What is the current status and development trend of the hotel industry in 2021?

First, from star rating to brand.

Traditional star-rated hotels are seriously homogenized and have the same experience. Their brands continue to weaken, and their demise and evolution will be inevitable. In the future, chain brands with distinctive brand spirits and corresponding tonal product designs will have more and more say.

Second, the rise of local brands.

When borders are reopened after the epidemic, the situation of almost no international tourists will improve. However, the confrontation between China and the United States and the localism of various countries, including the sequelae of the epidemic, will reduce the number of international travellers, and local hotel brands will rise.

Third, single entities move towards chains.

98% of the closed hotels are independent. Independent hotels have weak ability to resist risks and have limited endurance in all aspects. The transformation to chain and branding is imminent.

Fourth, from full service to selected products.

In the past, hotels blindly pursued star ratings and complete facilities. That won’t happen in the future. Many hotels don’t have the conditions to host such a large venue.

Fifth, from real estate supporting facilities to investment tools.

Hotels are no longer an appendage and decoration of the real estate industry, but an investment tool with considerable returns. In the current environment, there are still many benefits to investing in hotels.