Traditional Culture Encyclopedia - Hotel franchise - Comparison between Hilton Hotel and Ritz Hotel, an internationally renowned hotel.
Comparison between Hilton Hotel and Ritz Hotel, an internationally renowned hotel.
Each room will specially prepare different perfumes according to the guests' hobbies. As for public spaces such as halls and corridors, Egyptian spices are selected and then distributed through the air outlet. Serge, Shiseido perfume designer who has been in the Ritz private room? Rutens once said: "Ritz is a palace, it has everything you need, but it is not a place to show off without personality." You will feel at home here. The waiter calls the guests by their first names and even knows your quirks like the back of his hand. "
The current chef Mitchell? Ross won the Boggs World Cooking Competition. Eddie the pastry chef? Benham, who also won the highest prize in the food industry, is responsible for preparing "irresistible snacks" throughout the hotel. Since its opening, the hotel has set up its own bakery, snack bar, chocolate shop, butcher shop and even smoked fish shop. Ritz guests can enter the chef school for further study with the key card of the room, and make all kinds of delicious food by themselves under the guidance of famous teachers.
After staying in the hotel, the guests will first receive two gifts from the waiter, in addition to a beautiful greeting card and a bottle of champagne. After drinking in the luxurious bedroom, guests can continue to enjoy the wine in the "leisure bar" at the end of the corridor. In addition, the hotel also has three bars open to the public: Windom Bar, Ritz Bar and Hemingway Bar. These three bars have their own characteristics: Vendome Bar is more like a western restaurant, with a pianist who can eat and drink, and can order some wine and music; The Ritz Bar pays attention to entertainment and has a luxurious dance floor. It is a good place for couples. Hemingway Bar is a dimly lit bar full of homesickness. The difference is that there is no staple food here, but there are good Brazilian cigars. Hemingway Bar is small in size, but it is one of the most famous bars in the world-it was once rated as "the best bar in the world" by Forbes magazine.
As early as the hotel was founded, Caesar? Liz has built enough wine cellars and stocked a lot of French brandy and Bordeaux wine. One hundred years later, the stored wine still exists. Now, there are 30 wine cellars of different sizes in the hotel, with thousands of wines and more than 30,000 bottles.
After taking a bath every day, wearing a light pink bathrobe embroidered with the word "Liz" will make you feel very comfortable and have a warm and considerate feeling like going home. In fact, as early as the establishment of the hotel, the founder Mr. Leeds set a rule: the hotel does not accept single male and female guests. He wants hotel ritz to be a family hotel, with a couple or parents and children, or even a big family. Although this rule was abolished 70 years after its establishment, the concept of "home-oriented" has become a very important part of hotels.
Brand introduction: hotel ritz is known as "the father of luxury hotels in the world"? Liz was founded in 1898 with a history of over 100 years. Caesar, born in a shepherd's house in Switzerland? Liz, when she founded hotel ritz, she was determined to turn it into a palace hotel, and this original intention has never changed. Even in 1979, the richest man in Egypt, Al? After Fidel became its new owner, his tradition of pursuing noble quality has not wavered.
The annotation of the word "Liz" in the dictionary is: "extremely fashionable, very luxurious." Nowadays, "Ritz" has become synonymous with luxury romantic hotels, symbolizing the best accommodation, catering and service in the world. Its owner said, "All dreams happen in Leeds." Won the American Baldrige National Quality Award twice. Ritz hotels and resorts are all over the world.
Brand features: It enjoys a worldwide reputation for its unparalleled personalized service. This top hotel has a rich history and a tradition of excellent service, with elegant manners and unique style. These founding goals can best be displayed in the characteristics of the hotel. These include exclusive suite floors and special rooms provided by tenants who need top service.
Credo: hotel ritz is a place with the highest mission of truly caring for and comforting our guests. We guarantee to provide the best personal service and facilities, and our guests will always enjoy a warm, relaxed and perfect atmosphere.
