Traditional Culture Encyclopedia - Hotel franchise - Real estate business of Taihong Group

Real estate business of Taihong Group

Real estate is one of the key areas concerned by Taihong Group. The Group always takes "being responsible for society and history" as its own responsibility, adheres to the values of "inheriting culture with architecture and writing history with culture", and insists on combining forward-looking business vision with profound cultural and artistic accumulation to create a poetic living space and spiritual settlement.

Taihong real estate insists that humanistic spirit is the inner soul of architecture; Cultural inheritance is the historical mission of the project; Pioneering and innovation is the technical pursuit of the team; Comprehensive care is the social responsibility of the group.

Taihong Real Estate works closely with talented designers and architects at home and abroad to create intelligent and aesthetic architectural works. Mainly develop the following three types of real estate: in the central area of the city, according to the most advanced international standards, China cultural elements will be integrated into modern buildings to create a commercial music country with China style and artistic temperament.

● Huadu Urban Complex

Taihong Group cooperates with BTG, one of the largest tourism groups in China, to build a landmark commercial complex-Huadu Urban Complex in the most respected area of Beijing. This complex is located in the core area of the central business district of the capital, standing by the canal, with a unique riverside environment and convenient transportation.

Huadu City Complex includes international first-class office buildings with multinational corporations and high-end retail, boutique hotels managed by Bulgari Hotel Group, and the Museum of Contemporary Art designed by modern architect Tadao Ando. Adhering to the profound understanding and respect for China's traditional culture, the project integrates modern concepts with China's cultural elements, and is built according to LEED gold medal certification international environmental protection standards, so as to create a modern urban complex with Chinese style and artistic temperament.

Project highlights

-Landmark buildings

-International Grade A office buildings

-boutique hotel managed by Bulgari

-Museum of Contemporary Art

-LEED Gold Medal Environmental Protection Certification

-27,323 square meters of land area

With a building area of 228,000 square meters, it is located in a scenic spot with unique cultural traditions, rooted in local culture, facing the global market, promoting humanistic spirit with high-quality modern science and technology, and creating an interesting spiritual world.

Anlu hotel

Taihong Group, together with BTG Group and Jihemu, presents the brand of China Art Boutique Hotel to travelers all over the world who are pursuing top quality of life.

Brand concept: As a national hotel brand, Anlu is rooted in China's life aesthetics, that is, "aestheticization of daily life", which creates a poetic living space and spiritual place for contemporary people. The representative works of cooperation with Oman Hotel Group include Vietnam Hoi An Nanhai Hotel, Oman Chedi Muscat Hotel and Myanmar strand Yangon Hotel, all of which are scenic spots with unique cultural traditions.

Project highlights

Hand-made every detail. The first Anlu project is located in Qingcheng Mountain, a world cultural and natural heritage resort famous for Taoist culture.

-A spa inspired by Taoist philosophy.

-Tai Chi Coach Hall

-Taoist Dongjing Music Performance

—— Incorporate the characteristics of folk houses in western Sichuan

Poetic dwelling: piano, chess, calligraphy, painting, poetry, wine and scented tea.

-Well-designed research stimulates thinking and meditation.