How to Develop Hotel Corporate Culture Construction

Hotel culture refers to the feelings and ideas brought by the hotel: elegance and vulgarity, and grade (star rating) completely refer to service consciousness. Therefore, the construction of hotel corporate culture should be combined with the name of the hotel and the area where it is located, reflecting its characteristics and services.

1. Managers of all departments should be clear about the tasks of their posts and be strict with themselves.

2. Grassroots employees should obey their superiors and try their best to do their jobs.

3. Establish and improve the hotel trade union organization, and carry out colorful literature and art publicity activities.

4. Hold business study regularly to improve the staff's cultural level.

5, regular, regular physical exercise, make the hotel staff energetic.

6. Insist on reading and reading newspapers to care about state affairs and enhance national consciousness and sense of mission.

7. Formulate strict hotel awards, penalties and store rules.

8. Put forward the motto of the hotel: "Unity, friendliness, warmth and comfort"

We should fully understand the importance of strengthening hotel culture construction.

Most hotel general managers, including industry managers, have a certain understanding of the importance of hotel culture construction, and some hotels are constantly exploring and practicing. However, many comrades have some misunderstandings about hotel culture construction. Some people think that hotel culture is a retreat. Running a hotel depends on money and relationships, and it can be run without hotel culture. Some hotels think that putting more calligraphy and painting in the lobby, decorating rooms and restaurants with some artworks and organizing some cultural and sports activities are hotel culture. They lack a real understanding of hotel culture and do not regard hotel culture construction as an important part of hotel management.

First of all, paying attention to hotel culture construction is the need to adapt to market competition. With the acceleration of opening up and rapid economic development, the hotel industry has developed rapidly. By the end of 2003, there were 830 star-rated hotels in the province. At present, a number of high-end hotels are under construction. Coupled with hotels and restaurants in the society, the competition in the hotel industry has been formed and is becoming increasingly fierce.

Gone are the days when the emperor's daughter didn't worry about getting married. But some of our hotels, in order to get a share in this fierce market competition, seem to lack effective methods except price competition. In the final analysis, it is a low-level competition and lacks real competitiveness. In the final analysis, to make our hotel invincible in the market competition depends on our hotel culture.

Second, attaching importance to and strengthening hotel culture construction is the need to create hotel characteristics. Whether a hotel has vitality depends on whether it has features that are superior to others and that others find the most difficult and impossible to imitate. These characteristics, in the final analysis, come from the group personality of hotel organizations and the cultural atmosphere cultivated by hotels. For example, hotel spirit is the important content and soul of hotel culture. A hotel must have a spirit if it wants to survive, develop and grow, and be in an advantage in the fierce market competition. Of course, different hotels have different understandings of the hotel spirit, and some think it is a fine tradition of the hotel; Some think it is intangible resources; Others think it is the centripetal force, cohesion and appeal of the hotel. Because of different understanding, the design of hotel spirit is different, and the expression is not consistent, so different hotel spirit will be formed, which will form the characteristics of this hotel different from that one. Distinctive hotel features are a very important factor to attract customers. Similarly, differences in business philosophy and other aspects will also form different hotel characteristics.

Thirdly, attaching importance to and strengthening cultural construction is the need to shape the hotel image. Today's society has entered the era of image and brand consumption. Once a good corporate image is formed, it will become an invaluable treasure of the enterprise. It will not only produce huge economic benefits, but also produce huge social benefits. Under the condition of market economy, especially among enterprises of the same grade and level, shaping a good corporate image is a magic weapon for enterprise competition, just like seizing the commanding heights. The shaping of hotel image is inseparable from the foundation of hotel culture construction and the external shaping of hotel cultural elements. After the hotel culture is completed, we can have a clear idea to shape the functional orientation of the hotel; Can produce marketable hotel products; Can provide satisfactory and thoughtful hotel service. So as to attract more repeat customers and realize the ultimate goal of hotel management. Fourthly, attaching importance to and strengthening the hotel culture construction is the need to realize the people-oriented business philosophy. People are the main body of enterprise culture construction. The inherent requirement of corporate culture is to attach importance to, trust, understand and develop people in the enterprise. Most successful enterprises attach great importance to people-oriented in corporate culture construction. Some of our hotels flaunt their business philosophy as people-oriented, but few of them really achieve people-oriented management. People-oriented people refer to both hotel employees and hotel guests. In order to attract many guests to spend in hotels, it is imperative to improve the quality and service level of employees facing guests, implement humanized management of employees, and correctly handle the relationship between managers and employees, enterprises and employees, and employees and employees; Establish values that collective value is higher than individual value, cooperative value is higher than individual value, and human value is higher than material value; Care and respect for employees, give employees a sense of security, respect and accomplishment, let employees truly realize the meaning of work, let them give full play to their abilities and talents under the constraints of various systems, and serve hotel guests well.