase price for more than 100 sets shall be purchased by groups outside Meishan at one time.

The effect of the policy remains to be seen.

According to Jaco, Dean of the Branch of 58 Anjuke Real Estate Research Institute, the purpose of starting group buying activities of commercial housing in various places is to promote the activity and sales volume of the whole market and accelerate the recovery of market confidence. The way of group buying is mainly to give certain discounts and promotions to the real estate price during the group buying period to stimulate buyers to enter the market. The role of group buying will be obviously differentiated in various places: if the supply exceeds demand in cities and the confidence of the whole market is still at the bottom, then the boosting effect of group buying is relatively limited; For some cities that have bottomed out and started to pick up, the role of group buying will be more obvious.

At the same time, insiders also pointed out that the landing effect of "buying a house and buying a group" needs to be classified according to local supply and demand, the current situation of the local property market and other factors.

Taking Tonglu, Zhejiang Province as an example, the "house purchase group purchase" has been going on for one month. Qianjiang evening news reported that there has not been a successful case of group buying, and the developers also said that even if they are willing to give preferential treatment, it is still difficult to meet the conditions for group buying. At the same time, some developers said that the promotion method of group purchase discount has little effect on large-sized units. "Tonglu local limited online signing price, the discount can only be 8.5 fold of the filing price, and no more discounts can be made. Although the transaction volume of real estate is higher than before, there are still not many customers. "

Chen Xiao, a senior analyst at Zhuge Housing Search Data Research Center, mentioned that the policy of buying houses by group purchase has been introduced recently, aiming at stimulating sales, promoting industrialization and boosting market confidence. Of course, this policy can also drive a group of people with strong purchasing power, that is, employees of institutions, enterprises and institutions, and drive the release of some housing needs. However, it is worth noting that at present, the negative impact of the loan suspension incident has not been completely eliminated, and buyers have a strong wait-and-see mood. Therefore, even with the superposition of policy support and preferential activities, the actual effect of buying a house by group purchase may not be significant. At the same time, it is also necessary to be alert to whether the selected project is a slow-moving house or a property with potential risks. Relevant departments need to be more cautious when choosing developers and properties to avoid damaging the confidence of buyers again.