The specific development history of intercontinental hotels group

1946, intercontinental was established.

1952, Holiday Inn was established.

198 1 year, Metropolis merged with InterContinental Hotels Group.

1984, entering China.

1989, British Bass Company Limited (Bass) acquired Holiday Group (1989) and Intercontinental Group (1998).

On September 24th, 2002, Liuzhou announced that it would spend less than $350 million to renovate the Intercontinental Hotel and acquire a new hotel in China.

In 2003, InterContinental Hotels Group (formerly Liuzhou) acquired Candlewood Suite in the United States.

In 2004, the simplified Chinese website was first launched, and the customer reward plan in the website can be used in 100 countries and regions.

Intercontinental has been preparing for this event for one year, and invested 350,000 US dollars in personnel training and marketing alone.

According to the statistics of Intercontinental Group, the proportion of customers who booked online was only 2% to 3% three years ago, and now it has risen to 8%. The growth of 5% has become a new bright spot for the growth of intercontinental tourists.

In February, 2005, the China headquarters of InterContinental Hotels Group began to move from Beijing to Lujiazui.

I just fell asleep in the orientation training. I found it online, something like that.