Does it matter if China Accommodation Association comments on bad hotels?

The China Residents Association has an influence on the hotel's bad comments. Bad reviews will have a negative impact on the reputation and reputation of the hotel, thus affecting the business and development of the hotel. On the one hand, bad reviews will make guests' impression of the hotel worse, reduce choices and check-in, and lead to a decline in hotel occupancy rate. On the other hand, bad reviews will also affect the reputation of the hotel, which will lead to the deterioration of guests' evaluation and recommendation of the hotel and reduce the turnover of the hotel. These negative effects will make the hotel at a disadvantage in the market competition, and it is difficult to attract more guests and improve revenue.