How to become the champion of bottled water sales in the model of Mountain Man in the Water

People's bottled water in Putian Mountain, Fujian started to grow from 200 1, and has been developed for more than ten years, with nearly 100 stores. However, with the development of science and technology, the advertising volume of Shanmin bottled water is not so overwhelming. Most franchisees of Shanren bottled water come from the word-of-mouth of cooperative customers or people in love the water who have taste and understanding of Shanren bottled water. With good reputation and continuous efforts, Shanzhong people still adhere to the principle of learning more, improving and upgrading to improve the company's system management.

After more than ten years of historical precipitation, the bottled water of mountain people has some experience in site selection, system improvement and logistics service. This can solve the troubles of franchisees to a certain extent. Moreover, people in the mountains have a certain storefront model and unique decoration style. The profit model of Shanmin bottled water comes from the sales of water, and the brand joining margin is also charged. Of course, the deposit is for the development and long-term interests of franchisees. From the perspective of ensuring the chain operation and brand reputation of Shanmin bottled water, it is an interest-free return.

Franchise fee: there is a franchise fee standard for bottled water in mountainous areas, which is charged by region. This joining fee is mainly used for the company's continuous efforts in research and development of new products, brand promotion, improvement of management and formulation of corresponding marketing strategies, as well as intangible assets such as product registration and packaging design of Shanmin bottled water. Franchisees must pay the corresponding joining fee to ensure the benefits of bottled water for mountain people.

Purchase cost: The villagers have different price regulations for the systematic purchase information of bottled water stores according to different store ranges, which are determined by the system-decoration style, store design and so on.

Check the location of the store. As the saying goes, a good store starts with site selection. Mountain people have professional shop site inspectors, each of whom has many years of experience, and can conduct strict inspections according to various indicators such as urban planning, business circle, transportation, and horizontal competition to ensure the rights and interests of franchisees.

The bottled water franchisees in the mountains are very particular about the location of the store.

Turning point: the shops at the intersection try to choose the transfer facade. The customer contact area of corner facade is twice that of ordinary facade, and most people will slow down when turning corners, which virtually increases the contact area between stores and consumers.

Selective scope circle: according to different people flow, different circles are fixed. Such as: hospitals, commercial streets, hotels, government agencies, stations, overpasses and so on. These are the site selection circles that mountain people will consider for franchisees.

Convenient transportation: it is a key to strictly consider the radiation degree of convenient transportation in each city and find the location of convenient transportation according to different geographical areas.

Long-term vision: in the early stage of site selection, mountain people strictly analyze and pay attention to the development trend of the city, so as to consider the long-term interests of franchisees.

Logistics service. Mountain people's bottled water will provide perfect logistics services for joining, such as personnel training, logistics distribution, new product listing and updating, decoration and layout, commodity display, promotion, price index and so on.

The development of enterprises must be standardized. For example, for logistics. Logistics distribution is efficient, but there are also some problems. For example, an error. No one is perfect, and no one will make mistakes. In order to catch up with the time, it is easy to develop the problem of people and things in accessories. As management, people in the mountains need to find out the cause and effect of the development of things, solve the problems quickly, and adjust and standardize the problems in the system.

The problem of store location. In the face of the ever-developing market, there are more and more limited preferential stores to choose from. Either the rent is expensive or it is not conducive to urban development planning. To some extent, this restricts the time for mountain people to inspect and choose stores. Faced with the strict inspection system, some franchisees invest in other water companies because of the long time of site selection, which has led to the development of the marketing model of mountain people joining.

The boost of brand culture. The promotion of brand culture has played an unparalleled role in the development of enterprises. Enterprises are changing with each passing day, facing the constant system, logistics and technology of various water enterprises. These reproducible things have now become a necessary hardware facility for a joining enterprise. The unrepeatable logo of brand culture has become the biggest difference in brand development.