Online corporate brochure design-How to design and produce a corporate brochure?

How to make a brochure and what software to use?

Use MicrosoftPublisher software.

1. First, you need to click "Insert" on the navigation bar at the top of the software, and click "Picture" in the tab.

2. Select the picture you want to insert in the pop-up dialog box and insert it.

3. After inserting the picture, click the "Correct" button under the "File" tab.

4. Select a new style for the image and click Add to Image.

5. Click "Export" and select "Package" in the interface to package the brochure into a file.

Extended information:

Brochures are widely used in the tourism industry and are usually placed at the hotel front desk, entrance, near the ticket office and in the lobby. At an exhibition, it can be placed in the information bag provided at the registration desk or entrance. In urban areas, it can also be placed on the body of an appropriate car.

Brochure design can grab people’s attention. Brochures can be produced for a new retail store or newly developed tourist attraction, an existing tourist attraction, a new product or service, a limited edition product or service, a professional exhibition, etc.

The brochure can provide various promotions and discounts to stimulate people's interest and encourage people to visit and patronize in person. In order to attract more attention, the brochure must clearly indicate what is provided. If the content of the corporate brochure is familiar to everyone, customers will often find common interests in it, and merchants can also use this as an opportunity to establish customer contact. How to design and produce a corporate brochure?

What are the things to pay attention to in picture album design? The following are the things to pay attention to in picture album design organized by Zhonghui Design:

Comparison of sizes

The size relationship is: The most important one among the shaping elements can almost determine the relationship between image and harmony. A small difference in size gives the impression of calmness and gentleness; a large difference in size gives a distinct and powerful feeling.

Contrast of light and dark

Yin and Yang, positive and negative, day and night, etc. Such contrasting sentences can make people feel the relationship between light and dark in daily life. Newborn babies can only distinguish light and dark visually at first. Although animals such as cattle and dogs can easily identify black and white, they cannot easily identify chroma or hue. From this, it can be seen that light and dark, black and white, are It is the most basic element in color perception.

Contrast of thickness

The thicker the font, the more masculine it is. If it represents fashion and femininity, it is usually expressed in fine characters. If the weight of thin fonts increases, thick fonts should be reduced. This combination looks brighter.

The pairing of curves and straight lines

Curves are very soft and relaxed; straight lines are hard, sharp and very masculine. In nature, these two are properly mixed. Normally we don't pay attention to this relationship, but when curves or straight lines emphasize a certain shape, we will have a deep impression and produce corresponding emotions. Therefore, in order to deepen the impression of curves, we often emphasize them with some straight lines. It can also be said that a small number of straight lines will make the curves more eye-catching.

Contrast of texture

In the daily life of ordinary people, the word texture may be rarely heard, but in art, texture is a very important shaping element. For example, relaxation, smoothness, moistness, etc. are all used to describe texture. Therefore, texture not only expresses emotion, but also integrates with this emotion.

When we observe the works of painters, we often pay attention to the color and composition of the pictures. In fact, texture is the main factor that determines the style of the work. Although the color or object will change, the texture as the basis , is closely related to the essence of a painter and is not easy to change. It is easy for laymen to overlook this point. In fact, this is the most important basic element and the strongest influence on emotions.

Contrast of positions

Placing certain objects on both sides of the picture can not only emphasize it, but also create contrast. There are potential power points at the top, bottom, left and right, and diagonal corners of the picture. By arranging photos, headlines, logos, marks, etc. at these power points, the hidden power can be revealed. Therefore, placing distinctive sculptural elements at potential opposite positions can show contrasting relationships and produce a compact picture.

Contrast between master and slave

Layout design is the same as stage design. When the relationship between the protagonist and the supporting role is clear, the audience will calm down. Clearly expressing the master-slave approach is a very orthodox composition method and will give people a sense of security. If the relationship between the two is vague, it will make people confused. On the contrary, if the protagonist is too strong, it will lose its dynamic and become a vulgar picture.

