How to improve the room opening rate of small hotels

1. Linkage promotion between catering operation and room operation:

If the consumption in the catering area exceeds 3, 3 yuan will be given a room coupon, 5 yuan will be given a room coupon in 5 yuan, and 1 yuan will be given a room coupon in 1 yuan. Send one room per night to the standard room over 3, yuan (excluding cigarettes and drinks, if guests participate in this preferential activity, they will no longer enjoy the discount on food and beverage consumption)

Second, organize the tour package.

This is mainly in the off-season. The hotel is considering cooperating with travel agencies. The hotel offers a package price discount for room travel. Where the travel agency has reserved more than 1 rooms at one time (including 1 rooms), the hotel will provide 2 rooms per night in the ordinary standard room free of charge, and give two meals accompanied by a tour guide with the standard of 5 yuan/person. If there are more than 2 one-time rooms, the hotel will give away 5 ordinary standard rooms/night, and give away two accompanying meals with the standard of 5 yuan/person.

Third, the room recharge card

Guests will be given a one-time recharge of 1 yuan, and 3 yuan will be given on the spot, and 6 yuan will be given over 2, yuan, and 3, yuan will be given on the spot. The more they charge, the more they will be given. (This card is for room consumption only).

iv. room gift certificate (package).

this activity mainly considers the promotion at the end of the year and during the Spring Festival. The hotel launched a room gift certificate. With the voucher, guests can enjoy:

1. Free stay in one standard hotel room per night.

2. Enjoy a free double breakfast buffet.

3. Free extra bed.

4. Room service is free of charge.

5. Stay in the guest room and enjoy the lucky draw.

if you stay in a hotel room within the specified date, you can enjoy a lucky draw and win a generous prize.

1. The hotel can take out one lucky guest every day and enjoy a half-price discount on the room rate.

2. The hotel draws out a lucky porter every month, and can enjoy the discount of free room charge.

3. Every quarter, the hotel draws out a lucky guest and presents a set of high-quality digital audio (in fact, the value is about 6 yuan, but the average guest doesn't know it)

6. The room coupon group purchase business is promoted.

the hotel has launched the group purchase business of room coupons. If you buy more than 1 room coupons at one time, you can get 2 coupons, if you buy more than 2 coupons, you can get 4 coupons, and so on, and you can enjoy a 4.5% discount when you check in.

VII. Introducing themed rooms.

around a theme, the hotel sets a specific room scenery and promotes it at a special price.

1. For example, can we imitate a scene in a movie, a guest room?

2. launch the Mid-Autumn Festival Moon Watching Room, Romantic Valentine's Day Suite, Christmas Surprise Room, Halloween Theme Room, etc.

room yield = room price realization rate x room occupancy rate

From the above formula, we can see that the room yield actually depends on two factors: room price and room occupancy rate.

therefore, if you want to improve the room yield, you should either increase the house price or increase the occupancy rate. In the market of Taizhou, consumers are misled by the vicious competition of individual hotels. In their eyes, discount is the last word. The price without discount is not normal in their eyes, let alone for consumption or check-in. Therefore, there is basically no room for increase in the price of Taizhou hotels. Moreover, the price war among hotels will become increasingly fierce.

1. Housing price strategy:

There is no room for rising housing prices in the hotel industry, but we can think about it from another angle, that is, our competitors are reducing prices, but we are not reducing prices. Compared with our competitors, under the same occupancy rate, our rate of return is rising. At present, hotels have cut prices one after another, but many big hotels have not cut prices for a long time. I think it is based on this consideration.

However, adopting this pricing strategy requires an important premise, that is, identifying your own target market and cultivating and owning a group of loyal customers. These customers have been spending or staying in the hotel for a long time, and they have developed a sense of dependence on the hotel. The reason for this "dependence" is that they are used to the service facilities and service personnel here. In view of this, I think the hotel should start with improving the service quality and efficiency of the floor butler, and establish such awareness from now on.

second, the occupancy rate strategy:

whether the house price is rising or falling, increasing the occupancy rate is the best way to improve the room yield. Under the current market situation in Taizhou, since there is no room for rising house prices, the most effective way to improve room income is to increase the room occupancy rate.

how to improve the room occupancy rate?

1. Improve the quality of room service. For example, at present, we are also providing "welcome tea service", but do the appliances we use match the stars? Standardize service procedures, use service terms, etc., so that our little housekeeper can truly become a "caring" little housekeeper for guests.

2. Improve the service efficiency of housekeeping. Don't wait for a cup of tea for 28 minutes.

3. upgrade the level of room decoration products. For example, in the magazine category, there should not be only one kind of "Migrant Worker" or "Companion", and fashion magazines should be introduced appropriately.

4. Improve the occupancy rate of individual travelers and develop the surrounding tourism team market.

5. Appropriate price strategy and theme marketing activities are adopted to enhance popularity.

6. adopt the management strategy of catering and guest room linkage.

7. Improve the VOD system, such as adding some adult movies and increasing the on-demand rate of guests.

8. Improve the variety of our room supplies. For example, instant noodles, can you add wet noodles like Wahaha, pickled rice, etc., so that the probability of customers using them may be improved.

9. Improve the variety and taste of room delivery dishes and increase the income of room delivery.

1. increase the promotion of luxury floors and executive floors. The same room, selling luxury rooms and executive rooms, is much higher than the room on the ordinary floor.