Traditional Culture Encyclopedia - Hotel franchise - Brief introduction of Inner Mongolia Little Tail Sheep Restaurant Chain Co., Ltd.

Brief introduction of Inner Mongolia Little Tail Sheep Restaurant Chain Co., Ltd.

Chilechuan, under the shady mountain, the sky is like a dome, and the cage covers four fields; The sky is wild, and the wind and grass move to see cattle and sheep. A Chilean song sings the unique resource advantages of Inner Mongolia. The vast grassland gave birth to "Little Tail Sheep", which made Inner Mongolia Little Tail Sheep Restaurant Chain Co., Ltd. expand rapidly. Starting from a hot pot restaurant, Little Tail Sheep Hot Pot has developed into the third well-known enterprise among the top 100 restaurants in China in just six years with its delicious and unique "Shentang" and tender mutton from Inner Mongolia prairie.

Since 2006, the company has successively established "small-tailed Han sheep breeding bases" in Guyang County and Tuyouqi County of Baotou City, and successfully promoted the interest linkage model of "company"+"government"+"base"+"farmer", realizing a harmonious situation in which the state, enterprises and individuals benefit together. The company was awarded "key protected enterprise" and "fastest growing private enterprise" by the people's government and municipal government of Qingshan District, Baotou City. And was rated as "key leading enterprise of agriculture and animal husbandry industrialization" by the Inner Mongolia Autonomous Region government.

Compared with other industries in Inner Mongolia, Little Tail Sheep Company has a strong cultural heritage. The company takes it as its responsibility to inherit and carry forward the traditional national cuisine and dig deep into the grassland food culture in Inner Mongolia. On the basis of inheriting the traditional formula of "Shentang" circulated among grassland herders, the company has studied dozens of Chinese herbal medicines such as Astragalus membranaceus, Glycyrrhiza uralensis Fisch, Cistanche deserticola and Allium mongolicum Regel seeds, combining with the theory of "four qi and five flavors, ascending and descending and meridian tropism" of Mongolian and Tibetan medicine. Coupled with the tender and ready-to-eat grassland mutton, it can be rinsed for a long time. The small tail mutton hot pot has the unique effects of preventing temperature in spring, removing heat in summer, removing dampness in autumn and keeping out cold in winter. People can taste the delicious food from the prairie in Little Tail Sheep Hotel, and at the same time, they can also strongly feel the rich Mongolian traditional culture.