Everyone can know the protagonist in a drama at a glance. If the layout can also show who is the protagonist, it will help readers understand the content better. Therefore, a master-slave relationship is a basic condition for design configuration.

Contrast between movement and stillness

The beginning of a story has a beginning, explanation, transition and outcome. In a courtyard, there are also rockeries, pools, vegetation, waterfalls, etc. Similarly, there are intensely dynamic and quiet parts in the design configuration.

The shape of diffusion or flow is motion. Shapes that are strengthened horizontally or vertically are static. Arrange the two in opposite places, and use the moving part to occupy a large area.

The quiet part occupies a small area and leaves appropriate white space around it to emphasize its independence. This kind of arrangement is generally used to place key points in the four corners of the picture. Therefore, although the quiet part only occupies a small area, it has a strong sense of presence.

Origination and reception

The entire space of the layout is dynamic due to the relationship between various forces, and then controls the space. The shape that generates dynamics and another shape that accepts this dynamics cooperate with each other to make the spatial changes more vivid.

When we build a rockery garden, we pay great attention to the outlet of running water, because the outlet of running water is the starting point of movement, and the entire garden will be affected by it. When it comes to layout composition, the principle is the same. The starting point and the receiving point will echo and coordinate with each other. The greater the distance between the two, the more significant the effect, and you can use both ends of the screen. However, special attention must be paid to the balance between the starting point and the receiving point. There must be appropriate changes in strength. If one party is too weak, it cannot cause * **Ming.

Picture and ground

When the light and dark are reversed, the relationship between the picture and the ground will transform each other. Generally, printed materials are printed with Braille characters on white paper. The white paper is called the ground, and the black characters are called the map. On the contrary, sometimes the effect of inverse white characters is printed on black paper. In this case, the black background is the ground and the white characters are the pictures. This is the phenomenon of black and white conversion. How to design and produce a corporate brochure?

Companies need to carefully choose and produce products that match their identity based on their own style and strength. Participating in exhibitions has become an essential business promotion tool. However, industry survey data shows that it usually only takes 3-5 seconds for a visitor to walk past a standard 2×3 meter booth. In such a short period of time, the chance of attracting and grabbing the viewer's attention is very small. In other words, there are many potential customers who do not even have the opportunity to stop and talk to them, and various sales activities are over before they begin. Therefore, whether the various materials distributed at the exhibition can arouse appropriate memories from customers and attract them to become their own customers is as important as other tasks at the exhibition, or even more important.

Usually there are a wide variety of graphic products at exhibitions, such as corporate brochures (product catalogs), convenient tote bags, postcards with corporate logos, etc. This article will take corporate brochures as a special topic, and discuss the design process and the points that need to be paid attention to during the design, as well as the binding design of corporate brochures:

1.1 The positioning of corporate brochures

< p>The first step in making a corporate brochure is to determine how much information is reflected, whether it is the promotional information of a large enterprise or a small enterprise. The corporate brochures used at exhibitions are different from the catalogs we use every day. For large enterprises, the purpose of participating in the exhibition is to consolidate their existing brand status and further promote their products. Therefore, it is neither possible nor necessary to produce detailed product catalogs and distribute them as gifts at the exhibition. Therefore, what is distributed as a gift can be said to be a product brochure that reflects the style and image characteristics of the company and products, or a catalog of series of products promoted in the current season. The content and amount of information in this part of the product catalog should not be too large. Small enterprises, especially domestic enterprises that mainly focus on production, have fewer opportunities to face customers than well-known enterprises, so they hope to express more comprehensive content at the exhibition. For this purpose, the production of corporate brochures must be specific and detailed. .

1.2 The form of the product brochure

After the positioning of the brochure is determined, the next step is to consider the form of the brochure. This includes its size, as well as the binding method - whether it is stapled or folded.