Liz is experiencing, awakening our guests' senses, instilling happiness and satisfying their unexpected wishes and needs before expressing them.
Staff commitment: Our ladies and gentlemen are the most important resources we promise to serve our guests. We will use principles, trust, honesty, respect, integrity and commitment to cultivate talents and benefit everyone in the company to the maximum extent. The Ritz-Carlton promotes the improvement of working environment, diversified values and quality of life, which satisfies personal wishes and increases the charm of the Ritz-Carlton.
Service policy: "In this hotel, careful care and guest comfort are our highest mission. We guarantee to provide the best personal service and all the equipment so that guests can fully feel the warm and elegant rest environment. The hotel is considerate, lively, comfortable and pleasant to meet the unexpected hopes and needs of guests. "
Motto: We are gentlemen and ladies, serving for gentlemen and ladies.
Market segmentation (target customers): Liz's customers are the top 5% business people in the world. They don't care whether you give them a discount or provide free service. They care about your service. Liz doesn't rely on discount cards and membership cards to attract customers. Liz provided an "invisible membership card" because all the guests' preferences were recorded in Liz's file.
Hotel Location: The Ritz-Carlton has opened or will open 94 hotels (including 9 clubs) in America, Asia-Pacific, Europe and the Middle East. Among them, 6 are expected to open in 2009, 7 in 20 10 and 4 in 20 1 1. Among them, there are 9 in China: The Ritz-Beijing Huamao Center Hotel, The Ritz-Beijing Financial Street Hotel, Hong Kong Kowloon (opened on 20 10), Guangzhou and Macau (opened on 20 10), Sanya, The Ritz-Shanghai Portman Hotel, The Ritz-Shanghai Pudong Hotel (opened on 20 10) and Shenzhen.
Hilton Hotel:
Brand introduction:
Conrad, an award-winning ultra-luxury hotel in the world 18, is located in the capitals and exotic resorts of Europe, America, Asia-Pacific and Middle East/Africa. By establishing and maintaining the highest level of service, Conrad adheres to the famous concept of "Conrad service culture" and creates value for business and leisure tourists. The hotel rooms are comfortable and exquisite, the restaurant is noble and elegant, the health club is fully equipped, and the conference facilities are high-grade and complete. All Conrad hotel guests can enjoy the services of Hilton Worldwide Reservation Center and its famous customer, loyalty programs Hilton HHonors (R).
Development course:
In 2004, Hilton pioneered leisure and revolutionized the Hilton Lounge. This new type of room creates a unique environment in which customers can recover their strength and spirit. Dimmable lighting equipment is bright or dark, and the air smells of fresh fruits and flowers, which helps customers to relax and rest. Now, even the clothing requirements of hotel employees have been greatly relaxed, and employees can even wear their favorite clothes to serve guests.
Hilton International Group is famous for its prudent development.
If you ask Hilton, the "Hotel Emperor", what is the key to her success? "Did you smile at the guests today?
Hilton provides high-quality comprehensive services with a smile. Hilton believes in "feeling at home", and the hotel is a service and reception industry. In order to meet the requirements of customers, Hilton Empire is filled with smiles everywhere. In terms of organizational structure, Hilton strives to build a system as complete as possible and become a comprehensive service organization. Therefore, in addition to providing perfect accommodation, Hilton Hotel also has a set of service institutions and facilities such as coffee shop, conference room, banquet hall, swimming pool, shopping center, bank, post and telecommunications, flower shop, clothing store, airline agency, travel agency and taxi stand. Rooms are divided into single rooms, double rooms, suites and luxury suites of heads of state officials. The restaurant also has a high-class restaurant and a convenient fast-food restaurant. All rooms are air-conditioned. Indoor facilities, such as wine cabinet, telephone, color TV, radio, refrigerator, etc., make the guests living in Hilton Hotel really feel at home.
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