1.2.1 Format

There are many formats for brochures, and they can be deformed according to the producer's wishes, but try not to waste paper. If the format is special, cut it The paper also needs to be specified separately, which will not only increase the cost but also extend the construction period. Therefore these tasks need to be determined as early as possible. The choice of different formats should also be based on the style of the company's products. The rectangular format is relatively traditional. For example, 16 karat (210cm × 285cm) is the most commonly used size for magazines and art books. This format is also commonly used in product catalogs. The layout of this size is larger, and the placement of large pictures has a strong visual impact. Generally, large and medium-sized enterprises can choose this format. The square format is a more fashionable and novel format. This kind of format is smaller, but the cross-page layout is still very large, and it will also have a good effect in the layout of large-scale pictures. If small and medium-sized enterprises choose this format, it will conform to the corporate identity and will not affect the layout effect.

1.2.2 Binding

The brochure used at the exhibition is best designed to be expandable with page numbers, rather than binding it into a book. The binding method of saddle stitch or U-shaped staples is also the cheapest than other binding methods. Large and medium-sized enterprises usually use this method. Due to printing requirements, the total number of pages bound in this way must be a multiple of 4. In addition, manuals that are directly folded without binding are called folded manuals. Folding methods are roughly divided into two categories: back folding and roll folding. Books usually use the back folding method. Roll folds can be divided into 4 roll folds, snake belly folds and Guanyin folds, with the latter two being more commonly used. Generally, if large and medium-sized enterprises choose folding brochures, they must choose paper with a higher gram number and add an "origami" process to prevent the brochure from appearing too thin, which will affect the corporate image. Most small businesses can choose roll-folded flyers. Choosing small-gram paper can not only reduce costs (such as 90 grams of snow copper), but also does not require the process of "origami" during the production process. In addition to distribution at exhibitions, catalogs can also be distributed by mail on a daily basis. This type of catalog is the so-called DM (postal) advertisement, also known as direct mail. In order to save costs, you can also wisely design the size of the catalog to meet mailing standards or be able to fit into the DM advertising envelopes used by the company.

1.3 Materials and printing

1.3.1 Materials

The choice of paper is also very important. Coated paper has a smooth surface, high whiteness, and very good color performance. The printing level of offset paper is slightly duller than that of coated paper. Most promotional brochures are made of coated paper, but those made of offset paper are mostly made of coated paper. However, offset paper has a soft feel and weak reflection, so it is usually favored by some companies that pay attention to environmental protection. Other special papers, such as water-grained paper, cellophane, etc., can be appropriately selected according to needs. However, since printing and reading are more inconvenient than the first two types of paper, you should be careful when choosing and using them.

1.3.2 Printing

According to survey statistics, color printed matter can increase the reading rate by 40%. So as a promotional brochure, a brochure used at a special exhibition, no one wants it to be only black and white. In addition to black and white printing, choose one or two colors above black. This is color printing. Color printing can improve visual effects and reading rate without spending too much on the budget. It is a cheap and effective printing form. Of course, the price of special colors like silver and gold will still be higher.

There are many types of color printing to choose from. In most cases, four-color printing is used, that is, CMYK mode. Spot color printing is also a very expressive printing form, which is more vivid and bright than four-color printing. However, in designs with spot colors, designers must consider or should be aware of the blind spots in spot color ink solid printing and screen printing during the design process. It is necessary to ensure the performance of spot color printing factory machines and the skills of printing operators. In addition, you can also print colored inks on colored paper. If matched properly, the effect will be outstanding. Such as TelegraphColourLibrary's eye-catching yellow paper. Manual cover production usually requires some attention, such as single-sided matte film or glossy film processing. The mist film has a delicate feel and is suitable for high-end furniture companies. Bright film can make the colors more brilliant and can well reflect the fashionable and young corporate style. Partial UV glazing is a common form in cover binding nowadays. It is usually used in the text part of the cover. The comprehensive use of convex and concave embossing makes the text more prominent and has a different feel, which is fashionable and modern.